blogging and your business
DESCRIPTION
You can do less marketing and find more freedom for your business by starting up a blog, producing high-quality content, and connecting with your audience. Create meaningful change by starting conversations, having a voice, telling your story, and bringing in revenue for your business.TRANSCRIPT
Jessica Ann
@itsjessicann
www.jessicaannmedia.com
How to Do Less Marketingand Find Freedom
Blogging + Your Business
(what is it?)
• A place to publish quality content• Attract new website visitors//customers• Keep your existing visitors engaged• Show thought leadership
Blog (short for web log):
Blog vs. website…what’s the difference?
A blog is a website(it’s just more dynamic)
• Findability (automatically notifies search engines)
• Flexibility• More interaction means more opportunity to
build a bigger community
A platform to tell your story
Why Tell Stories?
Shifting mindset…
Evokes emotions Not just any emotions…but the RIGHT emotions.
Set up your blog:
Choose your CMS (content management system):
1. Tumblr 2. Squarespace3. WordPress
wordpress.org vs.
wordpress.com
WordPress.org Pros:
• Complete control over the look and feel of your site
• You can install any WordPress plug-in to extend the functionality of your site (very powerful and inexpensive way to add functionality)
WordPress.org Cons:
• More technical set-up (FTP access)• Need a hosting provider (Bluehost charges
around $6.95/month)• Need to manage your own backups (but free
plugins automate this easily)
WordPress.org back-end
Must have plug ins:
• Akismet• Google Author Link• Livefyre (real time comments)• W3 Total Cache (improves speed and user
performance of your site)• Nice to have: Social Metrics
Link your Google+ profile with the content you create
What kind of blog do you want to create?
Do a buyer persona– An example of a real person buys, or might buy,
your products or services. – Informs messaging and content marketing
decisions.
Create editorial calendar to create consistency with your blogging efforts
Jab, Jab, Jab, Right Hook @garyvee
• Add value to your customers.
• Be original + unique (do NOT steal content).
• Create meaningful content (not just content for SEO purposes)
• Publish content consistently.
Blogging 101
Natural, human conversation is the true language of commerce.
- The ClueTrain Manifesto
Use Social.Media
• Connect with other like-minded people• Share their content (don’t just share your
content)• Build meaningful relationships
Quick Review…
• Be yourself• Write for your customers• Be human• Be accessible• Don’t write purely for SEO• Link your Google Authorship• Connect with others• Build your audience
What if you’re not a writer?
Many business owners are not bloggers.
It takes tons of time to create high-quality content.
Work with a copywriter or content strategist.
Find the right people to help you.
What you’re doing is bigger than just
• Possibility• Opportunity (finding more time + freedom)• Creates a community and a sense of belonging
Blogging
You’re creating meaningful change by:
• Starting conversations
• Speaking up
• Having a voice
• Telling your story
• Bringing in revenue for your business
Questions?
Visit: www.jessicaannmedia.com
Email: jessica {at} jessica ann media dot com (no spaces)
Twitter: @itsjessicann
Google+: Jessica Ann
Photos courtesy of: