blogging and vlogging with jessica brown
TRANSCRIPT
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Blogging, vlogging and the use of interactive content to reach your
audience on social media
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Rich Media
"a broad range of interactive digital media that exhibit dynamic motion, taking
advantage of enhanced sensory features such as video, audio and animation."
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2017: Year of Video
1/3 of all online activity is video watching
Live video is the biggest crazeInstagram stories have taken the
industry by storm Consumers want authentic content as
well as produced videosConsumers trust video content
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Videos for Tourism
• 66% watched videos when thinking about taking a trip• 52% watched videos when thinking about what type of
trip they would like to take• 65% watched videos when choosing a destination• 54% watched videos when deciding which
accommodation to stay at, and• 63% watched videos when looking for ideas for activities
at a destination
Source: http://www.hospitalitynet.org/news/4077697.html
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Live Video
Host Q & A’sStream eventsToursCompetition drawsHot topicsEphemeral Videos
People comment 10x more on Facebook Live videos then on regular videos
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Vlogs
A vlog is simply a video blog. Tips for vlogging:
• Calm your nerves• Have a plan • Pick the right spot to record• Record against plain background • Ensure the lighting is natural• Introduce yourself
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Vlogs
• Ensure the sound quality is good• Watch the time• Edit (iMovie or Windows Live Movie
Maker)• Get a second opinion• Host (Vimeo/YouTube)• Promote
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Vlogging Content
What to vlog about: • Your business• Activities• The island• Tips and Tricks • Travel• Latest events
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Blogging
Don’ be afraid, blogging is essentially writing articles or news items!
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Blogging Tips
Plan your blogs Strong headlinesPick good quality images (if necessary)Make your content actionable Be accurate with factsPost regularly Reply to commentsShare share share
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Blog Content
What makes content great?• It matters to your customers• It is backed by expertise• It is relevant • It is easy to understand • It is comical, touching,
thought provoking, educational …therefore SHARABLE
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Interesting Imagery
Grid Images
• Three-grid image: 1080 pixels in height by 3,240 pixels in width.
• Six-grid image: 2,160 pixels in height by 3,240 pixels in width.
• Nine-grid image: 3,240 pixels in height by 3,240 pixels in width.
Go here: Instagrid
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GIFS
Animated imagery:
Go here: Giphy
‘more than 100 million GIFs were shared on Twitter in one year’
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Short Clips
Short clips are fun and easy to do:
(download the app and use in conjunction with Instagram)
Go here: Boomerang
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Audio
Short audio clips can be a nice way to vary your content:
• Keep your audio short, 2-3 minutes at most.
• Get audio testimonials.• Do interviews.
Go here: SoundCloud
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Infographics
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present information quickly and
clearly. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends.
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Extra Help!
Get in touch via email or visit my website for more info:
[email protected] www.jessicabrown.im