bizpod business plan workshop

8/17/2019 BizPod Business Plan Workshop

http://slidepdf.com/reader/full/bizpod-business-plan-workshop 1/59

BIZPODBIZPOD

Business Plan Writing WorkshopBusiness Plan Writing Workshop



IntroductionIntroduction

What is BizPod?What is BizPod?

Our missionOur mission



AgendaAgenda

Welcome and IntroductionsWelcome and Introductions

Ice BreakerIce Breaker

Business Plan OutlineBusiness Plan OutlineWriting WorkshopWriting Workshop

Lunch BreakLunch Break

Writing WorkshopWriting WorkshopQuestions and AppointmentsQuestions and Appointments



Business PlanBusiness Plan

What?What?– RoadmapRoadmap

– Sel!checking toolSel!checking tool

– "unding tool"unding tool

– Operating guideOperating guideWhy?Why?– #$%%%$%%# &uestions#$%%%$%%# &uestions

– Ininite num'er oIninite num'er opossi'ilitiespossi'ilities

– (istractions galore(istractions galoreHow Long?How Long?– )!* pages or the)!* pages or the

narrati+e$ plus inancials,narrati+e$ plus inancials,appendicesappendices



General RulesGeneral Rules

-ake it an interesting read.-ake it an interesting read.

– Bullet pointsBullet points

– Balance creati+it/ 0hile still getting /our pointBalance creati+it/ 0hile still getting /our point

acrossacross– 1se short 2#!3 sentence4 paragraphs1se short 2#!3 sentence4 paragraphs

– Be careul 0ith using industr/ 5argonBe careul 0ith using industr/ 5argon

Write 0ith o'5ecti+it/Write 0ith o'5ecti+it/

– 6onsider using the third!person6onsider using the third!person

"ocus more on initial uture 2#!7 /ears4$"ocus more on initial uture 2#!7 /ears4$

less on later /earsless on later /ears



Outline of a Business PlanOutline of a Business Plan

6o+er Sheet6o+er Sheet

89ecuti+e Summar/89ecuti+e Summar/

:a'le o 6ontents:a'le o 6ontents#4#4 Statement o PurposeStatement o Purpose

7474 6ompan/ ;istor/6ompan/ ;istor/

3434 Business (escriptionBusiness (escription<4<4 Products and Ser+icesProducts and Ser+ices



Outline of a Business PlanOutline of a Business Plan

=4=4 -arket Anal/sis 2SWO:4-arket Anal/sis 2SWO:4

a>a> 6ustomers6ustomers

'>'> 6ompetition6ompetition

c>c> -arketing Strateg/-arketing Strateg/

)4)4 -anagement-anagement

44 OperationsOperations@4@4 "inancial Plan"inancial Plan

*4*4 AppendicesAppendices



Cover SheetCover SheetIdentit/ inormationIdentit/ inormation– :he 0ords Business Plan :he 0ords Business Plan

– Cour name and 'usiness nameCour name and 'usiness name

– 6ompan/ logo6ompan/ logo– AddressAddress

– :elephone num'er:elephone num'er

– "a9 Dum'er"a9 Dum'er

– 8mail Address8mail Address– We' Address 21RL4We' Address 21RL4

Su'mission dateSu'mission date

Looks +s> contentLooks +s> content



Executive Suar!Executive Suar!

-ost important part o the plan-ost important part o the plan

3%!second test3%!second test

6oncise e9planation6oncise e9planation– Eenture o'5ecti+esEenture o'5ecti+es

– -arket prospects-arket prospects

– "inancial orecasts"inancial orecasts– Sources and usesSources and uses

WRI::8D LAS:WRI::8D LAS:



"a#le of Contents"a#le of Contents

Include page num'ersInclude page num'ers

List o headingsList o headings

– -a5or-a5or– Su'sectionsSu'sections



Stateent of PurposeStateent of Purpose:he 'usiness planFs o'5ecti+esG inancing or:he 'usiness planFs o'5ecti+esG inancing oroperating guideoperating guide

"inancing"inancing– ;o0 much mone/ is needed?;o0 much mone/ is needed?– What 0ill the mone/ 'e used or?What 0ill the mone/ 'e used or?

– ;o0 0ill the unds 'eneit the 'usiness?;o0 0ill the unds 'eneit the 'usiness?– Wh/ does this loan or in+estment make 'usiness sense?Wh/ does this loan or in+estment make 'usiness sense?– ;o0 0ill the unds 'e repaid?;o0 0ill the unds 'e repaid?

Operating guideOperating guide– Who 0ill use it?Who 0ill use it?

– Will it la/out strateg/ plans?Will it la/out strateg/ plans?– ;o0 0ill it 'e updated?;o0 0ill it 'e updated?

Becoming sel!suicientBecoming sel!suicient



Saple$ Stateent of PurposeSaple$ Stateent of Purpose

:his 'usiness plan is 0ritten to secure inancing:his 'usiness plan is 0ritten to secure inancingin the amount o R-7<$%%%$ 0hich 0ill co+er thein the amount o R-7<$%%%$ 0hich 0ill co+er theollo0ing costsGollo0ing costsG

H R-#%$%%% in e&uipmentR-#%$%%% in e&uipmentH #<$%%% in operating capital#<$%%% in operating capital

:he loan 0ill supplement the o0nerFs e&uit/:he loan 0ill supplement the o0nerFs e&uit/in+estment o R-7%$%%%$ and 0ill 'e repaidin+estment o R-7%$%%%$ and 0ill 'e repaid'eginning the month ater dis'ursement according to'eginning the month ater dis'ursement according tolender terms> "unds 0ill pla/ a crucial role inlender terms> "unds 0ill pla/ a crucial role in

sustaining the 'usiness as the client 'ase gro0s$ andsustaining the 'usiness as the client 'ase gro0s$ and0ill allo0 the 'usiness to 'ecome sel!suicient '/0ill allo0 the 'usiness to 'ecome sel!suicient '/the 'eginning o /ear t0o>the 'eginning o /ear t0o>



Copan! %istor!Copan! %istor!-ission Statement-ission StatementBasic product descriptionBasic product description

Dames o principals and 'rie 'ackground on eachDames o principals and 'rie 'ackground on each

