blake pfeil april 19, 2019 spritzz ad campaign · 2019. 5. 17. · et audit, sam, sinihicipsam id...
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Blake Pfeil April 19, 2019 Spritzz Ad Campaign
Blake Pfeil April 19, 2019 Spritzz Stationary
(555)[email protected] Dodge St. Omaha, NE68022
Blake Pfeil April 19, 2019 Spritzz Brochure
Shabang Taking over!!
Discover Why Shabang is the Sha-bomb here!!
Contact Us!Facebook: SpritzzTwitter: @SpritzzEmail: [email protected]: (515)-323-0808Or send us a letter at:6001 Dodge St. Omaha, NE 68022
Why Should I get Shabang??
-Great energy booster!
-Great tasting!
-Made with better ingredients
than the other guys!
-Healthier than the other
guys!
-Great pre-workout!
Whats the
bottle going
to look like??
Shabang will be a unique additon to our soft drink family!
What we have to offer:
-Unique flavors
-Cool bottles
-Wide variety of flavors
and designs
What the other guys have to offer:
-Bland
-Boring designs
-Same-old-same-old
Sign up to join the firt group to recieve Shabang and recieve some extra goodies such as:-Keychain
-tshirt
-Collectors editon Shabang bottle!
Blake Pfeil April 19, 2019 Spritzz Postcard
Coming Soon!!!!
Shabang
Want to be among the first to try Shabang?? Sign up today at spritzz.com or.. email us at: [email protected] or... Send this postcard to us with your: -Name -Age -Email -Address
Once you’ve signed up and the product is ready to be shipped, you’ll be among the first to try Shabang! Who knows, we also might throw in some extra goodies for your support.....
Mail to:Spritzz Headquarters6001 Dodge st. Omaha, NE68022
Place your info below!!
Blake Pfeil March 27, 2019 Spritzz Interactive Ad
ShabangComing Soon!!
Blake Pfeil March, 25, 2018 Spritzz Newsletter
1
Introducing:
Shabang!!!
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Why Shabang over the other guys??
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The New Movement into the Energy Drink Market!
What’s the bottle going to look like?
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Riding the Green Wave!
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2
Ride the Green Wave to a New Future!!
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Our New Beverage Isn’t the Only New Green Initiative!
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3
Contact us!
Editor: Blake Pfeil Spritzz (555)-323-0808Reporter: Blake Pfeil [email protected] 6001 Dodge St. Omaha, NEAuthor: Blake Pfeil 68022
Designer: Blake Pfeil
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Do You Want to be a Part of the Taste Testing group??
Sign up thorugh our social media links @Spritzz!!
Or for a more traditional sign up, mail us the postcard that came with
Poll:Which flavor of Spritzz is your favor-ite??
Let us know online on our webiste at spritzz.com, or on our social media sites using the #Spritzzflavor hashtag!!
Or you can mail in your choice using the postcard!
“ My favorite is the orange cream soda!!” -Ben, age 12
4
Creative Brief Spritzz(Organization)
Prepared by Blake Pfeil 1. Project Overview:
a. Spritzz is a soft drink company that has been around since the late 1800’s with its home offices in the small town of Pierce, Nebraska, and has been using an old timey look for their aesthetic.
b. Spritzz is facing lower sales, and are hoping that their new energy drink, Shabang, will help boost sales and want to use a more modern or futuristic look for it.
2. Goals/Project Objective:
a. Slowing sales has lead to Spritzz trying to enter into the energy drink market. Shabang isn’t only just an energy drink, but it also can be used as a pre-workout drink due to its healthier ingredient makeup.
b. Spritzz plans on unveiling their new energy drink, Shabang, within the next year and they hope this new advertising campaign will draw in some hype and excitement for it.
c. To combine their current logo that draws an old timey feel/look to it with a more modern/futuristic look for Shabang. The goal is to showcase that even with their old timey feel to their drinks, the futuristic look of Shabang will not detract from that.
d. Specific tactics. (Specific pieces to be completed and their purpose to fulfill based on your marketing and creative design goals.) Discuss how each will be used for the campaign • Logo and Stationery- Use the current logo in all ads to reaffirm brand image, and
include it in all press releases and other company necessities (i.e. business card, media kits, etc.)
• Newsletter- To showcase upcoming events to get the word out about Shabang and announce it. The newsletter will be sent to all subscribers in the mailing list, and buyers of the Spritzz product line.
• Interactive Ad- The interactive ad will just link to the home of Spritzz and other press releases regarding the upcoming release of Shabang.
• Brochure- Show prospective customers how Shabang is effective like Spritzz’s other products.
• Postcard- Show the new product off.
3. Audience: a. b. College students who need the energy, and most large audiences. c. 18-26 year old’s, both male and female with economic standing not being an issue. d. For college students, being able to stay awake through the day/stay up late to work on
homework and to get good grades from doing so. e. Shabang isn’t like other energy drinks, it’s healthier, and is a great change of pace from
using the same brand all the time. 4. What We Want to Convey:
a. Shabang is a fun energy drink that will satisfy your needs, whether it be a pick-me-up during the day, or some late night grinding for a test, paper, or project. A secondary effect for Shabang is that it makes for a great pre-workout energy boost!
5. What will Compel the Audience to Believe the Message:
a. This drinks advertising towards a specific issue of theirs will draw them to use it. Spritzz has a long history of satisfaction with their products, so the audience should be more receptive to a new product.
6. Creative Guidelines/Approaches: a. Don’t let either the company brand or Shabang name be unnoticeable in the ads, both
must be present in all advertising. Use Green with this code C=75 M= 5 Y= 100 K=0 Other colors are Black and White Consistent use of the Spritzz logo with all products. Fonts: For Shabang releated items use the Futura font. Use Brush Script MT for Spritzz name and logo. Contact info: email: [email protected] Address: 6001 Dodge St. Omaha, NE 68022 Phone: (555)-323-0808