PROJECT:

BLACK/INSIDE

CLIENT:

PROJECT NIA

PRESENTED BY:

CAMP FIREBELLY 2012

CAMP FIREBELLY 2012 | PROJECT NIA | OBJECTIVES BRIEF CONCEPT 1 CONCEPT 2 CONCEPT 3

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OBJECTIVES

• Bring awareness to the Prison Industrial Complex (PIC) and its targeting of black Americans throughout the history of the U.S.

• Creating a voice for incarcerated individuals by humanizing the experience of imprisonment

• Enhance the experience of the exhibition by providing a context for the artifacts

• Providing a vehicle for future advocacy and education

• Providing a justice to those who were unjustly targeted

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CAMP FIREBELLY 2012 | PROJECT NIA | OBJECTIVES BRIEF CONCEPT 1 CONCEPT 2 CONCEPT 3

THE CREATIVE BRIEF

To bring a voice and humanize the experience of incarcerated blacks, we are injecting life and breath into their words. By creating an emotional reader experience in the form of a tangible artifact, we will give a voice to those who have been targeted by the system. This provides relatable material from real prisoners that have been silenced, marginalized, and brought to the brink of their own humanity. Our three directions provide the audience with an emotional tie towards a better understanding of the text.

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CAMP FIREBELLY 2012 | PROJECT NIA | OBJECTIVES BRIEF CONCEPT 1 CONCEPT 2 CONCEPT 3

BREAKING THE CYCLE

The Prison Industrial Complex siphons Black Americans into a system that profits from their continuous cyclical involvement. PIC impairs the ability of prisoners to reintegrate on the outside. Breaking the Cycle focuses on a cyclical visual framework that parallels this quality. Interruption of continuous and repetitive visual motifs is important in navigating the reader through narrative content.

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CAMP FIREBELLY 2012 | PROJECT NIA | OBJECTIVES BRIEF CONCEPT 1 CONCEPT 2 CONCEPT 3

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CAMP FIREBELLY 2012 | PROJECT NIA | OBJECTIVES BRIEF CONCEPT 1 CONCEPT 2 CONCEPT 3

CROSSING LINES

It is accepted by general society to extract our criminal offenders from their communities and strip them of their rights and opportunities. With every act of punishment within the United States Prison Industry Complex we black list and marginalize their growth. This crosses the lines of fair and just treatment.

Crossing Lines concentrates on constructing a visual language based on those individual violations. Provocative and aggressive imagery will relate the reader to the imprisoned voices with a sense of urgency.

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CAMP FIREBELLY 2012 | PROJECT NIA | OBJECTIVES BRIEF CONCEPT 1 CONCEPT 2 CONCEPT 3

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CAMP FIREBELLY 2012 | PROJECT NIA | OBJECTIVES BRIEF CONCEPT 1 CONCEPT 2 CONCEPT 3

CAGED THOUGHT

We look at prisoners as a product within a system rather than a person of society. Freedoms and rights of our prisoners are stripped away through violent retaliatory treatment. Silenced behind bars, their thoughts become caged within a black hole. Currently, the system is focused on controlling prisoners rather than their rehabilitation. This direction compares the format of a book to that of a prison cell. Closed, these places withhold their contents from the world. As this book is opened, their cell is opened, and their thoughts are freely shared.

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CAMP FIREBELLY 2012 | PROJECT NIA | OBJECTIVES BRIEF CONCEPT 1 CONCEPT 2 CONCEPT 3