LegalitiesG 'usiness t/peLegalitiesG 'usiness t/pe

6ompan/ location6ompan/ location

Dum'er o emplo/eesDum'er o emplo/ees6ustomer highlights6ustomer highlights

Cour niche and uni&ue &ualitiesCour niche and uni&ue &ualities

Strategic alliancesStrategic alliances

A0ards and meritsA0ards and merits

6ompan/ milestones 2'usiness ormation$ opening date$ hiring6ompan/ milestones 2'usiness ormation$ opening date$ hiringemplo/ees$ re+enue le+els, gro0th4emplo/ees$ re+enue le+els, gro0th4

#!3 /ear plan – uture milestones to reach 2sales goals$ hiring#!3 /ear plan – uture milestones to reach 2sales goals$ hiringemplo/ees4emplo/ees4



Saple$ Copan! %istor! &' of ()Saple$ Copan! %istor! &' of ()

AB6 6hild 6are stri+es to 'ecome the most!0ellAB6 6hild 6are stri+es to 'ecome the most!0ellkno0n and reputa'le ser+ice pro+ider in the CJkno0n and reputa'le ser+ice pro+ider in the CJarea$ 0ith a targeted ocus on saet/$ enrichment$area$ 0ith a targeted ocus on saet/$ enrichment$and comort> :he 6ompan/ 0as ounded 'ased on aand comort> :he 6ompan/ 0as ounded 'ased on a

gro0ing trendG &ualit/ child care is a ke/ issue orgro0ing trendG &ualit/ child care is a ke/ issue or0orking parents$ and has no0 'ecome a top priorit/0orking parents$ and has no0 'ecome a top priorit/or people in the cit/>or people in the cit/>

:he 'usiness is o0ned and operated '/ its co!:he 'usiness is o0ned and operated '/ its co!ounders$ 6her/l and Sarah> 8ach has had e9tensi+eounders$ 6her/l and Sarah> 8ach has had e9tensi+e

e9perience 0orking 0ith children prior to openinge9perience 0orking 0ith children prior to openingAB6$ in 'oth a teaching and managing capacit/>AB6$ in 'oth a teaching and managing capacit/>Since opening in -arch o $ AB6 Building BlocksSince opening in -arch o $ AB6 Building Blocks6hild 6are has reached the ollo0ing milestonesG6hild 6are has reached the ollo0ing milestonesG



Saple$ Copan! %istor! &( of ()Saple$ Copan! %istor! &( of ()

H Incorporated as a Sdn> Bhd 6ompan/ and 'ecame licensedIncorporated as a Sdn> Bhd 6ompan/ and 'ecame licensedin -arch$ in -arch$

H Reno+ated o0ned residence o principal to operate$ atReno+ated o0ned residence o principal to operate$ atBandar Sun0a/ in -arch Bandar Sun0a/ in -arch

H 8nlisted irst ) ull!time clients in April 8nlisted irst ) ull!time clients in April

H Reached monthl/ 'reak e+en 0ith @ ull!time clients inReached monthl/ 'reak e+en 0ith @ ull!time clients inKune Kune

H ;ired ull!time sta teacher Kune ;ired ull!time sta teacher Kune

H R-=%$%%% in re+enue '/ Septem'er R-=%$%%% in re+enue '/ Septem'er

AB6 plans to reach its capacit/ o #7 children '/ the end oAB6 plans to reach its capacit/ o #7 children '/ the end o(ecem'er $ 0here pro5ected monthl/ income 0ill 'e(ecem'er $ 0here pro5ected monthl/ income 0ill 'eR-#%$%%%> B/ Kune o the ollo0ing /ear$ the AB6 0ill look toR-#%$%%%> B/ Kune o the ollo0ing /ear$ the AB6 0ill look toe9pand to a center!'ased da/ care$ 0ith a capacit/ o up to )%e9pand to a center!'ased da/ care$ 0ith a capacit/ o up to )%children> 89isting clients and 0aiting list 0ill 'e transerred andchildren> 89isting clients and 0aiting list 0ill 'e transerred andhoused in ne0 acilit/> Please see appendi9 or pro5ections andhoused in ne0 acilit/> Please see appendi9 or pro5ections andgro0th chart>gro0th chart>



Business DescriptionBusiness Description

-ission statement-ission statement

LegalitiesG 'usiness t/peLegalitiesG 'usiness t/pe

Basic product or ser+ice descriptionBasic product or ser+ice description

De0$ takeo+er$ e9pansion$ ranchiseDe0$ takeo+er$ e9pansion$ ranchiseeneral strateg/ planeneral strateg/ plan– List o planned milestones 2'usiness ormation$List o planned milestones 2'usiness ormation$

opening date$ hiring emplo/ees$ reaching certainopening date$ hiring emplo/ees$ reaching certainre+enue goals4re+enue goals4

Planned strategic alliancesPlanned strategic alliances

Work alread/ doneWork alread/ done

Experience in the businessExperience in the business



Saple$ Business Description &' of *)Saple$ Business Description &' of *)

Ka+aDet 0ill pro+ide customers 0ith a uni&ue and inno+ati+eKa+aDet 0ill pro+ide customers 0ith a uni&ue and inno+ati+een+ironment or en5o/ing great coee$ specialt/ 'e+erages$en+ironment or en5o/ing great coee$ specialt/ 'e+erages$and 'aker/ items> Ka+aDet$ soon to 'e located in do0nto0nand 'aker/ items> Ka+aDet$ soon to 'e located in do0nto0n8ugene on #%th and Oak$ 0ill oer the communit/ eas/ and8ugene on #%th and Oak$ 0ill oer the communit/ eas/ andaorda'le access to the Internet> Ka+aDet 0ill pro+ide ullaorda'le access to the Internet> Ka+aDet 0ill pro+ide ullaccess to email$ WWW$ ":P$ 1senet and other Internetaccess to email$ WWW$ ":P$ 1senet and other Internet

applications such as :elnet and opher>applications such as :elnet and opher>Ka+aDet 0ill appeal to indi+iduals o all ages and 'ackgrounds>Ka+aDet 0ill appeal to indi+iduals o all ages and 'ackgrounds>:he instructional Internet classes$ and the helpul sta that:he instructional Internet classes$ and the helpul sta thatKa+aDet pro+ides$ 0ill appeal to the audience that does notKa+aDet pro+ides$ 0ill appeal to the audience that does notassociate themsel+es 0ith the computer age> :his educationalassociate themsel+es 0ith the computer age> :his educationalaspect 0ill attract /ounger and elderl/ mem'ers o theaspect 0ill attract /ounger and elderl/ mem'ers o the

communit/ 0ho are rapidl/ gaining interest in the uni&uecommunit/ 0ho are rapidl/ gaining interest in the uni&ueresources that online communications ha+e to oer> :heresources that online communications ha+e to oer> :hedo0nto0n location 0ill pro+ide 'usiness people 0ithdo0nto0n location 0ill pro+ide 'usiness people 0ithcon+enient access to their morning coee and online needs>con+enient access to their morning coee and online needs>



