blogging for business

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MKTG 4226 Class Leadership Presentation: CLASS 6: Virality, Status, and InfluentialsFocusing on the profit generation capability of blogs making it a business on its own

TRANSCRIPT

Page 1: Blogging for business
Page 2: Blogging for business

There are at least 133,000,000 blogs on the world wide web

Page 3: Blogging for business

4 Types of Bloggers

Page 4: Blogging for business
Page 5: Blogging for business

Step 1: Choose your platform

Page 6: Blogging for business
Page 7: Blogging for business

Step 2: Choose your topic

Page 8: Blogging for business

Music

Family Updates

Economics

News

Politics

HealthEnvironment

Technology

Computers

Television

Sports

Personal Musing

Travel

BusinessFilm

Finance

Celebrity

Real EstateReligion

Page 9: Blogging for business

Step 3: Drive Traffic

Page 10: Blogging for business

Traffic

Tag your blog post Twitter Facebook Comment on other blogs and hope for

reciprocity List blog on Google Link blogs to other blogs SEO Produce Content for other blogs

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Step 4: Measure Success

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Success Indicators

Personal satisfaction Number of unique visitors Repeat visitors Revenue Number of likes on Facebook Number of post/comments on blog ROI

Page 13: Blogging for business

Step 5: Profit Generation

Page 14: Blogging for business

Display ads Affiliate marketing links Search ads Attend events or write for other

publications as a result of their blog

Page 15: Blogging for business

Key Tips

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Blogging style Sincere Conversational Expert Journalistic

Facebook & Twitter Consistency Commitment

Page 17: Blogging for business

Last Words

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Majority of bloggers do not receive any income from their blogs 53% of Self- Employed 30% of Part-Timers

Page 19: Blogging for business