bl - business 55 - presentation

8/14/2019 BL - Business 55 - Presentation

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HistoryEarly in 1998 - Andy Bechtolsheim writes a $100,000 check - Google Inc Created

Later in 1998 - Google is in business

Search:

+ 1995 - Yahoo and AOL were leaders in web organization+ Search vs. Directory+ New solution to an old problem

MissionTo organize the world’s inormation and make it universally accessible and useul



Company Values

Focus on the User + Build loyalty+ Grow through word o mouth+ Instant gratifcation - wants to keep you on there or the shortest period o time+ PageRank - Big perspective and democratic

Striving to Improve

+ Scope - worldwide and across all platorms e.g. Windows, Mac, Mobile+ Goal is to solve problems with continuous improvements to the best

Don’t Be Evil

+ Relevancy+ Proactive maximization+ Universally available to any business size+ Trust - Build long term mutually benefcial relationships with clients



Company Values - Continued

Employee Care+ Free shuttle service to several San Francisco, East Bay, and South Bay locations+ Google Child Care Center, just fve minutes rom Google headquarters in Mountain View+ Fuel Efciency Vehicle Incentive Program+ Food+ Onsite dry cleaning, plus a coin-ree laundry room in the Mountain View ofce

Scale

+ Uniting the world one user at a time - lending a helping hand+ Maintain the largest collection o documents searchable on the web+ #3 Web Property Worldwide, with 468 million monthly unique visitors

(Source: comScore Networks, August 2006)



Google AdWords

Internet Advertising History1998 - GoTo launches PPC model. 15 to 100,000 advertisers in one year

1998 - PPC model is introduced

2001 - GoTo becomes Overture

2001 - AdWords is born. AdWords separates paid listings rom organic results

2002 - AOL signs content deal with Google, drops Overture. ‘Defning deal’ - Eric Schmidt

2006 - Major growth since 2002



AdWords



AdWords Inormation

+ 2% Click through rate. Four to fve times higher than traditional banner advertising+ Revolutionizing the advertising industry+ Reaches people who are looking or you+ Easy to setup+ Reaches 80% o the online community

+ Targeting - time, locations, web properties+ Dierent Mediums - images, videos

AdWords



AdWords



Life at GoogleOur Role

As an AdWords Coordinator, you are responsible or helping advertisers manage their onlinecampaigns. We provide creative solutions to our clients’ advertising needs. People at Google aremotivated individuals who have a passion or frst-rate customer service, advertisingcreativity, and teamwork. They are eager to take on the challenges o working in a ast-paced,constantly-changing organization. AdWords Coordinators work with a team o dedicated

individuals and are extremely proactive, organized, and responsible.

What We Like

+ Work with the astest growing company in history+ Revolutionizing the advertising industry

+ High impact - changing the world+ Encouraged to give input and improve products+ Team oriented+ Food



One of Our Snack Rooms



RESONANCE is a socially conscious clothing company producingclothing people love with messages society needs.

SWEATSHOP FREE MADE IN THE USA

PRESS:

NewsweekMTVmtvUDaily BruinEntrepreneur Magazine

Detroit News

FEATURES:

inside printtags made rom recycled materials



MLK Jr.



HOPE FLOATS



Give Back



Reduce,Reuse,Recycle



Origins



BRUTE LABS is a small collective ocused on launching projects or thegreater good.

+ catalyst to come up with new ideas+ challenges us to contribute to our community beyond our day job

+ experimental - launch many projects instead o dwelling on one big plan

1. change campaign2. projectOPEN3. the LITERACY project

4. undraising campaign to build a actory in Mexico (tentative)



projectOPEN

projectOPEN is a project that will assist homeless people in various citysites in the orm o a map with our specifc goals. Our frst target site isthe City o Santa Monica.

+ HELP HOMELESS PEOPLE LOCATE SERVICES AVAILABLE TO THEM

+ CONNECT & NETWORK ORGANIZATIONS

+ EDUCATE HOMELESS PEOPLE

+ AWARENESS



Maps &Listings



Poster



Business Card,Send & ReturnLabels,

Protective Seal& Letterhead



the LITERACY project aims to raise awareness about the importance o

literacy.

the LITERACY project

What we believe.

We believe that people of all ages should have access to the resources available

to them to improve their literacy.

What we know.

We have been involved with directly working with children on their literacy and

have seen the great and lasting impacts it potentially can have on an individual.

Looking at the statistics of literacy do not provide us for direct causation but the

correlation is strong and impossible to disregard. Illiteracy is something that we

feel we must fight against because it can lower crime rates and strengthen com-

munities.

What we can do.

As designers we are equipped with the skills and training to be able to catch

people’s attention visually. We have the ability to research a problem, make close

observations of target audience and client needs and execute them.



The government uses thirdgrade literacy rates todetermine how many new

prisons to build.



In 1998, the average readingscale score of 4th gradestudents in California was

202. This was lower than thatof students across the nation(215).



In 1998 4th graders:52% below basic, 28% basic,16% proficient, 4% advanced



Thanks for Listening!

bl - business 55 - presentation

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