April 2013

WHAT WE DO

PATH TO SUCCESSBefore coding, we

strategize about your app and your business goals.

Our agile process quickly validates new features in iterative cycles.

We establish metrics to

measure success.

Our work begins with, and aims to fulfill, your vision.

To ensure success, our first activity together is to translate your vision into an actionable strategy.

BUILDING A STRONG FOUNDATION

FROM VISION TO LAUNCH

Key Assumptions:Audience, Value & Growth Product

Launch

Engage & Envision

Refine & Prototype

AgileDevelopment

Use CasesTarget Customer List UX Prototype

Agile Stories

Metrics to validate assumptions

DEFINE PRODUCT APPROACH

What we doListen. Ask questions. Create a vision statement.

Explore competitive landscape and market trends.

Brainstorm Product Profile.

Product: what is it, simply, clearly defined?

Market: size, competition, growth etc

Customer: who wants the product?

Growth: how will they find it?

Value: why do they want it?

Product Profile

What we do

DESIGN & ENGAGE

Brainstorm conceptual designs, messaging and where to find customers

High Level Design (screen shots and key use cases)

Talk to prospective customers (focus groups, interviews)

Validated Product Approach

Draft feature set and use cases

Core Audience: list of contacts

Recommended customer acquisition plan

What we do

REFINE & PROTOTYPE

Lean UX for identified use cases

Add or remove features as needed

Begin testing core technical assumptions

Validate prototypes with target audience

“First product” design

Detailed screenshots & work flow

Agile Development “stories”

Build a series of iterations of the product

At each stage, automated and real-world testing

Instrument the product with analytics

Deliver “first product”!

“First product”

A first public product release

A set of assumptions that this first release is intended to validate

What we do

AGILE DEVELOPMENT

Learn: what do we know? (numbers are good)

Hypothesis: what do we believe? (numbers are good)

Test: how can we check reality?

Analyze: does the data support our hypothesis?

OUR APPROACH

OUR WORK

A human focus; building mobile and web apps solving real-world problems

CLIENTS & PARTNERS

History of leading edge tech disruption

Includes After Effects, Flash video, OpenLaszlo, and open source platforms

We are experts in iOS, Android, HTML5, Ruby on Rails

LEADING EDGE

Desktop Web, Native iPad / Android

Real-time synchronization across devices and desktop Web

Supports user login for joining and hosting a meeting

Advanced controls allow for contents of document to be quickly moved and resized

Portrait and Landscape orientation

ZIG ZAG BOARD

Continuous deployment of prototype

Enabled testing of key interactions with early adopter group

Empowered offsite product manager to provide quick feedback

ZIG ZAG BOARD

Mobile Web iPad

Techniques that work on all modern browsers (even IE)

Popovers adjust position for readability and interaction

Configurable for different election results via dynamic data feed

CNN

JavaScript testing allowed for

Efficient development

Changing data formats

Robust Delivery

CNN

Fotozap engages a brand’s audience by combining a physical giveaway with digital photos that can be shared across social networks

QR Code scanning, Camera

FOTOZAP

FOTOZAP

Usability testing

Real-world use of application, before submitting to App Store

Validated both user experience and back-end analytics

About.me is a free service that lets you create a beautiful one-page website that's all about you and your interests.

Facebook, Twitter, Address Book integration Geolocation, Camera

ABOUT.ME

The Scholastic Touch & Tilt series turned popular children’s books into interactive iPad apps

Audio playback and highlighted text guides readers through the story

SCHOLASTIC Touch & Tilt Books

Universal application that works across iPad, iPhone, and iPod TouchIntegrated video and browser view for "phrase story"Language support allows for both English and Japanese characters to be displayedAutomatic update of phrase data and usage trackingMightySushi supports both Portrait and Landscape orientation

MIGHTYVERSE

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Flash video with interactive text overlay for transcription, translation and phoneticFull-text searchAdmin interface for updating phrase text and managing phrase lists

In-context admin of individual recordingsFull back-end admin for complete control of all data in the databbase

Web services for mobile application access

MIGHTYVERSE

“How can you say...” Google Searches in English

Googlehttp://www.google.com/trends?q=how+do+you+say&ctab=0&geo=all&date=all&sort=0

“How can you say...” Google Searches in Spanish

Google

Increased Web Traffic

Utilizes an array of iPad UI elements to allow for easy navigation of detailed settings Seamlessly loops high quality video contentIntegrated web browser allows user to visit Gaze forum without leaving the application

GAZE

Peer Pressure manages extensive folders and lists through a user-friendly interface. Twitter, Facebook and Email integration add a social element to draw in peersPeer Pressure integrates with web services to provide users with charts to track progress through a web

browserChose an existing image or take your own to upload for each milestone

PEER PRESSURE

Optimizes the workflow for the entire recruiting processIntegration with Scribd to display resumesCustom interface for hiring managers

CAPTAIN RECRUITER

Image “carousel” on home pageContent Management System with custom look and feel and dynamic navigationClass catalog and shopping cart integrated via SOAP backend servicesFull-text search of pages and events

JCCSF