Saple$ Business Description &( of *)Saple$ Business Description &( of *)

Ka+aDet is a pri+atel/ held Oregon Limited Lia'ilit/Ka+aDet is a pri+atel/ held Oregon Limited Lia'ilit/6orporation> 6ale Bruckner$ the ounder o Ka+aDet$ is6orporation> 6ale Bruckner$ the ounder o Ka+aDet$ isthe ma5orit/ o0ner> Luke Walsh$ (oug Wilson$ and Kohnthe ma5orit/ o0ner> Luke Walsh$ (oug Wilson$ and Kohn1nder0ood$ all hold minorit/ stock positions as pri+ate1nder0ood$ all hold minorit/ stock positions as pri+atein+estors>in+estors>

Ka+aDetMs start!up costs 0ill co+er coee makingKa+aDetMs start!up costs 0ill co+er coee makinge&uipment$ site reno+ation and modiication$ capital toe&uipment$ site reno+ation and modiication$ capital toco+er losses in the irst /ear$ and the communicationsco+er losses in the irst /ear$ and the communicationse&uipment necessar/ to get its customers online>e&uipment necessar/ to get its customers online>

:he communications e&uipment necessar/ to:he communications e&uipment necessar/ topro+ide Ka+aDetMs customers 0ith a high!speedpro+ide Ka+aDetMs customers 0ith a high!speedconnection to the Internet and the ser+ices it has toconnection to the Internet and the ser+ices it has tooer make up a large portion o the start!up costs>oer make up a large portion o the start!up costs>:hese costs 0ill include the computer terminals and all:hese costs 0ill include the computer terminals and allcosts associated 0ith their set!up> 6osts 0ill also 'ecosts associated 0ith their set!up> 6osts 0ill also 'edesignated or the purchase o t0o laser printers and adesignated or the purchase o t0o laser printers and a

scanner>scanner>



In addition$ costs 0ill 'e allocated or the purchase oIn addition$ costs 0ill 'e allocated or the purchase ocoee making e&uipment> One espresso machine$ ancoee making e&uipment> One espresso machine$ anautomatic coee grinder$ and minor additionalautomatic coee grinder$ and minor additionale&uipment 0ill 'e purchased rom Allann Brothers>e&uipment 0ill 'e purchased rom Allann Brothers>

:he site at #%th and Oak 0ill re&uire unds or:he site at #%th and Oak 0ill re&uire unds orreno+ation and modiication> A single estimated igurereno+ation and modiication> A single estimated igure0ill 'e allocated or this purpose> :he0ill 'e allocated or this purpose> :hereno+ation,modiication cost estimate 0ill include thereno+ation,modiication cost estimate 0ill include thecosts associated 0ith preparing the site or openingcosts associated 0ith preparing the site or opening

'usiness>'usiness>Please reer to the attached appendi9 or strategicPlease reer to the attached appendi9 or strategicgoals and measures during the irst 7< months>goals and measures during the irst 7< months>

Saple$ Business Description &* of *)Saple$ Business Description &* of *)



Products and ServicesProducts and Services

(etailed description o products or(etailed description o products or

ser+icesser+ices

Indicate stage o de+elopmentG in!Indicate stage o de+elopmentG in!

process$ protot/pes$ samplesprocess$ protot/pes$ samples

Patents or trademarks$ legalPatents or trademarks$ legal

contracts$ licensing agreements$contracts$ licensing agreements$

regulations$ certiicationsregulations$ certiications

:he Brochure Section :he Brochure Section



Saple$ Products and Services &' of *)Saple$ Products and Services &' of *)

At AB6 Building Blocks 6hild 6are$ 0e continuall/At AB6 Building Blocks 6hild 6are$ 0e continuall/0ork to pro+ide the most 0ell!'alanced da/ care0ork to pro+ide the most 0ell!'alanced da/ careschedule possi'le or the children> 8+er/ da/ is a mi9schedule possi'le or the children> 8+er/ da/ is a mi9o lesson time and ree pla/ 0ith a 0eekl/ theme$o lesson time and ree pla/ 0ith a 0eekl/ theme$generall/ a num'er or letter> -ost children arri+egenerall/ a num'er or letter> -ost children arri+e'et0een G3% and *G3%am> :he earl/ arri+als eat'et0een G3% and *G3%am> :he earl/ arri+als eat'reakast at the acilit/ and then engage in ree pla/'reakast at the acilit/ and then engage in ree pla/as the other children arri+e and 5oin them> At *G3%$ allas the other children arri+e and 5oin them> At *G3%$ allo the children sit do0n or a snack> All ood ser+edo the children sit do0n or a snack> All ood ser+edmeets the guidelines set orth '/ the go+ernment>meets the guidelines set orth '/ the go+ernment>

Ater snack$ there is a lesson> 8ach da/$ the programAter snack$ there is a lesson> 8ach da/$ the program'egins 0ith the pledge o allegiance and then mo+es'egins 0ith the pledge o allegiance and then mo+esto acti+ities related to the calendar>to acti+ities related to the calendar>



Saple$ Products and Services &( of *)Saple$ Products and Services &( of *)

:he program includes discussion o the months o:he program includes discussion o the months othe /ear$ da/s o the 0eek$ seasons$ holida/s$ and thethe /ear$ da/s o the 0eek$ seasons$ holida/s$ and the0eather> (uring the lesson$ t0o!to!our 0orksheets0eather> (uring the lesson$ t0o!to!our 0orksheets2made up in ad+ance4 on the topic o the 0eek are used>2made up in ad+ance4 on the topic o the 0eek are used>

:he sheets include tracing o the letter or num'er:he sheets include tracing o the letter or num'er

the children are learning$ coloring pictures o the relatedthe children are learning$ coloring pictures o the relatedo'5ects$ matching games$ etc> At least once each 0eek$o'5ects$ matching games$ etc> At least once each 0eek$the children use paints$ glue$ and scissors to complete athe children use paints$ glue$ and scissors to complete apro5ect or crat pertaining to the scheduled theme>pro5ect or crat pertaining to the scheduled theme>

