blair caddell company app presentation feb13
TRANSCRIPT
![Page 1: Blair caddell company app presentation feb13](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5593241d1a28ab9b038b45b5/html5/thumbnails/1.jpg)
Company App / Mobile SiteFeb‘13
![Page 2: Blair caddell company app presentation feb13](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5593241d1a28ab9b038b45b5/html5/thumbnails/2.jpg)
![Page 3: Blair caddell company app presentation feb13](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5593241d1a28ab9b038b45b5/html5/thumbnails/3.jpg)
![Page 4: Blair caddell company app presentation feb13](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5593241d1a28ab9b038b45b5/html5/thumbnails/4.jpg)
Mobile Revolution
There are more mobile phones in the UK than people
The number of smartphone searchers doubles every two months
eBay sells something via a mobile phone every two seconds
Smartphone sales overtook PC sales last year (2 years earlier than expected)
In three years time, tablet sales will be bigger than PC sales
52% of UK mobile phone users have a smartphone
28% of internet usage is from a mobile phone
![Page 5: Blair caddell company app presentation feb13](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5593241d1a28ab9b038b45b5/html5/thumbnails/5.jpg)
Mobile Revolution
Mothers day 2012 – 50% of all online sales came from mobile devices
28% of people in the UK have purchased something using their phone
49% of all Paddy Power bets made from mobile devices
12% of UK population have a tablet
Tablet sales growing 378% year on year
38% of UK tablet owners spend more time on their tablet than watching TV
53% of people in the UK are ‘dual screening’ (using phone whilst watching TV for example)
![Page 6: Blair caddell company app presentation feb13](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5593241d1a28ab9b038b45b5/html5/thumbnails/6.jpg)
Company App
Know Your Target Audience
Competitor Research
Good Idea
Define the Objective
Keep it Simple
![Page 7: Blair caddell company app presentation feb13](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5593241d1a28ab9b038b45b5/html5/thumbnails/7.jpg)
Features
Fully Branded
Company & Partner Profile
Property Search
Mortgage Calculators
Latest News
Social Media Integration
Get In Touch
![Page 8: Blair caddell company app presentation feb13](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5593241d1a28ab9b038b45b5/html5/thumbnails/8.jpg)
Mobile Site
Know Your Target Audience
Competitor Research
Clear Objective
Keep it Simple
Clear Communication
Consistent Branding
![Page 9: Blair caddell company app presentation feb13](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5593241d1a28ab9b038b45b5/html5/thumbnails/9.jpg)
![Page 10: Blair caddell company app presentation feb13](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5593241d1a28ab9b038b45b5/html5/thumbnails/10.jpg)
![Page 11: Blair caddell company app presentation feb13](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5593241d1a28ab9b038b45b5/html5/thumbnails/11.jpg)
![Page 12: Blair caddell company app presentation feb13](https://reader035.vdocuments.mx/reader035/viewer/2022062709/5593241d1a28ab9b038b45b5/html5/thumbnails/12.jpg)
Next Steps
Agree Mobile / App Objectives
Produce Proposal
Present Recommendations