blanes costa brava
TRANSCRIPT
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SOME DATA ABOUT BLANES
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BLANES FACTS
NEWS SINCE PREHISTORY (Iberians, Romans…) INHABITANTS
TOTAL SURFACE 18,29 km2
5 KM COAST, 4 KM BEACHES & COVES REGIONAL HOSPITAL, COURT, LIBRARY HARBOUR & FISH MARKET RIVER TORDERA
Winter 40,000Summer 80,000
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SITUATION & COMMUNICATION
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!!1ST TOWN OFTHE COSTA BRAVA!!
EXCELLENT SITUATION…
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Mountain, sea, natural, parks, rivers, lakes, countryside,
beaches…
NATUREActivities: hiking, skiing, paragliding, horse riding, snorkelling, scuba diving, sailing…
Services: hospitals, airports, court, consulates, cinemas,
big CITYstores…History: monuments,
heritage…
EXCELLENT SITUATION…
Mediterranean Sea
LloretCap de Creus
GironaDali MuseumPyreneesFranceLa Garrotxa
Volcanic AreaAndorre
Madrid
Montserrat
BarcelonaValence
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DISTANCES
Barcelona 65 km
Barcelona Airport 86 km
Girona 42 km
Girona Airport31 km
Lloret de Mar 6 km
France 95 km
… EXCELLENT COMMUNICATIONS
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BLANES & TOURISM
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ACCOMODATION OFFER
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HOTELS 11
GUESTHOUSES 9
APARTMENT AGENCIES 13
CAMPSITES 12
WHERE TO STAY?
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WHAT TOSEE
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GARDENS
MARIMURTRA Founded in 1924 4,000 flower and plants from different continents Dedication to research
PINYA DE ROSA Founded in 1945 More than 7,000 species, specially cactus
WHAT TO SEE?
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CULTURE & HERITAGE
Church of Santa MariaChapelsGothic FountainModernist housesCastle of Sant Joan
MARKETS Market of Fruit and VegetablesWeekly Street MarketFish AuctionBlanes Covered Market
BEACHES & COVES
WHAT TO SEE?
CentreS’AbanellSant Francesc CoveTreumal Cove
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WHAT TO SEE?
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ACTIVE TOWN
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JANUARY FEBRUARY MARCH
The Epiphany Parade
Annual Winter Race
Toy library
Carnival Parade Other
APRIL MAY JUNE
Easter processions and activities
Series of Concerts in Esperança Chapel
Costa Brava Xtrem Running Race
Flower Carpets (Corpus Christi)
Handicrafts Fair
Gastronomic Days “Suquet de peix de Sa Palomera”
ACTIVITIES THE WHOLE YEAR ROUND
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JULY AUGUST SEPTEMBER
• Big Festivity of Blanes • International Firework Contest• Handicrafts Fair• Full Moon Concerts• Classical music at the Convent• Guided tours
• Handicrafts Fair• Classical music at the Convent• Swimming competition “Travessa del Port”• Popular long walk “Sant Bonòs”• “Small” Festivity of Blanes• Short Films Festival• Guided tours
• Handicrafts Fair• Popular Bicycle Ride• Roman Festival
OCTOBER NOVEMBER DECEMBER
Tunning Festival
Autumn Series of Concerts
Petanque Festival
• Other • St Thomas Fair
• Autumn Series of Concerts• Xmas activities• Xmas Town Crib• Chapels race
ACTIVITIES THE WHOLE YEAR ROUND
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Painting & photograph exhibitions Theatre Fishing competitions Sailing competitions Sports championships (boxing, badminton, hockey, rhythmic gymnastics, kenpo, tennis…) Film club Dance Conferences Motorbike meetings Poetry Hiking excursions
MANY, MANY OTHER ACTIVITIES
ACTIVITIES THE WHOLE YEAR ROUND
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WATER ACTIVITIES
CULTURAL ACTIVITIES
WHAT TO DO?
Theatre CinemaBowling CentreKarting ClubAssociationsBars, restaurants and discosEtc.
LEISURE
Cruises, CatamaranScuba DivingWind Sailing
Guided toursGastronomicalExhibition centres
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BLANES SPECIALI-SATION BRANDS
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FAMILY TOURISM
SPORTS TOURISM
SPECIALISATION BRANDS
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Brand that recognises towns, villages and tourist resorts around Catalonia which are especially prepared to accommodate families.