Ater lessons$ the children read a 'ook$ or areAter lessons$ the children read a 'ook$ or aretaught a ne0 song> :his is ollo0ed '/ ree pla/ prior totaught a ne0 song> :his is ollo0ed '/ ree pla/ prior tolunch> It is a goal o the center to 'ring the childrenlunch> It is a goal o the center to 'ring the childrenoutdoors$ 0eather permitting$ each da/> At noon$ lunchoutdoors$ 0eather permitting$ each da/> At noon$ lunchis ser+ed$ and is generall/ a hot meal$ consisting o ais ser+ed$ and is generall/ a hot meal$ consisting o ameat$ +egeta'le$ ruit$ and grain 2such as pasta$ rice$ ormeat$ +egeta'le$ ruit$ and grain 2such as pasta$ rice$ or'read4>'read4>



Ater lunch$ the morning program is repeated andAter lunch$ the morning program is repeated ande9panded> :his is ollo0ed '/ aternoon snack ate9panded> :his is ollo0ed '/ aternoon snack at7G3%pm> Since parents 'egin pickups at 3G3%pm$7G3%pm> Since parents 'egin pickups at 3G3%pm$the children are allo0ed ree pla/ 0iththe children are allo0ed ree pla/ 0ithde+elopmental to/s such as puzzles$ 'locks$ andde+elopmental to/s such as puzzles$ 'locks$ and

Legos$ all o 0hich are kept 0ithin their reach>Legos$ all o 0hich are kept 0ithin their reach>(iapers are changed as needed throughout the da/(iapers are changed as needed throughout the da/and records are kept o the changes> :he /oungerand records are kept o the changes> :he /oungerchildren are put do0n to nap either in porta!cri'schildren are put do0n to nap either in porta!cri'sor on mats during the morning or aternoon hoursor on mats during the morning or aternoon hours

as dictated '/ their indi+idual schedules and theas dictated '/ their indi+idual schedules and theparentFs 0ishes> ;ands!on computer training isparentFs 0ishes> ;ands!on computer training isplanned once the center mo+es to its ne0 locationplanned once the center mo+es to its ne0 locationand space permits a computer center>and space permits a computer center>

Saple Products and Services &* of *)Saple Products and Services &* of *)



+arket Anal!sis+arket Anal!sis

Industr/ anal/sisIndustr/ anal/sis

6ustomersG indi+idual$ 'usiness6ustomersG indi+idual$ 'usiness

6ompetition6ompetition-arketing Strateg/-arketing Strateg/

Cite Sources!Cite Sources!



+arket Anal!sis$ Industr! Anal!sis+arket Anal!sis$ Industr! Anal!sis

-arket 'ackground-arket 'ackground

Industr/!0ide inormation$ trendsIndustr/!0ide inormation$ trends

Local industr/ inormation$ trendsLocal industr/ inormation$ trends-arket capture and e9pectations-arket capture and e9pectations

Social$ economic$ legal$ technologicalSocial$ economic$ legal$ technological

issuesissues



+arket Anal!sis$ Custoers+arket Anal!sis$ Custoers

6ustomer deinition$ consistenc/6ustomer deinition$ consistenc/

Indi+idual customer demographicsIndi+idual customer demographics

– Location$ age$ gender$ occupationLocation$ age$ gender$ occupation

– 8thnic group$ liest/le$ education$ income8thnic group$ liest/le$ education$ income

Business customer demographicsBusiness customer demographics

– Sector$ location$ structureSector$ location$ structure

– Sales le+el$ distri'ution classiication$Sales le+el$ distri'ution classiication$

num'er o emplo/eesnum'er o emplo/ees



Saple$ +arket Anal!sisSaple$ +arket Anal!sis:he child care industr/ is an e+er e9panding segment o toda/Fs:he child care industr/ is an e+er e9panding segment o toda/Fs'usiness 0orld necessitated '/ the increase in amilies 0ho ha+e'usiness 0orld necessitated '/ the increase in amilies 0ho ha+et0o 0orking parents> In An/to0n and the surrounding areas$ theset0o 0orking parents> In An/to0n and the surrounding areas$ theseindi+iduals are predominantl/ 'et0een the ages o 3% and <=indi+iduals are predominantl/ 'et0een the ages o 3% and <=/ears old 0ith a median age o 3)>)> :he ma5orit/ ha+e completed/ears old 0ith a median age o 3)>)> :he ma5orit/ ha+e completedhigh school and man/ ha+e +ar/ing degrees o college education>high school and man/ ha+e +ar/ing degrees o college education>While the dual incomes 2most amilies earn 'et0een R-)=$%%%While the dual incomes 2most amilies earn 'et0een R-)=$%%%

and R-#%%$%%%4 pro+ide some disposa'le income$ appro9imatel/and R-#%%$%%%4 pro+ide some disposa'le income$ appro9imatel/)=N ha+e at least t0o children under the age o si9teen> :hese)=N ha+e at least t0o children under the age o si9teen> :hesepeople are 0ealth/ enough to 'e a'le to aord da/ care$ 'utpeople are 0ealth/ enough to 'e a'le to aord da/ care$ 'utunlikel/ to ha+e li+e!in help>unlikel/ to ha+e li+e!in help>

(emographic research conducted unco+ered the ollo0ingG(emographic research conducted unco+ered the ollo0ingGH the population o children under the age o si9 /ears old isthe population o children under the age o si9 /ears old is

=$3% 0ithin the surrounding three!mile radius=$3% 0ithin the surrounding three!mile radiusH parents o these children seek &ualit/ da/care 0ith e9tendedparents o these children seek &ualit/ da/care 0ith e9tended

hours to accommodate long 0ork da/s and scheduleshours to accommodate long 0ork da/s and schedules

AB6 Building Blocks 0ill ser+e children under si9 /ears old$ andAB6 Building Blocks 0ill ser+e children under si9 /ears old$ andopen at G%%am and remain open until G%%pm> Parents canopen at G%%am and remain open until G%%pm> Parents cancon+enientl/ drop their children o on their 0a/ to 0ork and pickcon+enientl/ drop their children o on their 0a/ to 0ork and pickthem up on their 0a/ home>them up on their 0a/ home>



