blogging: a practical guide
DESCRIPTION
Many brands are still unsure how, or even whether, they should use blogs. This presentation gives practical tips and real-life case studies on how businesses can use the 21st Century's version of the Guttenberg press.TRANSCRIPT
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9Blogging: A Practical Guide
Ciarán Norris: Director, Mindshare SocialMedia8
Mindshare SocialMedia8 – Our ServicesJu
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Social Media Tracking & Viral Tracking Services
Influencer Identification Research & Outreach
Natural Seeding & Social Media Optimization
Paid Seeding & Social Media Advertising
Viral Widgets & Content
Conversational & Buzz Tracking
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e3 Agenda
• What blog?
• How blog?
• Who blog?
• Twhatter?
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Somewhere For Silly Pictures Of Cats?
Blogs Are Simply Publishing ToolsBlogs Are Just Publishing Tools
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e8 What Does This Mean?
So forget about blogs and bloggers and blogging and focus on this - the cost
and difficulty of publishing absolutely anything, by anyone, into a global
medium, just got a whole lot lower.
And the effects of that increased pool of potential producers is going to be vast
Clay Shirky, 2004
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• How Should I Blog?
• Who Should I Blog Like?
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• There is no right or wrong way…
• No ‘too short’ or ‘too long’…
• A few tips though.
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3 Make Them SearchableJu
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7 Make Them Of The MomentJu
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8 Make Them Of The MomentJu
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3 Make Them EngagingJu
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5 Make Them ShockingJu
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6 Make Them Controversial. MaybeJu
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9 Make ListsJu
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The Finishing Touch
The Finishing Touch
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2 Make Them LinkyJu
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The Finishing Touch
The Finishing Touch
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0 Make Them UsefulJu
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MAKE THEM USEFUL
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2 Make Them VariedJu
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MAKE THEM VARIED
MAKE THEM VARIED
MAKE THEM VARIED
MAKE THEM VARIED
MAKE THEM VARIED
MAKE THEM VARIED
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9 What Is Twitter?
It’s just like Facebook status updates, right?
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0 What Is Twitter?Ju
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Twitter [is] the crack cocaine of communication right now
(addictive; likely to induce a certain amount of narcissism &
vertigo)
Comment: We Are Social blog
Twitter Is Just A Communications Tool
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2 Ways Of Using TwitterJu
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7 Happy Blogging & TwitterJu
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HAPPY BLOGGING & TWEETING
