Social Network Marketing

Blogging - Establish yourself as a local expert

Brad AndersohnCommunity Manager

What is a blog?

•A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video

Why Realtors® Blog

•Establish Expertise with Consumer

•Local Market Knowledge

•Transactional Expertise

•Hyper-Local Information

Local Market Knowledge

•Pricing trends

•Inventory

•Analysis of Data ****

•Expertise

Transactional Expertise

•The process

•Pricing opinions

•Marketing Strategies

•Negotiation

Hyper-Local Information

•Neighborhood Information

•Quality of Life

•School Information

•Nuances

Why Realtors® Blog

•Auxiliary Benefits to your Business

•SEO

•Sharing of Knowledge

•Camaraderie

SEO

•Search Engine Optimization

•Get found on the Internet

•Differentiation

•Online Farming

SEO Examples

SEO Example

Sharing of Knowledge

•Learn from others

•Collaborative

•Advice

•24/7

Camaraderie•Home office phenomenon

•Eliminating geographic boundaries

•Support network