CopetitionCopetition

Rule o :hree or 6ompetiti+e Stud/Rule o :hree or 6ompetiti+e Stud/

– Wh/ /our compan/ is superiorWh/ /our compan/ is superior

– :rends in competiti+e companies:rends in competiti+e companies

– Similar and dissimilarSimilar and dissimilar– SWO: 2strengths$ 0eaknesses$ opportunities$SWO: 2strengths$ 0eaknesses$ opportunities$

threats4threats4

– Lessons learnedLessons learned

– Ad+ertisingAd+ertising

– 8/e on the uture8/e on the uture

Competitive grid and explanationCompetitive grid and explanation



Saple$ Copetition &' of ()Saple$ Copetition &' of ()

:he main competitors in the retail coee segment are:he main competitors in the retail coee segment are6ae Paradisio$ "ull 6it/$ 6oee 6orner and Allann Bros>6ae Paradisio$ "ull 6it/$ 6oee 6orner and Allann Bros>:hese 'usinesses are located in or near the do0nto0n:hese 'usinesses are located in or near the do0nto0narea$ and target a similar segment to Ka+aDetMs 2i>e>area$ and target a similar segment to Ka+aDetMs 2i>e>educated$ up0ardl/!mo'ile students and 'usinesseducated$ up0ardl/!mo'ile students and 'usiness

people4>people4>6ompetition rom online ser+ice pro+iders comes rom6ompetition rom online ser+ice pro+iders comes romlocall/!o0ned 'usinesses as 0ell as national irms>locall/!o0ned 'usinesses as 0ell as national irms>:here are appro9imatel/ eight$ local$ online ser+ice:here are appro9imatel/ eight$ local$ online ser+icepro+iders in 8ugene> :his num'er is e9pected to gro0pro+iders in 8ugene> :his num'er is e9pected to gro00ith the increasing demand or Internet access> Larger$0ith the increasing demand or Internet access> Larger$

online ser+ice pro+iders$ such as AOL and 6ompuSer+eonline ser+ice pro+iders$ such as AOL and 6ompuSer+eare also a competiti+e threat to Ka+aDet> (ue to theare also a competiti+e threat to Ka+aDet> (ue to thenature o the Internet$ there are no geographicalnature o the Internet$ there are no geographical'oundaries restricting competition>'oundaries restricting competition>



(ue to intense competition$ cae o0ners must look(ue to intense competition$ cae o0ners must lookor 0a/s to dierentiate their place o 'usinessor 0a/s to dierentiate their place o 'usinessrom others in order to achie+e and maintain arom others in order to achie+e and maintain acompetiti+e ad+antage> :he ounder o Ka+aDetcompetiti+e ad+antage> :he ounder o Ka+aDetrealizes the need or dierentiation and strongl/realizes the need or dierentiation and strongl/

'elie+es that com'ining a cae 0ith complete'elie+es that com'ining a cae 0ith completeInternet ser+ice is the ke/ to success> :he act thatInternet ser+ice is the ke/ to success> :he act thatno c/'er!caes are esta'lished in 8ugene$ presentsno c/'er!caes are esta'lished in 8ugene$ presentsKa+aDet 0ith a chance to enter the 0indo0 oKa+aDet 0ith a chance to enter the 0indo0 oopportunit/ and enter into a proita'le niche in theopportunit/ and enter into a proita'le niche in themarket>market>

Ka+aDet 0ill 'e the irst Internet cae in 8ugene>Ka+aDet 0ill 'e the irst Internet cae in 8ugene>Ka+aDet 0ill dierentiate itsel rom the strictl/!Ka+aDet 0ill dierentiate itsel rom the strictl/!coee caes in 8ugene '/ pro+iding its customerscoee caes in 8ugene '/ pro+iding its customers0ith Internet and computing ser+ices>0ith Internet and computing ser+ices>

Saple$ Copetition &( of ()Saple$ Copetition &( of ()



Copetitive ,ridCopetitive ,ridCompetitorCompetitor Bobo Salon andBobo Salon and

StylingStyling

ohnnyohnny--s Hairs Hair BES C"SBES C"S

OeringsOerings -en-en’’s,0omenMss,0omenMs

cut,st/les,color permscut,st/les,color perms-en-en’’s cuts onl/s cuts onl/ -en-en’’s, 0omens, 0omen’’ss

cut, st/le, color,cut, st/le, color,

permsperms

Ser+ice PricesSer+ice Prices Starts at 3@Starts at 3@ Starts at =%Starts at =% Starts at 3%Starts at 3%

Retail PricesRetail Prices #%%N markup#%%N markup #%%N markup#%%N markup =N markup=N markup

LocationLocation ;igh traic$ highl/;igh traic$ highl/

+isi'le+isi'le-oderate traic$-oderate traic$

highl/ +isi'lehighl/ +isi'le;igh traic$;igh traic$

not +isi'lenot +isi'le

89pertise89pertise 7%/ears$ up!to!date7%/ears$ up!to!date

trendstrends#= /ears$#= /ears$

/oung hairst/lists/oung hairst/lists#3 /ears$ up!to!#3 /ears$ up!to!

date trendsdate trends

Ser+iceSer+ice Set hours$ littleSet hours$ littleschedule le9i'ilit/schedule le9i'ilit/ -anager ne+er-anager ne+ertherethere 6ustom hours to6ustom hours tosuit clients needssuit clients needs

:urno+er:urno+er Lo0Lo0 ;igh;igh Sole st/listSole st/list

6apacit/6apacit/ ## acti+e chairs## acti+e chairs @ acti+e chairs@ acti+e chairs # acti+e chair# acti+e chair

6lient Base6lient Base O+er <%%%O+er <%%% ?? O+er 3%%O+er 3%%



+arketing Strateg!+arketing Strateg!

O'taining a proita'le share o theO'taining a proita'le share o the

entire marketplaceentire marketplace

– ProductG sella'le aspects$ 'rand imageProductG sella'le aspects$ 'rand image

– PricingG cost!plus or economic +aluePricingG cost!plus or economic +alue

– PlacementPlacement

– PromotionPromotion



Saple$ +arketing Strateg!Saple$ +arketing Strateg!

