Blackpool Town Centre Blackpool Town Centre Business Improvement Business Improvement

DistrictDistrict

Progress Report May - OctoberProgress Report May - October

INTRODUCTIONINTRODUCTION

• Aim - To inform Policy, Overview & Aim - To inform Policy, Overview & Scrutiny CommitteeScrutiny Committee on the progress of on the progress of Blackpool BID LtdBlackpool BID Ltd

• Review of existing operation & findingsReview of existing operation & findings

• Re-focusing the BID’s modus operandiRe-focusing the BID’s modus operandi

• Successes & ChallengesSuccesses & Challenges

• Future of the BID & Town Centre Future of the BID & Town Centre ManagementManagement

• SummarySummary

Review of Company & RoleReview of Company & Role• Annual operating budget of <£300kAnnual operating budget of <£300k

• Business Plan of over 60 objectives & actionsBusiness Plan of over 60 objectives & actions

• Over 40 Key Performance Measures some of which Over 40 Key Performance Measures some of which have no method of ongoing monitoringhave no method of ongoing monitoring

• No overall budget ‘ownership’ by key staffNo overall budget ‘ownership’ by key staff

• Disengagement and poor communications with Disengagement and poor communications with business, Council and other partnersbusiness, Council and other partners

• Little or no ‘partnership’ working at strategic or ‘higher’ Little or no ‘partnership’ working at strategic or ‘higher’ levellevel

• No baseline assessment and no Service No baseline assessment and no Service Level Agreements CouncilLevel Agreements Council

Review of Company & RoleReview of Company & Role• Focus on festivals and events Focus on festivals and events • Poor understanding of what the BID Poor understanding of what the BID

and its functionand its functionBUTBUT• Well motivated staffWell motivated staff• EnthusiasticEnthusiastic• Professional attitudeProfessional attitude• Realisation that there is a need Realisation that there is a need

for change for change

Review of Company & RoleReview of Company & RoleBID COMPANYBID COMPANY

+ +

POOR TRADING CONDITIONSPOOR TRADING CONDITIONS

– –

THAN ADEQUATE BUDGET THAN ADEQUATE BUDGET

– –

ENGAGEMENT THAN NEEDEDENGAGEMENT THAN NEEDED

– –

NO CLEAR BOUNDARIES OF OPERATIONNO CLEAR BOUNDARIES OF OPERATION

÷ ÷

BOARD BOARD

= =

UNCERTAIN FUTURE FOR A UNCERTAIN FUTURE FOR A

POTENTIALLY UNPRODUCTIVE POTENTIALLY UNPRODUCTIVE

ORGANISATION ORGANISATION

MODUS OPERANDIMODUS OPERANDI• Focus onFocus on Supporting businessSupporting business

Appearance of town centreAppearance of town centreIncreasing footfallIncreasing footfallBuilding business awareness Building business awareness

& & confidence in both BID & confidence in both BID & town town centrecentre

Identifying the existing and Identifying the existing and future future challenges for the town challenges for the town centrecentre

Inclusive approach to Inclusive approach to tackling tackling issuesissues

Setting and delivering a Setting and delivering a budgetbudget

CRIME & GRIMECRIME & GRIME• Liaison visits to Liaison visits to businessesbusinesses

• Growth of Crime Growth of Crime initiativesinitiatives

• Joint workingJoint working

• Empty premises Empty premises initiativeinitiative

• IntelligenceIntelligence

• Re-focus on grime - Re-focus on grime - SLASLA

CRIME & GRIMECRIME & GRIME• Graffiti & flyposting Graffiti & flyposting

removal and clean removal and clean up/repaintingup/repainting

• Defect reportingDefect reporting

• Pressure washing Pressure washing ‘grot spots’‘grot spots’

• Planters & bedded Planters & bedded areasareas

• Fingerpost auditFingerpost audit

• Removal of sharpsRemoval of sharps

MARKETING & MARKETING & PROMOTIONSPROMOTIONS

• Promotions – Link to key Promotions – Link to key retail retail trading periodstrading periods

• Promotions – Link to major Promotions – Link to major events and seasonal footfallevents and seasonal footfall

• Pocket GuidePocket Guide

• Retail RevivalRetail Revival

• Blackpool – The town centre Blackpool – The town centre experienceexperience

• New customer focused New customer focused websitewebsite

BUSINESS SUPPORTBUSINESS SUPPORT• Monitoring town centre Monitoring town centre health and vitality/viabilityhealth and vitality/viability

• Mystery shopperMystery shopper

• Business HotlineBusiness Hotline

• Links to Blackpool Links to Blackpool Unlimited Unlimited & greater & greater business support business support

COMMUNICATIONCOMMUNICATION• Street Association Street Association meetingsmeetings

• NewsletterNewsletter

• Monday Morning Mail - Monday Morning Mail - ‘Eblast’ commencing Jan ‘Eblast’ commencing Jan

0909

• BID Open Meetings – Mar BID Open Meetings – Mar 0909

• Evening Economy ForumEvening Economy Forum

• Major Retailers ForumMajor Retailers Forum

• Links to BBLGLinks to BBLG

PLANNING FOR FUTUREPLANNING FOR FUTURE

IN SUMMARYIN SUMMARY• Major challenges to over come and Major challenges to over come and

develop more robust multi-layer develop more robust multi-layer relationships relationships

• Re-focus of priorities – Crime & Re-focus of priorities – Crime & Grime, Marketing & Promotions, Grime, Marketing & Promotions, Business Support & CommunicationsBusiness Support & Communications

• Review ongoing business planReview ongoing business plan• Ensure sustainability of BID/Town Ensure sustainability of BID/Town

Centre ManagementCentre Management

QUESTIONSQUESTIONS