Company Profile

The Changing World Of Marketing & Sales

Challenges in Sales & Marketing

External Sales & Marketing are dealing with big changes in the shift from

traditional channels to digital channels

More customer awareness due to enormous available information on internet

Customers are using social media channels to evaluate companies, brands and products

Internal Sales & Marketing have frequent conflicts and compete over

resources

Sales is notorious for claiming that leads produced by Marketing are useless

Marketing is notorious for not understanding the individual customer

In 80% of the cases, Marketing and Sales work against each other

Challenges in Sales & Marketing

Traditional Sales & Marketing

Common workflow in Marketing and Sales: Marketing moves Leads

to Sales without qualification

80% of Sales Calls show that Leads are not sales ready

As a consequence collaboration between Marketing and Sales fails

This situation applies to 80-90% of B2B companies

Modern Sales & Marketing

Common workflow in Marketing and Sales: Leads are in control of

what information they receive and how

Leads have more access to information through Internet

Leads need to be nurtured

Use Online Marketing methods: SEO, Pay per click, Blogging, Buzz Marketing and Analytics

About Bizzmaxx

Bizzmaxx

Bizzmaxx

Marketing Service Provider located in Rotterdam, NL and specialized in Digital Marketing, Lead Generation, Marketing Automation and Marketing & Sales Alignment

History: Started 2012 Q1 in generic Business Intelligence staffing – business model not rewarding – changed to current model 2012 Q3

Expertise: Focused around Sales Funnel Improvement such as Marketers, IT experts and Management Consultants. Resources are freelance professionals for consulting, implementation and execution

Offerings: Digital Marketing, Lead Generation, Marketing Automation and Marketing & Sales Alignment

Delivery model both in the Cloud and On-Premise

Business Partner IBM: Marketing Center and SPSS

Core Offerings

Core Offerings

Digital Marketing – Focus on broaden your Online Exposure and support Top-line Growth

Lead Generation – Focus on Lead Conversion through Content Marketing and Viral Marketing

Marketing Automation – Combination of Real-time Marketing (Focus on Productivity: more Leads, more Prospects and more new Customers) and Business Analytics (Focus on Customer Insight based on Data and Statistics)

Marketing & Sales Alignment – Focus on Integration: Marketing and Sales Goals, Execution and Results

Find Experts – Provide Expertise in the Areas of Marketing , Information Technology and Management Consultants

Target Audience

Target Audience

C-Level Managers Business Development

Marketing

Sales

Services

Market Segments E-Commerce and Retail

Finance

Telecom

Multinationals with the European headquarters in the Benelux

Company Size E-Commerce, Retail and Telecom between # 100 and # 2,000 FTE

Finance and Multinationals bigger than # 2,000 FTE

Positioning Statement

Positioning Statement

For Marketing & Sales Managers in large and midsized companies in e-Commerce, Finance, Retail, Telecom and Multinationals with European HQ in the Benelux

Who need to improve Online Exposure , Visitor-to-Client Conversion, Customer Insight and Marketing & Sales Cooperation

Bizzmaxx’s Digital Marketing, Marketing Automation and Marketing & Sales Alignment Capabilities

Are Marketing & Sales Improvement services

That Provide better Leads and Customers, Synchronization with your Business Strategy and Access to Multiple Online Communities.

Unlike other Service Providers

Bizzmaxx focuses entirely on improving your Marketing & Sales Funnel and the Results that come with it

Unique Value Proposition

Unique Value Proposition

Compelling reason to buy Bizzmaxx focuses entirely on improving your

Marketing & Sales Funnel Bizzmaxx combines Innovative Technology with Skills

in Marketing, IT and Management Consulting Bizzmaxx focuses on tangible and intangible results

for Clients

Tangible Results Productivity: Cost reduction in Marketing and IT staff

can add up to 30% per year Insight: You will focus on the right customer at the

right time in less than six months

Non-tangible Results Aligned Marketing & Sales will run like a commercial

powerhouse Time-to-Market is NOW, Digital Marketing, Lead

Generation and Marketing Automation are very important components for your competitive strength

How Can Bizzmaxx Help You?

Digital Marketing

Digital Marketing

Main Challenge – You lack Online Exposure and are therefore missing out on Leads and New Clients

Solution: Our Six-step Digital Marketing Plan Current Situation – where are you right now? Goals – what do you want to achieve? Strategy – how do you get there? Tactics – how exactly do you get there? Actions – who does what and when? Metrics – how do you monitor performance?

