blog-flickr integraion blogcamp switzerland 3.0
DESCRIPTION
My session for BlogCamp Switzeralnd 3.0, centered on the integration of Flickr and blogging, how to leverage Flickr for content distribution and connecting with readers.TRANSCRIPT
Marketing Blog Content with Flickr
Timing and Community
Mark MelnykowyczAn American Peyote Scribble
blog.americanpeyote.com
Zurich BlogCamp3.0August 29th, 2008
Blogging
• Create a reaction in the reader
• Communicate or invoke emotion
• Give value to the readers
Blogging with Text
• Efficient - readers scan and read text
• Google indexes posts via keywords, tags, content, titles, etc.
• Easy to produce
LoveFear
HateDramatic
Beauty
Cool
Adventure
Desire
Images
• Instant understanding
• No translation needed
• Emotional response
• Open to interpretation
Goal
• Integrate visual and text blogging
• Increase blog visibility
• Build new connections to readers/viewers
Flickr for Photographers
• Ability to share images with an audience
• Fast posting (faster than text)
• Discussion forums (group interaction)
• The image stands on its own without context
Flickr for Bloggers
• Images indexed in Google/Yahoo
• Use as image server
• Post photos to groups
• Use images in group discussions
• Participate in group communities
• Text based searching
• Flickr photos indexed in Google
• Links in Flickr description to your blog
• Good image search capabilities
Flickr Integration• Host images on Flickr
• Post images to Flickr groups
• Participate in Flickr discussions
• Develop viewer base
• Embed links to blog content
• Embed Flickr image in blog
• Links back to Flickr image
Photo
Text
Post Link
Flickr Posting
Flickr Workshops Blog Partners
DiscussionPhoto sharing
ReaderInteraction
BlogNetwork
Strobist.com
Case Study
• Identified interest on Strobist
• Joey Lawrence Photoshop DVD
• published comprehensive review (fulfilling reader need)
• Linked to Strobist discussion on Flickr
•Monday, Oct. 15th 2007: David Hobby blogs about Joey Lawrence and his DVD•Will post review by Friday•Lots of discussion on Strobist comments•Tons of interest on Strobist Flickr group
•Timing: A large group of readers interested in a topic•I purchase a copy of the DVD•I write up my own review and post it on Wed.
Flick DiscussionBlog Post
Flick Photos
Strobist.com
Short-Term Affect
• Three day traffic exceeded normal monthly total
• Increased RSS readers
• Large ego bump
Long-Term Affect
• Sustained Google hits
• Blog post
• Flickr discussion
• Strobist site
Google Flickr
Key Points
• Use the power of visual images
• Understand reader needs
• Understand value of timing
• Provide unique value
• Create multiple connection points to content
• Engage in discussion outside of blog
Flickr
• Best photo-blog posting analogy
• Fast distribution of images
• Community interaction
Discussion