Blognetworks keynote The Hive Berlin by Kirsten Jassies

BLOG NETWORKS- Why they exist and what they do for bloggers - by @kirst_enj

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

about me @kirst_enj

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

What kind of networks?Ad networks like passionfruitads.com, bloggernet.eu, adfactor (dutch), adVICE

Publishing networks like blogher.com, blogtoday.nl,

Niche/focus networks like fitfluentials, foodie.com, creatorsofdesire.com, socialinfluencers, Freshnet.se

Professional networks like heartifb.com, linkedin- and facebookgroups

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

Why do they excist?DUH, they want to make money of you!But....publishingnetworks have more reasons to create networks.They can help you grow and make money because:

They can get you more traffic and exposure

They have expertise on SEO/affiliate/video/statistics/mobile

They know a lot about the development of sites and brands

They can connect you with existing on- and offline brands

They have relationships with lots of advertisers and PR-agencies

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

so, why would you join?

To make (more) money

To have acces to better/more recources and expertise

So your blog will have more traffic and exposure

Connecting with likeminded, getting colleagues

Belonging to a really cool network

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

BLOG NETWORKSEXAMPLES

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

NOWMANIFESTWorld’s most influential fashion blogs

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

NOWMANIFEST“The bloggers have moved from commentators to creators;

gone from front row next to Anna Wintour to backstage next to Alber Elbaz in but one calendar year.

We have entered the next stage.”

BryanBoy- Anna Della Russo - FashionToast- Industrie Magazine - Elin Kling

FOUDER ELIN KLING- First fashionblogger to create a collection for H&M

- The face of Louis Vuitton online campaign - Guess design collaboration with NET-A-PORTER

- First with Swedish publisher Bonnier, now Conde Nast

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

BLOGHERLife well said > 3.000 blogs

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

BLOGHER✤BlogHer Conferences, the world’s largest conferences for

women in social media

✤BlogHer Publishing Network, with 3,000 blogs one of the largest publishing networks of blogs authored by women. Paid out 17 million dollar to 4.250 bloggers in 3 years time

✤BlogHer.com, the web’s leading guide to news and trends among women in social media, renowned as a community where women speak their minds on every topic

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

CREATORS OF DESIRE10 Dutch and English top-fashionbloggers

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

CREATORS OF DESIRE

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

FOODIEVertical social network from GLAM media

The content on Foodie comes from blogs that were curated/choosen by the publisher

Foodie monitizes by putting ads on the pop-ups just before you go to the blog where the original post is on

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

BLOGTODAY Dutch influencers network with over 30 blogs at the end of 2013

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

BLOGTODAY✤ Blogtoday is an influencers network of

beauty-, fashion- and lifestyle bloggers selected by Sanoma Netherlands. At the end of 2013 there will be over 30 bloggers that are part of the network and working together with Sanoma magazines and websites

✤ Bloggers will remain owner of their blog and content at al time. Sanoma will only sell their ads and advertorials

✤ Blogtoday will help online influencers to grow in reach and traffic by giving exposure and let experts (SEO/IT/Mobile/Video) advice bloggers

✤ Bloggers will help Sanoma by creating content for Sanoma sites and mags and teach their online skills to offline editors (reversed mentoring)

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

BLOGLOVINMakes your blog-reading fun and easy

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

BLOGLOVIN✤Add all the blogs you want to follow, and then you’ll get notified every time one of your favorite blogs has written a new blog post✤Every blog with a good FEED can be found through Bloglovin✤They have a really nice app where you can follow your favorite blog ✤Bloglovin is worldly known under all bloglovers, so be sure you’re on there✤You can search blogs by category you like, country and popularity

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

HEARTifbIndependent Fashion Bloggers (IFB) cultivates a community for fashion bloggers to share their experiences and create a resource so everyone can build a better blog, >50.000 bloggers joined

Community linking group, forums and LittleBirdie, a platform to connect bloggers  and PR in a safe an mutually beneficial way

Events with keynotes about affiliate marketing, photography, monitizing etc

Good articles about the business of blogging, techtips, blogtips and more

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

MEDIUM: future of blogging?

This new tool/publishingplatform assembles "quality media"

Started by Twitter founders Evan Williams and Biz Stone

Whereas images, video, and the like are secondary to text on blogs and Twitter, Medium's supposed to be able to bend equally to everything

So beautiful, so easy to use, but...what is it really?

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

What’s your worth?There are a lot of ad agencies that take in bloggers/influencers: adVice, Bloggernet.eu, adFactor (dutch), Blogmij (dutch)

In the US there is an overload of bloggers, so brands can choose. Average bloggers get 100-200 dollar for an advertorial

In the Netherlands there are not (yet) many quality blogs, so the big bloggers make good money with their exclusive agencies. Some even over 50.000 euros a year!

Payment mostly based on unique traffic, but more and more they are looking at engagment and power to persuade (influence)

Banners are called spot-advertising. You are very lucky to earn an average of 2 to 3 euro’s CPM. That’s 2 euro’s for every 1.000 pageview. With 50.000 pageviews, you make 100 to 150 euro’s.

Advertorials and more intense cooperation between brand and blogger can get you from 250 to 750 euros. Depending on how big your blog or influence is

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

join or stay indepentdent?It’s up to you!

Determine long term goals for your blog. Journalist? Stylist? Want to be a professional blogger, or just use your blog as a portfolio?

Review the pros and cons of joining a blog network

Blog networks can bring a steady income and large amounts of traffic, but you will still have to give up a portion of the ad revenue generated from the site

When you join a network, you can’t just lean back for a while: regularly blogging is a must

Can you grow your blog yourself and generate the same amount of ad revenue as you would when you were part of a blog network?

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

Blog POPquizWhat is the real name of designblogger SWISSMISS?

Tina Roth Eisenberg

Which blogger is the founder of Nowmanifest?

Elin Kling

Which designer named a bag after blogger Bryanboy?

Marc Jacobs

At what age did Tavi Gevinson start her fashionblog?

11 years

zondag 26 mei 2013

Blognetworks keynote The Hive Berlin by Kirsten Jassies

QUESTIONS?KIRSTEN.JASSIES@SANOMA.COM OR @kirst_enj

zondag 26 mei 2013