blake mason, john frelinghuysen, and diana nay
DESCRIPTION
Social Media Strategy Presentation. Blake Mason, John Frelinghuysen, and Diana Nay. Organizations OVERVIEW. Main goal of educating through exposure Building their own brand through immersive experience Targeting a niche audience with appropriate tactics. Waves 4 Water and the water project. - PowerPoint PPT PresentationTRANSCRIPT
Blake Mason, John Frelinghuysen, and Diana Nay
Social Media Strategy Presentation
ORGANIZATIONS OVERVIEW
• Main goal of educating through exposure
• Building their own brand through immersive experience
• Targeting a niche audience with appropriate tactics
WAVES 4 WATER AND THE WATER PROJECT
• Exposing a social problem
• Achieved through • Facebook: images and engaging conversation • Blog: specific stories and examples• Pinterest: showing research that appeals to niche
demographic• YouTube: storytelling
IMAGES FOR STORYTELLING
ROLLINS COLLEGE AND ELON UNIVERSITY’S IMMERSION PROGRAMS
• Exposure through international immersion experiences
• Achieved though:• Website: organized tabs to showcase variety and
numerous opportunities• Testimonials: personal stories with which niche audience
can relate to• YouTube: imagery appeals and engages the viewers • Blogs: straightforward and live information
FMHS & ALBIN POLASEK
• Exposure of culture
• Achieved through • Facebook: To Create Costumer Connection • Vimeo: To educate and promote through video • Twitter: An extension in social media presence • Website: To educate and preview the organization
CREATING CONNECTIONS
COMMON/ DIFFERENT STRATEGIES
• Informational vs. storytelling using videos • Creating connections through social media • Using images to tell a story
IMPLICATIONS
• New media helps reach niche audience • These platforms aid in brand recognition • Enhances communication