4Ps Marketing#4PsEDGEBlogging for Business

Our Approach

What is Digital PR?

Building bespoke, strategic relationships with powerful journalists/sites to achieve online press coverage linking back to a brand’s site, which increases rankings, site visibility and conversions for the client

What is the objective of Digital PR?

To increase overall site visibility and conversions  

What good is great content if no one can find it?

A collaborative and integrated approach to content marketing and search engine optimization is essential to make sure that the content is being seen by the right audience

How do you measure the ROI of Digital PR?

Non-brand revenue

Non-brand traffic

Revenue from referring sites

Assisted conversions through multi-channel funnel

Authority of partners

Sociability

# of partners

# of coverage achieved 

The Two Faces of PR: Digital And Traditional

Know your audience

Create and maintain powerful and meaningful relationships

Develop and communicate a clear and consistent message

Be authentic & credible

Engage & entertain your audience with big ideas and valuable insight

Learn how to use digital tools

Communicate using multiple touch-points

Manage your reputation proactively through online word of mouth

Combine and strategically merge SEO and PR efforts

Digital PR Is Used To…

Build relationshi

ps

Thought leadership / Authorship

Enhancing existing client relationships

Brand awareness

Blogging and partnering with online publications

Highly targeted content leads to…

Quality coverage

Higher site authority and visibility

Additional conversion opportunities

Ultimately, lead generation

Digital PR

1. Research and define partners

2. Strategy

3. Approach partners

specific to demographic

4. Create bespoke

content plan

5. Measure performance

Onsite Blogs

Bring Customers to Your Website

Keep Your Website Fresh with Blog Content

Brand Yourself as an Expert

Position your Brand Personality

Accommodate Long-tail Search Queries in Semantic Content

Easily Showcase Company Highlights

Guest Blogs

Give you exposure

Enhance your authority

Give you social media growth

Allow you the opportunity to gain inbound links

Build relationships with influencers; opens you to influencers’ networks

The Benefits of Business Blogging

It helps drive relevant, targeted traffic to your website

It helps convert that traffic into leads

It helps establish authority

It drives long-term results

ID&CA Case Study

Brilliant Basics

Mapped keyword strategy

Tightly themed pages

Consistent and precise meta data

Highly relevant on page text

Embedded video content

Great usability

Offsite / Content Marketing

Any Questions