If you need help defining your promotional strategy or want a deeper view of your shoppers visit themarketcreative.com

themarketc

themarketcreative

the-market-creative

...of consumers plan to take advantage of Black Friday deals

...of shoppers said Black Friday had made them less interested in the January sales

...will shop for Christmas gifts

...said this was because the offers they could get over Black Friday and Cyber Monday were generally better

...anticipate this will mean they will spend less overall in December

...said they intended to blow all of their budget on Black Friday, so would have less to spend later on

69%

28%

62%

63%

26%

35%

black friday christmas

THE IMPACT ON SPENDING IS LIKELY TO RUN INTO EARLY 2017

THE OLDER THE SHOPPER, THE LESS LIKELY THEY ARE TO PARTICIPATE IN BLACK FRIDAY

83%

47%

86%

25%

...plan to take advantage of Black Friday deals...

...plan to buy something...

...will be buying Christmas gifts.

...will be buying Christmas gifts.

18-24year olds

year olds

65+

100%

80%

60%

40%

20%

0%18-24

years old25-34

years old35-44

years old45-54

years old55-64

years old65

and over

I will buy most of my Christmas presents on Black Friday/ Cyber Monday

I will buy some of my Christmas presents on Black Friday/ Cyber Monday

I won’t be taking advantage of Black Friday/Cyber Monday deals to buy Christmas presents

WHICH OF THESE STATEMENTS DO YOU MOST AGREE WITH?