blogging for business
DESCRIPTION
Create successful online interaction with a blog! Learn tips to leverage your business with a blog that can turn website visits into engaging experiences.TRANSCRIPT
Blogging for Business
Angela LaRocca, Brand ManagerJennifer Espelien, Marketing Manager
To Blog or Not to Blog, that is the question. Here is your answer…Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. Source: HubSpot State of Inbound Marketing, 2012
B2B marketers who use blogs generate 67% more leads than those that do not.Source: InsideView
90% of consumers find custom content useful, 78% believe that companies behind content are interested in building good relationships.Source: TMG Custom Media
Objectives of a Business Blog:position yourself as an expert Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. (Source: comScore)
market your product and services78% of chief marketing officers think custom content is the future of marketing. (Source: Hanley-Wood Business Media)
attract new visitors to your website. Establish a relationship. Keep them wanting more content. 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source: HubSpot)
TO GENERATE REVENUE!
Pre-blogging tips:
Timing is everything. Help me help you.
Anticipate your readers’ needs.
Checklist for a rockstar blog:
Unique Voice Distinct Images Enticing Content
Engagement
Unique Voice
Unique Voice You know your business best.
Show off!
“Be yourself. Everyone else is taken.” ~Oscar Wilde
How to:Capture the Elements of the Story
Beginning, Middle & End
The Hook
Why are you writing it?
How to:Capture the Elements of the Story
What do you want readers to DO?
Calls to Action
Get your readers to be proactive while reading your blog.
Be a Story Teller "Upon arrival to the beginning of the conference, I learned about an
opportunity that immediately sparked my interest. The word on the
street (in the expo hall) was that one could earn a certificate of
completion for attending back to back seminars on a particular
search marketing track on the first day, also known as SMX
Bootcamp."
~from Angela’s latest blog, “The Adventures of Paid Search
Fundamentals”
Distinctive Images
How to:Create Distinctive Images
How do I catch the reader’s eye?
How to:Create Distinctive Images
When and how do I use captions?
Justin McVay, UNLV Business Startup Center Director, works with a student to offer free business counsel advice. Unidev supports the Startup Center by offering complimentary tech development consultations.
How to:Create Distinctive Images
When do I use text?
How to:Create Distinctive Images
What do I do if I don’t have an image?
Image Tools Editing Tools:
Pic Monkey
Pic Stitch
Gathering Images:
Flickr – Creative Commons
Stock photo
Use your own images!
Inviting Content
When writing your content… Be your own audience.
Proofread, then have a trusted set of eyes review.
Earn your authorship. Write what you know.
Search for your content online and strengthen your message.
How to:Create Content Like a Pro
Benefits of Inserting Links into Content:
- Good, content-relevant links improve credibility of your website
- Analytics lists sites that link to the site as ‘referrers’
- Potential to have sites link back to your site - Gives your readers more
Use Tags in Content:
- Page title - Meta description - Keywords or labels – becoming outdated - Authorship
How to:Create Content Like a Pro
Image Titles:
keyword-descriptive-concise
Blog Length: 500 words
Consistency:
1-4 blog posts per week
Be an approachable, friendly expert Don’t take yourself too seriously! Be accurate and informative while making it
fun for your readers.
Be the person people look to for something new.
Share something others will want to pass along.
Ask for feedback. Give your readers a purpose by posing content-relevant questions.
Engagement
If you engage them, they will act. Use coupon or discount to incentivize readers to do something.
“Why won’t people comment?”
CASE STUDY: 8 Tips for Digital Networking, TNI Blog 11/27/13
“Create a community to encourage interaction.” ~ Founder of CupcakeProject.com, Stefani Pollack
“Platform is Queen.”
“Content is king, but Platform is queen.”
“Creating a platform is about building a social media presence, a stage for yourself to be
seen above the crowd.”
“Social media can be great tools to drive traffic (to a website), but it is the blog that will
do the most to build a platform.”
Source: boss.blogs.nytimes.com
How to:Use the social media channels
Support your clients, friends, partners, prospects, family and anyone you want to know in 10 years on their business networks.
Help people find your blog Write comments on other blogs.
Email contacts directly and ask for their input or comment.
Use a rating widget to get precise feedback on your blog.
“Write a guest post on a more successful blog.”
Source: www.iwillteachyoutoberich.com , Ramit Sethi
Benefits of a Blog: 1. Establish authority and position your brand or company as an expert!
2. Create a two-way conversation to connect with potential, current and past clients!
3. Better search engine result rankings…now and in the future!
4. Generate more leads with opportunities for conversion!
Thank you & stay in touch Angela LaRocca
@AngelaLaRocca
@TheNetImpact http://www.thenetimpact.com/angela-larocca-author-page.aspx
636-532-4424
Jennifer Espelien
@JenniferEspe
@TurnkeyTec
636-237-2283