blackboard tlc 2014 _lingnan_final
TRANSCRIPT
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Analytics to inform Continual ImprovementThe Experience of Lingnan University, Hong Kong to implement Blackboard Analytics
Terence Kwok
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Agenda
• Who are we?
• Background of Business Intelligence Project
• Implementation Schedule and Approach
• Benefit to the Institution
• Challenges encountered
• Next phase of project
• Conclusion
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Who are we?
• A Publicly-funded Liberal Arts University in Hong Kong – 2,300 student
• Characteristics– Small Class Teaching– Multi-disciplinary Programmes– Internationalization– Close to Full Residence
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Background of Business Intelligence Project
• Recommendation from Quality Assurance Council in July 2010
• No data warehouse– Most data are captured in Banner but some essential data are spread
over Excel files and paper records
• A BI solution is therefore considered essential!!
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Implementation Schedule and Approach
• Step 1 – Preparation Works– September 2010
• Set up a Task Force on Evaluation Framework • Define 5 University-wide KPIs
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Internationalization Experiential Learning Small Class
Inter-disciplinary Courses
Residential Experiences
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Implementation Schedule and Approach
• Step 2 - Acquisition of BI system – September 2010 – February 2011
• sourcing of a suitable BI solution for higher education in Hong Kong
– March 2011• benchmarking with overseas institutions on using different BI
products• Blackboard Analytics is chosen
– June 2011 – • Contract Agreement Sign-off
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Implementation Schedule and Approach
• Step 3 – Division of Labour
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BI Steering Group To develop plans & set directions; chaired by AVP(AQA)
To lead the project, define data models, coordinate with Blackboard Analytics & receive training
AVP(AA) & Registrar(Champion)
Registry/Faculty/ Support Units (functional)
ITSC (technical)
BI Working Group
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Implementation Schedule and Approach
• Step 4 – Server Installation – July 2011
• Hardware & Software Installation• Technical Training
• Step 5 – Project Planning & Management– August 2011
• User training and customization by Blackboard consultants• Data Cleansing from Banner, Business Rule Validation and GAP
Analysis• Customization based on the Internationalization KPI
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Implementation Schedule and Approach
• Step 6 – System Refinement & Deployment– Data Warehouse reconciliation– Develop Reports for Initial Deployment
• Step 7 - GO LIVE on Internationalization KPI in October 2011!! – (4 months from acquisition of the BI product)
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Implementation Approach
• Implementation starts from building localized KPIs– Presume the Blackboard Analytics baseline model is valid as Lingnan
has followed very closely to the Banner baseline in inputting student data
– Some essential reports are not covered in the baseline model– Focus on customization instead of learning the baseline model
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Benefit to the Institution
• Change on workflow – more efficient
• Use evidence to make decision – more effective
• More proactive bringing policy to deal with change
• Streamlining the collection of important information
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Example
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Number of Exchange Partners
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Competition of Exchange Places
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Competition of Exchange Spaces in Asia (2012)
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Personal Growth for Outgoing Exchange Students
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Overall Exchange-out Rate
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Residents with cGPA over 3.0 by Hostels in 2012
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Challenges Encountered
• Cultural Differences – U.S. vs Hong Kong– Not all baseline models can be used (e.g. student attrition & retention
rates)
• Implementation starts from KPI but not Baseline– Extensive customization works
• Data spread through everywhere– Ellucian Banner ERP, Excel, paper records, etc– Extensive data cleansing works
• Change of mindset – Operational Reports vs Analytics Reports
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Next Phase of Project
• Set up an Institutional Research Team to manage all the planning and analytical tasks
• Implement other KPIs (draft) to measure– Attraction to the Various Programme– Quality of the Programme– Student Engagement in the Programme– Reflection on the Programme Experience
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Conclusion
• Factors leading to the Success– Get everybody involved – from AVPs to Clerical Staff– Everyone goes for one goal – Phase I implementation goes live by
October 2011– Have the right champion & working partners leading and working for
the BI project
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Thank YouQ & A Session