bloggers as digital influencers
DESCRIPTION
Janette Toral shared her stories and perspective on being a blogger and a digital influencer. She tackled challenges on how influence gets measure and becoming a commodity. She also touched on the importance of Cybercrime and Data Privacy Laws. This presentation was made at the Blog Weekend Bootcamp last September 21, 2012 in Malago Resort Davao.TRANSCRIPT
Bloggers as Digital Influencers
Jane3e Toral Twi3er: @digitalfilipino
Blog Weekend Bootcamp September 21, 2012
h3p://www.digitalfilipino.com
Book reference: Brains on Fire # Build communiJes
h3p://architerra.org
h3p://digientrepreneur.com
Social Media Influence
R
Blogs + Blogging
Comment MarkeJng
News/Media/PR SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
PodcasJng
Webinars
Research/White Papers
Infographics
Social Bookmarking
INBOUND MARKETING! (AKA all the “free” traffic sources)
Direct/Referring Links
Type-‐In Traffic
Local Portals
Every One of These Marketing Tactics
Helps Every Other One Source: SEOMoz.org
Howtofascinate.com
What is influence?
• Influence is simply the ability to change how others think and act.
• Size of an individual’s social graph oden indicates credibility.
• DefiniJve characterisJc of an online influencer is their ability to drive others to take acJon, alter behavior or change opinion.
h3p://bit.ly/KDk6e9
More issues
• Cybercrime • Data Privacy vigilance • Review policy at: h3p://digitalfilipino.com/introducJon-‐cybercrime-‐prevenJon-‐act-‐republic-‐act-‐10175/
It is also about you… (how do you want to be
remembered?)
Source: Business Model GeneraJon book – h3p://businessmodelgeneraJon.com
DTI, BPAP, CCAP, reJrees, OFW organizaJons, financial, training, virtual communiJes, GoNegosyo.
MarkeJng; Gemng projects; Maintenance; Training delivery.
E-‐Learning
Project management
Learn pracJcal skills with no locaJon constraints.
Get project opportuniJes.
Provide expert advice as needed.
HomeBasedElite.com Project Business Model Canvas
Mentoring; On-‐demand online tutorials; community
Online / offline briefing; Website; Social media
Entrepreneurs exploring new business areas.
Stay-‐at-‐home Moms / Dad wanJng to earn from home.
Professionals wanJng to outsource
MarkeJng Training Domain name Web hosJng Webinar plaqorm Website
SubscripJon (40%); per skill training (30%); Jobs (30%)
h3p://slideshare.net/jane3etoral