Ka+aDet 0ill position itsel as an upscale coeeKa+aDet 0ill position itsel as an upscale coeehouse and Internet ser+ice pro+ider> It 0ill ser+ehouse and Internet ser+ice pro+ider> It 0ill ser+ehigh!&ualit/ coee and espresso specialt/ drinks at ahigh!&ualit/ coee and espresso specialt/ drinks at acompetiti+e price> (ue to the num'er o caes incompetiti+e price> (ue to the num'er o caes in8ugene$ it is important that Ka+aDet sets air prices8ugene$ it is important that Ka+aDet sets air pricesor its coee> Ka+aDet 0ill use ad+ertising as its mainor its coee> Ka+aDet 0ill use ad+ertising as its mainsource o promotion> Ads placed in :he Registersource o promotion> Ads placed in :he Registeruard$ 8ugene Weekl/$ and the 8merald 0ill helpuard$ 8ugene Weekl/$ and the 8merald 0ill help'uild customer a0areness> Accompan/ing the ad 0ill'uild customer a0areness> Accompan/ing the ad 0ill'e a coupon or a ree hour o Internet tra+el>'e a coupon or a ree hour o Internet tra+el>

"urthermore$ Ka+aDet 0ill gi+e a0a/ three ree hours"urthermore$ Ka+aDet 0ill gi+e a0a/ three ree hourso Internet use to 'eginners 0ho sign up or ano Internet use to 'eginners 0ho sign up or anintroduction to the Internet 0orkshop pro+ided '/introduction to the Internet 0orkshop pro+ided '/Ka+aDet>Ka+aDet>



+anageent+anageent

Ko' descriptions o the decisionKo' descriptions o the decision

makersmakers

6ompensation$ 'eneits6ompensation$ 'eneits

6ontri'ution and 'ackground as6ontri'ution and 'ackground as

le+erage to perormle+erage to perorm

Ad+isor/ 'oardAd+isor/ 'oard



Saple$ +anageent &' of ()Saple$ +anageent &' of ()-r> ;o 0as 'orn in An/to0n$ 1SA$ and has li+ed there all-r> ;o 0as 'orn in An/to0n$ 1SA$ and has li+ed there all

his lie> Ater graduating rom local schools and ser+ing inhis lie> Ater graduating rom local schools and ser+ing inthe 1S Da+/ or three /ears$ he 'ecame a sel!emplo/edthe 1S Da+/ or three /ears$ he 'ecame a sel!emplo/edcarpenter$ taking night courses in small 'usinesscarpenter$ taking night courses in small 'usinessmanagement and sales at the 1ni+ersit/ o 6aliornia$ 0ithmanagement and sales at the 1ni+ersit/ o 6aliornia$ 0iththe aim o o0ning and managing a retail store> ;ethe aim o o0ning and managing a retail store> ;ecurrentl/ ser+es on the local zoning 'oard> ;e and his 0iecurrentl/ ser+es on the local zoning 'oard> ;e and his 0ie

2a medical secretar/4 li+e in An/to0n 0ith their t0o2a medical secretar/4 li+e in An/to0n 0ith their t0ochildren>children>

-r> Bo 0as 'orn in 1tah$ attended schools in :e9as$-r> Bo 0as 'orn in 1tah$ attended schools in :e9as$De'raska$ and De0 Cork$ and ser+ed our /ears in theDe'raska$ and De0 Cork$ and ser+ed our /ears in the-arines 2rank upon separationG 8!34> ;e test!dro+e-arines 2rank upon separationG 8!34> ;e test!dro+emotorc/cles or a /ear$ then ser+ed as parts manager ormotorc/cles or a /ear$ then ser+ed as parts manager or

Wheel/ 6/cles$ Inc> 'eore 5oining the "at'ack "ish (i+isionWheel/ 6/cles$ Inc> 'eore 5oining the "at'ack "ish (i+isiono :ast/ "oods as a packer in -arch #*@* in their 8asto :ast/ "oods as a packer in -arch #*@* in their 8ast-achias$ -aine$ plant> In Kune #**)$ he resigned as line-achias$ -aine$ plant> In Kune #**)$ he resigned as lineoreman o the "rozen "ood "illeting (epartment to 5oin -r>oreman o the "rozen "ood "illeting (epartment to 5oin -r>Kar+is in "inestkind> ;e is unmarried and li+es in An/to0n>Kar+is in "inestkind> ;e is unmarried and li+es in An/to0n>



Saple$ +anageent &( of ()Saple$ +anageent &( of ()Both men are health/ and energetic> :he/ 'elie+e their energiesBoth men are health/ and energetic> :he/ 'elie+e their energies

complement each other and help make "inestkind a success> Incomplement each other and help make "inestkind a success> Inparticular$ -r> Bo kno0s all o the ishermen 0hile -r> Kar+is is aparticular$ -r> Bo kno0s all o the ishermen 0hile -r> Kar+is is a0ell!kno0n mem'er o the communit/> Because -r> Bo has had0ell!kno0n mem'er o the communit/> Because -r> Bo has hade9perience in cost control and line management$ he 0ill 'ee9perience in cost control and line management$ he 0ill 'eresponsi'le or the store and in+entor/ control> -r> Kar+is 0ill 'eresponsi'le or the store and in+entor/ control> -r> Kar+is 0ill 'eprimaril/ responsi'le or de+eloping the 0holesale 'usiness> :he/primaril/ responsi'le or de+eloping the 0holesale 'usiness> :he/0ill set policies together> Personnel decisions 0ill 'e made 5ointl/>0ill set policies together> Personnel decisions 0ill 'e made 5ointl/>

Salaries 0ill 'e #$=%%, month or the irst /ear to ena'le theSalaries 0ill 'e #$=%%, month or the irst /ear to ena'le the'usiness to pa/ o start!up costs> -r> Kar+isF 0ie earns enough to'usiness to pa/ o start!up costs> -r> Kar+isF 0ie earns enough tosupport their amil/ -r> BoFs personal e9penditures are lo0support their amil/ -r> BoFs personal e9penditures are lo0'ecause he shares a house 0ith i+e other men> In the second'ecause he shares a house 0ith i+e other men> In the second/ear the/ 0ill earn 7$%%%, month in the third /ear 7$=%%,/ear the/ 0ill earn 7$%%%, month in the third /ear 7$=%%,month 0ith an/ proits returned to the 'usiness>month 0ith an/ proits returned to the 'usiness>

In order to augment their skills$ the/ ha+e enlisted the help oIn order to augment their skills$ the/ ha+e enlisted the help o

