blogging for business
TRANSCRIPT
Your Blog. . .the Next Big Marketing Thing
• Drive traffic to your site• Converts traffic to leads• Establish your authority• Communicate with followers• Integrates with social media & SEO
What is blogging?• Posting content to your website’s
blog on topics relevant to your business. • It’s NOT talking about you and your
company.• Marketing platform that supports
and encourages business growth• The heart of all of your content
marketing efforts
Why blog?• Flexible means of communicating• Can change topics as needed
• 60% of businesses who blog acquire more customers.• Downside: Time-consuming
Blog topics• Trending topics• Headlines• Social media• Other blogs• Emails• Newsletters• Your customers• Conversations
12+ Blogging Tips
1. Blog regularly and often. Get started with a couple of blogs a month and then gradually increase the number if you can.
12+ Blogging Tips
2. Use mind maps to develop topics and outlines.
12+ Blogging Tips
3. Include data but always acknowledge the source with a link.
12+ Blogging Tips
4. Develop an email list of followers.
12+ Blogging Tips
5. Send links to your blog to your mailing list.
12+ Blogging Tips
6. Post links to your blog on social media.
12+ Blogging Tips
7. Multipurpose blog content. Break down your blog into 20 individual points and post one every business day on your favorite social media platform.
12+ Blogging Tips
8. Break up long text with subheads, spacing and bullets to make it more scannable.
12+ Blogging Tips9. Your keyword should appear in : “On-Page” SEO areas: URL, Page Title, Section Header, Subheaders, Main Content, Image ALT Text, and Meta Description.
12+ Blogging Tips10. Use photos, illustrations to give your blog post eye appeal.
12+ Blogging Tips11. Include a form on your blog where readers can subscribe to your emails.
12+ Blogging Tips12. Promote your blog everywhere . . . Social media, email, email signature, business cards, brochures. . .
12+ Blogging Tips12+. Add a Call to Action at the end of EVERY blog post!