Total family orientation
Adapted accommodation and restaurants
Wide variety of leisure and entertainment on offer
FAMILY HOLIDAY DESTINATION
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Certification obtained in 2007, the 1st in the Costa Brava
Certified Accommodation (kids spectacles, high chairs…)
Certified Restaurants (kids menu, bibs, high chairs…)
Special Activities Kids Summer Club Activities: foam party, etc. Thematic Parks & Water Parks (2) Playground Areas Close destinations (zoo, natural parks…)
FAMILY HOLIDAY DESTINATION
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FAMILY HOLIDAY DESTINATION
http://www.turismedecatalunya.com/familyholidays/
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GENERAL INFO ABOUT THE BRAND 7 certified destinations in Catalonia (3 more in progress) Main features:
High quality of its sports facilities Specialisation of tourist and
commercial offer Sanitation Customer service Good weather conditions Natural and cultural values
Certified in up to 13 sports Minimum requirements of sports and facilities (minimum num. tennis courts, grass football field, athletic tracks with min. 6 lanes, sailing club, etc.)
SPORTS TOURISM
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THE BRAND IN BLANES Obtained in 2011 Certified Sports
Group sports, football and light sail Facilities
New Sports Centre (NCEB)Football fieldsSailing club
EventsCatalonia Bascketball Championship “ACELL – Special
Olympics” Costa Brava Xtrem Running Aerobics and Fitness European ChampionshipInternational Hockey Championship "Golden Cup" Skating Festival18 Hours of Tennis & Open TennisRegional Sports Games for Deaf People
Merchandising
FAMILY HOLIDAY DESTINATION
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Sectors present in this project: Sector 1: main streets Sector 2: football pitches Sector 3: playground and leisure area Sector 4: swimming pool platform Sector 5: shopping centre platform Sector 6: green space Sector 7: Sports Hall Sector 8: Multi-purpose court
New Blanes Sports Centre (NCEB): Urbanisation
FAMILY HOLIDAY DESTINATION
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· Total surface area of courts: 6,974 m2
Court 1: 4,110 m2
Court 2: 1,190 m2
Court 3: 1,044 m2
Court 4: 630 m2
Possibility of 6 regulation- sized courts at the same time
· Seating capacity: 4,176 · 53 changing rooms · Storerooms: 2,216 m2
New Blanes Sports Centre (NCEB): Sports Hall / Urbanisation
Table sports Nursery Offices Meeting rooms Medical surgery Press rooms Cafeteria First-aid service Workshop Warm-up room Storerooms
93 m2
43 m2
488 m2
176 m2
61 m2
93 m2
139 m2
56 m2
550 m2
149 m2
2,216 m2
Infrastructure
FAMILY HOLIDAY DESTINATION
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BLANES PROMOTION
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Brands Web page: www.visitblanes.net & www.blanes.cat Material (leaflets, maps, gymkhanas…) Merchandising (T-shirts, stickers, lanyards, pens, pencils, bibs, balls…) Workshops Presstrips Famtrips Fairs (Catalonia, Spain, France, Germany, UK, Italy, Russia, Netherlands, etc.) Articles about Blanes on newspapers & magazines (local, regional, national, Ryanair…) Adverts about activities in Blanes on radio, newspapers & magazines (local, regional, national…) Activities (previously seen)
HOW DO WE PROMOTE BLANES?
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TOURIST INFORMATION OFFICES
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6 Tourist InformationOffices
- 1 Back Office- 2 certified “Q”
Special timetables Staff: 5 (low s.) + 5 (high s.)
SITUATION OF THE OFFICES
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Brand that represents the quality in the Spanish tourism sector: prestige, reliability…
Obtained after a strict audit
Who can obtain it? Travel agencies, hotels, camping sites, apartments, spas, golf courses, natural areas, night leisure, tourist information offices, beaches, restaurants…)
At the tourism offices of Blanes (documentation, service to visitors, cleanliness…) obtained in 2009.
“Q” FOR TOURISM QUALITY
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3 CHALLANGES FOR YOU
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CHALLANGE 1
DISCOVER BLANES
www.discoverblanes.com
Do you find it an interesting proposal?
What went wrong?
Suggestions of improvement
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BLANES WEB PAGE STATISTICSwww.visitblanes.net Do you like our web page? How would you improve it, make it more attractive to other visitors?
CHALLANGE 2
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CHALLANGE 2
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CHALLANGE 3
BLANES AS TOURIM DESTINATION
Would you choose Blanes as your holiday destination? Why?
Strong & weak points?
Suggestions
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APPLICATIONSIf you are interested in working with us through an internship agreement to learn more about the running of a tourist information office and a tourist destination in general through real experience, we will be very pleased to receive your application requests.
Please, contact the manager of the Tourism Information Board,
Mr. Xavier Vall:
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