;arris and Wakeman 26PAs4$ Kames$ ar+e/$ and ippers;arris and Wakeman 26PAs4$ Kames$ ar+e/$ and ippers2attorne/s4$ and Kake Stemmer$ a retired 'anker 0ho 0ill 'e on2attorne/s4$ and Kake Stemmer$ a retired 'anker 0ho 0ill 'e ontheir ad+isor 'oard> Other ad+isor/ 'oard mem'ers are Ste+entheir ad+isor 'oard> Other ad+isor/ 'oard mem'ers are Ste+en:essus$ 'usiness consultant the 1ni+ersit/ o 6aliorniaFs Eenture:essus$ 'usiness consultant the 1ni+ersit/ o 6aliorniaFs EentureIncu'ator 6enterFs Kohn La0rence and Peter Shortt o """R 2"irstIncu'ator 6enterFs Kohn La0rence and Peter Shortt o """R 2"irst"or "ish Retailers4> :his 'oard 0ill pro+ide ongoing management>"or "ish Retailers4> :his 'oard 0ill pro+ide ongoing management>



Production. OperationsProduction. Operations

LogisticsLogistics

– plant location$ acilities needed$ spaceplant location$ acilities needed$ space

re&uirements$ capital e&uipment needed$ la'orre&uirements$ capital e&uipment needed$ la'or

re&uirementsre&uirements

– I applica'leG purchasing polic/$ &ualit/ controlI applica'leG purchasing polic/$ &ualit/ control

program$ in+entor/ control s/stem$ productionprogram$ in+entor/ control s/stem$ production

cost 'reakdo0n$ su'contractscost 'reakdo0n$ su'contracts

8n+ironmental and other issues8n+ironmental and other issues"urther research and de+elopment"urther research and de+elopment

What is done +s> 0hat is :O B8 doneWhat is done +s> 0hat is :O B8 done



Saple$ Production. Operations &' of *)Saple$ Production. Operations &' of *):he 6ompan/Fs acilities 0ill include a #7%!oot li+e!a'oard +essel:he 6ompan/Fs acilities 0ill include a #7%!oot li+e!a'oard +esseldesigned speciicall/ or di+ing> :his +essel 0ill include pri+atedesigned speciicall/ or di+ing> :his +essel 0ill include pri+ate

rooms$ restaurant!like meals$ a photo la'$ and a di+e classroomrooms$ restaurant!like meals$ a photo la'$ and a di+e classroomor di+ers 0ho 0ant to 'rush up on di+e techni&ues$ and aor di+ers 0ho 0ant to 'rush up on di+e techni&ues$ and amedical room or treatment o an/ in5uries that might 'e incurred>medical room or treatment o an/ in5uries that might 'e incurred>Also a'oard is a 5acuzzi and unlimited dr/ air suppl/ or air tanks>Also a'oard is a 5acuzzi and unlimited dr/ air suppl/ or air tanks>

:he land!'ased oice 0ill sit along the 'each and ha+e its o0n:he land!'ased oice 0ill sit along the 'each and ha+e its o0nco+ered port or maintaining the +essel and keeping it in goodco+ered port or maintaining the +essel and keeping it in good

condition 0hen not under0a/> :he oice 0ill 'e easil/ accessi'lecondition 0hen not under0a/> :he oice 0ill 'e easil/ accessi'leon a pa+ed road> :he 6ompan/ 0ill carr/ thirt/ air tanks$ thirt/on a pa+ed road> :he 6ompan/ 0ill carr/ thirt/ air tanks$ thirt/pairs o masks$ ins$ and snorkels$ thirt/ 0eight 'elts$ thirt/pairs o masks$ ins$ and snorkels$ thirt/ 0eight 'elts$ thirt/B61Fs$ thirt/ regulators$ and it/ pounds o 0eights> A num'er oB61Fs$ thirt/ regulators$ and it/ pounds o 0eights> A num'er odierent accessories 0ill 'e or rent '/ the di+e> Such accessoriesdierent accessories 0ill 'e or rent '/ the di+e> Such accessoriesinclude under0ater cameras$ di+e kni+es$ under0ater lights$ andinclude under0ater cameras$ di+e kni+es$ under0ater lights$ andglo+es$ di+e computers$ and torpedos>glo+es$ di+e computers$ and torpedos>

In order to maintain the &ualit/ o e&uipment$ all o it$ rom theIn order to maintain the &ualit/ o e&uipment$ all o it$ rom thesnorkel to the 'oat engine is inspected monthl/ '/ o0ners>snorkel to the 'oat engine is inspected monthl/ '/ o0ners>(eecti+e items 0ill 'e returned to suppliers or a ne0 product(eecti+e items 0ill 'e returned to suppliers or a ne0 productreplacement> :he air tanks 0ill 'e checked /earl/ as re&uired '/replacement> :he air tanks 0ill 'e checked /earl/ as re&uired '/la0 '/ a licensed technician>la0 '/ a licensed technician>



Saple$ Production. Operations &( of *)Saple$ Production. Operations &( of *)All e&uipment 0ill 'e hosed do0n 0ith resh 0aterAll e&uipment 0ill 'e hosed do0n 0ith resh 0ater

e9tensi+el/ ater e+er/ di+e to maintain its &ualit/>e9tensi+el/ ater e+er/ di+e to maintain its &ualit/>Salt 0ater 0ill not remain on an/ e&uipment to 'eSalt 0ater 0ill not remain on an/ e&uipment to 'estored> :he restaurant 0ill maintain a'o+e standardstored> :he restaurant 0ill maintain a'o+e standardhealth code regulations 0ith an e9tensi+e cleaning ohealth code regulations 0ith an e9tensi+e cleaning othe all!aluminum kitchen>the all!aluminum kitchen>

:o keep track o e&uipment$ a 0eekl/ count 0ill 'e:o keep track o e&uipment$ a 0eekl/ count 0ill 'e

taken o all e&uipment a'oard the +essel> :here 0illtaken o all e&uipment a'oard the +essel> :here 0ill'e a count 'eore passengers 'oard and 'eore'e a count 'eore passengers 'oard and 'eorepassengers lea+e>passengers lea+e>

Operations 0ill 'e handled '/ the o0ners$ '/Operations 0ill 'e handled '/ the o0ners$ '/0hich a handout 0ill 'e gi+en to all hands dail/ as to0hich a handout 0ill 'e gi+en to all hands dail/ as to

