blitz strategy deck v2.3
TRANSCRIPT
(888)-811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205
Strategy Deck
Contact Info
Phone 888-811-2448
Address 718 SW Alder St. Ste 200Portland,
OR 97205
Website www.BlitzMetrics.com
Facebook facebook.com/blitzmetrics
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“Blitz created a custom social
dashboard for Nickelodeon. The
dashboard analyzes and reports
in real time our social reach
across the hundreds of accounts
and pages. It is a great
enterprise-level solution for
businesses with a large and
diverse social presence.”
- Julie Sun, MTV Networks
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“Dennis Yu is a Facebook
Marketing genius.”
- Brent D. Payne, Former SEO Director,
Chicago Tribune
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“The Blitz team exceeded our
expectations wildly and assisted
us in igniting our fan growth to
the extent that it is now making
a material impact on business.”
- Eric Ludwig, Vice President, Rosetta
Stone
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THE VIRAL CYCLE
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Social is like dating –
many lightweight touches
over time
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THE ENGAGEMENT FUNNEL
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Engagement
Fan Growth
Conversion
THE ENGAGEMENT FUNNEL
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MEASURING TOTAL AUDIENCE
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Your Brand Your Competitor
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AUDIENCES ARE COMPRISED OF MANY PAGES, NOT JUST ONE
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REACH – DO FANS SEE YOUR MESSAGE?
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Only 2-3% of fans see a brand’s message, a figure decreasing as Facebook faces pressure to increase ad revenue.
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FACEBOOK PROFILE ICON & COVER PHOTO
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Ads are now visibility of organic posts and amplification of fan actions.
ENSURE YOUR MESSAGES GET INTO THE NEWS FEED
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Sponsored Story – Page Likes
Sponsored Story – Page Posts
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COMPETITOR TARGETING
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ENGAGEMENT
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TARGETING > ADS > APPS
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Techniques
Story Type Story Content Who Sees It
SOCIAL ADS THAT ENGAGE AND CONVERT
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TYING TOGETHER ALL THREE STAGES OF THE FUNNEL
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By Geography
And Interest
MICROTARGETING
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Run your acquisition, retention, and organic campaigns at the same time.
Collect emails and force sharing with apps.
OPTIMIZING FROM $21 A FAN TO $1.40 A FAN AND MILLIONS IN REVENUE
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Highly Engaged Content Audience growth
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VIRGIN MOBILE GROWS AUDIENCE AND SALES
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Techniques
SOCIAL AD OPTIMIZATION PROCESS:THROW GASOLINE ON THE FIRE
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FACEBOOK DEALS
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AUTOMATICALLY PERSONALIZED PEER PRESSURE
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EMAIL & USER INFO COLLECTION IN ONE CLICK
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Email Collection
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MULTIPLE PERMISSIONS TO COLLECT DATA AND ENABLE SHARING
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ROI
Awareness: Amplify what actually works on social media to engage fans.Engagement: Once with engaged users, you can collect emails to increase conversions.Conversion: Increasing social visits to the website, you increase sales.
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FRAMEWORK
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THE VALUE OF A FAN
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THE VALUE OF A FAN
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THE VALUE OF A FAN
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THE VALUE OF A FAN
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THE VALUE OF A FAN
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THE VALUE OF A FAN
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PLAN EXECUTION
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Engagement30% (retargeting)
Audience Growth50% (newsfeed stories)
Conversion20% (contests and promotions)
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AD BUDGET
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“We’ve been using Blitz to
strategically grow our fan base. What
we like most is their micro-targeting
approach to drive the right fans and
engagement, especially via
Sponsored Stories to amplify our
content. Our click-through rates are
as high as half a percent and our
page engagement levels are
significantly higher than our
competitors.”
- Tyler Durham, Digital Marketing Specialist,
Texas Roadhouse
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“What I like best about Blitz is
that they remove the black box
approach to SEO and PPC. We
have great visibility into PPC
management, and a similarly
clear path toward SEO
improvement. It’s an approach
that a non-technical manager
like me can understand.”
- Bill Flaherty, Executive Vice President,
Quiznos(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205
V2.3
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LOVED BY
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THE MEDIA LOVES US TOO
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Contact InfoPhone 888-811-2448
Address 718 SW Alder St. Ste 200
Portland, OR 97205
Website www.BlitzMetrics.com
Facebook facebook.com/blitzmetrics
(888) 811-2448 PREPARED BY BLITZMETRICS.COM 718 SW Alder St. Ste 200, Portland, OR 97205 V2.3