We focus on results Our baseline is meeting your goals If we exceed your goals, we like to share a

percentage of your profits If we do not reach your goals, part of your

investment will be reimbursed

Lead Generation

Lead Generation

Main Challenge – Your Conversion Rate is low and you don’t generate sufficient Sales Leads

Solution: Content Marketing Partner is Content Provider (E-Book Publisher) Provides #100 to #300 E-Books depending on your

company size Goal: Converting your website visitors to sales leads Result: Conversion Rate moves from 1-2% to 3-5%

Solution: Viral Marketing Partner is Media Technology and Service Provider Provides Buzz and Awareness Management Use Cases: Event Marketing, Product Launch, Talent

Acquisition, Sales Campaign Goal: Increase Mentions and Expand Your Reach Result: High Impact Social Media Engagenment

Marketing Automation

Marketing Automation

Real-time Marketing and Business Analytics IBM Marketing Center - Cloud-based, all-in-

one solution combining customer analytics with real-time marketing

Customer Analytics & Real-time Marketing – Combines web/digital/mobile analytics with real-time marketing execution

Visitor Data Tracking – Draws on all the digital analytics data that visitors provide

Personalized Marketing – Incorporates analytical insight directly into easy-to-use targeting features

Marketing & Analytics – Can provide excellent marketing and analytics capabilities now and in the future

IBM Marketing Center – Who does what?

IBM Marketing Center

IBM Marketing Center

Cloud-based, all-in-one solution combining customer analytics with real-time marketing

IBM® Marketing Center is a new software as a service (SaaS) module in IBM’s Enterprise Marketing Management (EMM) suite. It expands IBM EMM’s Digital Marketing Optimization solution with additional marketing execution capabilities, combining digital marketing analytics, A/B testing, email marketing, site personalization, and more, in one intuitive real-time marketing application. IBM Marketing Center primarily uses digital analytics data as input, while enabling clients to import offline customer and sales data as needed. The product is available since September 2012.

IBM Marketing Center

Combines web/digital/mobile analytics data with real-time marketing execution. Features include A/B testing, email marketing, site personalization, and more, all in one intuitive real-time marketing application

Draws on all the digital analytics data that visitors provide. Uses data derived from visitors’ online experiences while enabling clients to import additional offline data as needed

Incorporates the analytical insight directly into easy-to-use targeting features. Allows for a personalized approach for marketing communications tailored to individuals

Can provide excellent marketing and analytics capabilities now and in the future. Customers who start with this module on a standalone basis can later expand their solution

IBM Marketing Center - Customer Analytics & Real-time Marketing

IBM Marketing Center - Visitor Data Tracking

IBM Marketing Center - Personalized Marketing

IBM Marketing Center - Marketing & Analytics

Marketing & Sales Alignment

Marketing & Sales Alignment

Main Challenge – The communication gap between Sales and Marketing – with each team working in a silo

Solution: Our Eight-step Marketing & Sales Alignment Involve Sales from the start of each campaign Make sure that Sales and Marketing speak a common language Create a single set of goals for both teams Make sure that Marketing understands how Sales is rewarded Attend each other’s meetings Give Marketing access to sales tools Make sure your reporting structures collaboration Look after the relationship

We focus on results Our baseline is meeting your goals If we exceed your goals, we like to share a percentage of your profits If we do not reach your goals, part of your investment will be

reimbursed

Find Experts

Find Experts

Main Challenge – Each Time your Client wants you to deliver certain Expertise, you can’t deliver

Solution: Our Knowledge Base Focus on Disciplines such as Marketing & Sales,

Information Technology and Management Consulting Pan-European Network Both Freelancers and Permanent Job Seekers Goal: Connecting Clients with Subject Matter Experts Clients are Recruitment Agencies, Interim

Management Agencies and End-Users Three Packages

Bronze: # 50 downloads/month, € 750/month Silver: # 125 downloads/month, € 1,500/month Gold: # 350 downloads/month, € 3,000/month

Where Can You Reach Bizzmaxx?

errol.vanengelen@bizzmaxx.nl bizzmaxx.com linked.com/company/bizzmaxx twitter.com/bizzmaxx_eu youtube.com/user/BizzmaxxTV +31 10 413 44 34 +31 6 15 890 800

Company Profile