blog writing workshop
DESCRIPTION
This workshop is designed for beginner bloggers who are writing for their business, corporate or personal blog. Follow the link at the end to register for the video version of the workshop.TRANSCRIPT
Presented by Tom Treanor www.RightMixMarketing.com
Twitter: @RtMixMktg
Blog Writing Workshop
© Copyright Right Mix Marketing Inc. (do not distribute)
© Copyright Right Mix Marketing Inc. (do not distribute)
This is an interactive working session
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The process…
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Topic What
customers care about
Myths or Mistakes Your angle/ headline
Opening Closing & Call to Action
Picture
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The process…
4
Topic What
customers care about
Myths or Mistakes Your angle/ headline
Opening Closing & Call to Action
Picture
© Copyright Right Mix Marketing Inc. (do not distribute)
Wedding photographer
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Reasonable price range
Reliable, won’t be late Shots that are the envy of my friends
Something unique – like no one else
Make me look amazing!
Their customers worry about…
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Architect
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Do I need an architect or just a contractor?
How do I avoid a disaster remodel?
Can I afford my remodel?
How do I find a reliable contractor?
Can I finish before Thanksgiving?
Their customers worry about…
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Online Marketing Consultant
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Dealing with social media
Understanding SEO Creating blog content
Getting leads from a website
Building a mailing list
Their customers worry about…
Get in their heads before you decide what to write!
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What do your customers care about?
What do they worry about?
What are they fixated on?
What are they frustrated about?
Where do they typically cause problems for themselves?
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Document 3-5 things your customers care about
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The process…
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Topic What
customers care about
Myths or Mistakes Your angle/ headline
Opening Closing & Call to Action
Picture
© Copyright Right Mix Marketing Inc. (do not distribute)
Online Marketing Consultant
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Dealing with social media
Understanding SEO Creating blog content
Getting leads from a website
Building a mailing list
Their customers worry about…
Creating blog content
Pick the topic you’ll be writing about today
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The process…
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Topic What
customers care about
Myths or Mistakes Your angle/ headline
Opening Closing & Call to Action
Picture
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Your headline and angle
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Creating blog content
• 6 Small Business Blogging Myths Debunked • 6 Blogging Mistakes Small Businesses Make (and how to
fix them) • 6 Reasons Your Small Business Blog Isn’t Getting Visitors
• 6 Small Business Blogging Myths Debunked
Pick a “working” headline
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The process…
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Topic What
customers care about
Myths or Mistakes Your angle/ headline
Opening Closing & Call to Action
Picture
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Blogging Myths
You have to write all the time
Traffic is the most important measure of success
You have to be a great writer
Every post has to be completely unique in the world
Build your blog and people will find it
Blogging and SEO and Social Media are separate
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These are the myths I encounter
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Myths or Mistakes
What are typical mistakes your customers make?
What are common misperceptions?
What wrong advice to customers often hear?
What myths are perpetuated in the industry?
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Brainstorm 3-5 Myths or Mistakes
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The process…
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Topic What
customers care about
Myths or Mistakes Your angle/ headline
Opening Closing & Call to Action
Picture
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Your opening – designed to draw them in
Keep it short and sweet “A recent survey showed that…”
Talk about why this is an important topic “Home remodels are probably one of the most important….”
Tell a story “The other day I met with a new client…”
Put yourself in their shoes “You’ve worked hard on your blog post. You’ve poured your heart and
soul into it.
But something’s bothering you…”
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Write a first sentence…
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The process…
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Topic What
customers care about
Myths or Mistakes Your angle/ headline
Opening Closing & Call to Action
Picture
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Closing / Call to Action Closing:
Wrap up the post – don’t limp into the finish line!
Call To Action:
Don’t try to do multiple calls to action
Focus on one main call to action
Be explicit – make it easy
Call To Action Examples:
Sign up for a free report or webinar
Request a free consultation
Subscribe to my mailing list
Follow us on Twitter
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Do you have a call to action planned?
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The process…
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Topic What
customers care about
Myths or Mistakes Your angle/ headline
Opening Closing & Call to Action
Picture
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Why the picture matters
Attention-getter
Breaks up the monotony
Adds life and color
Helps tell the story
Required for people to share on Pinterest!
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What kind of picture can you add? Tell us about it
Istockphoto.com Fotalia.com CreativeCommons.org
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HEADLINE
MYTHS
OPENING
PICTURE
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CALL TO ACTION
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Tips
Keep it simple at first
Just tell it like it is!
Look at other blogs to get ideas
Practice will make you better
Sometimes I picture a person I’m writing to
Other times I recall a conversation I’ve had
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Access the Video!
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Video walk-through
Step-by-step instructions
Examples of others’ posts
www.RightMixMarketing.com/Workshop
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www.RightMixMarketing.com/Workshop Twitter: @RtMixMktg