0hat their assigned 5o's 0ill 'e> :he assignments 0ill0hat their assigned 5o's 0ill 'e> :he assignments 0ill'e airl/ routine rom da/ to da/> Beore each di+e$ all'e airl/ routine rom da/ to da/> Beore each di+e$ alldi+ers 0ill 'e sur+e/ed$ and gi+en a thorough anddi+ers 0ill 'e sur+e/ed$ and gi+en a thorough andillustrated 'rieing to clear up an/ conusion>illustrated 'rieing to clear up an/ conusion>



Saple$ Production. Operations &* of *)Saple$ Production. Operations &* of *)

"our part!time hands 0ill 'e hired at #=, hour$"our part!time hands 0ill 'e hired at #=, hour$or 7% hours per 0eek each> O0ners 0ill co+er theor 7% hours per 0eek each> O0ners 0ill co+er theemplo/ee pa/roll re&uirementsG medicare$ socialemplo/ee pa/roll re&uirementsG medicare$ socialsecurit/$ 0orkerFs compensation$ unemplo/ment$securit/$ 0orkerFs compensation$ unemplo/ment$0hich 0ill amount to an additional < per each0hich 0ill amount to an additional < per eachemplo/ee hour 0orked> Do medical 'eneits 0ill 'eemplo/ee hour 0orked> Do medical 'eneits 0ill 'e

oered>oered>Sources o suppl/ includeG Kamison Scu'a andSources o suppl/ includeG Kamison Scu'a and

Water Lung 2scu'a e&uipment4$ Dightha0k SolutionsWater Lung 2scu'a e&uipment4$ Dightha0k Solutions2lighting e&uipment4$ Bahamas Boats 2li+e!a'oard2lighting e&uipment4$ Bahamas Boats 2li+e!a'oard+essel4$ and ;ar+e/ "oods 2ood4>+essel4$ and ;ar+e/ "oods 2ood4>

:he 6ompan/ 0ill purchase supplies in 'ulk to:he 6ompan/ 0ill purchase supplies in 'ulk torecei+e a discount on the merchandise> Bills 0ill 'erecei+e a discount on the merchandise> Bills 0ill 'epaid o 0ithin ten da/s o arri+al to take ad+antage opaid o 0ithin ten da/s o arri+al to take ad+antage othe 7N discount> All orders and pa/ments arethe 7N discount> All orders and pa/ments areappro+ed '/ o0ners>appro+ed '/ o0ners>



““Suppose one of you wants toSuppose one of you wants tobuild a tower. Will he not first sitbuild a tower. Will he not first sit

down and estimate the cost todown and estimate the cost to

see if he has enough money tosee if he has enough money to

complete?complete?

- Luke 14:28 - Luke 14:28

Maximum sway at top caused by metal dilation: 18 cm (7 inches).

Pressure on foundation: 4.1 to 4. !" per s#uare centimeter

1$%%% iron pieces (excludin" ri&ets).

'. million ri&ets.

4% tons of paint.

171 steps to the top.

Maximum sway at top caused by wind: 1' cm (4.7 inches).

Maximum sway at top caused by metal dilation: 18 cm (7 inches).

ei"ht of ele&ator systems: *4$%%% !" (1%4'.8 tons).

+otal wei"ht: 8. million !" (*441 tons).

ei"ht of foundations: '77$%' !" (,% tons).

-ie of base area: 1%$'81.* s#uare meters ('.4 acres).

/ost of construction: 7.8 million francs (01. million).



!ow "uch ### $o % &eed?!ow "uch ### $o % &eed?

(etermine start up(etermine start up

costs and estimatecosts and estimate

monthl/ operatingmonthl/ operating

costs to determinecosts to determine/our 0orking/our 0orking

capital needscapital needs



/inancial Plan/inancial Plan

:;8 PRI-ARC 8EAL1A:ID :OOL:;8 PRI-ARC 8EAL1A:ID :OOL

– Support all inormationSupport all inormation

– -ake conser+ati+e pro5ections-ake conser+ati+e pro5ections

Start!up BudgetG amount needed toStart!up BudgetG amount needed to

openopen

Operating BudgetG ongoing e9pensesOperating BudgetG ongoing e9penses

once openonce open

Sources and 1ses SheetSources and 1ses Sheet



'inancing (our &ew Business'inancing (our &ew Business

Start up loans are +er/Start up loans are +er/

diicult to o'taindiicult to o'tain

6hances are /ou ha+e6hances are /ou ha+e

to rel/ on the undsto rel/ on the unds/ou can personall//ou can personall/

raiseraise



"ethods of 'inancing"ethods of 'inancing

Personal undsPersonal unds

"amil/, riend loans and gits"amil/, riend loans and gits

Angel in+estorAngel in+estor

Eenture capitalEenture capital

rantsrants

Personal loanPersonal loan

Business loanBusiness loan



What are the Re)uirements?What are the Re)uirements?

An e9cellent personal and 'usinessAn e9cellent personal and 'usiness

credit recordcredit record

Ade&uate collateralAde&uate collateral

6ash in+estmentG generall/ 7%!3%N6ash in+estmentG generall/ 7%!3%N

o total pro5ecto total pro5ect

89perience in the 'usiness /ou are89perience in the 'usiness /ou are

startingstarting

A solid 'usiness planA solid 'usiness plan



/inancial Plan$ Startup Budget/inancial Plan$ Startup Budget

Personnel 2costs prior to opening4Personnel 2costs prior to opening4

Occupanc/ 2lease$ rent$ or mortgage4Occupanc/ 2lease$ rent$ or mortgage4

Legal, Proessional "eesLegal, Proessional "ees

8&uipment8&uipment

SuppliesSuppliesSalar/, WagesSalar/, Wages

1tilities1tilities

Pa/roll 89pensesPa/roll 89penses

InternetInternetLicenses, PermitsLicenses, Permits

InsuranceInsurance

Ad+ertising, PromotionsAd+ertising, Promotions



/inancial Plan$ Operating Budget/inancial Plan$ Operating Budget

PersonnelPersonnel

Lease, Rent, -ortgageLease, Rent, -ortgage

Loan Pa/mentsLoan Pa/ments

Legal "eesLegal "ees

AccountingAccountingSuppliesSupplies

Salaries, WagesSalaries, Wages

(ues, Su'scriptions,(ues, Su'scriptions,"ees"ees

Repairs, -aintenanceRepairs, -aintenance

InsuranceInsurance

Ad+ertising,Ad+ertising,PromotionsPromotions

(epreciation(epreciation

Pa/roll 89pensesPa/roll 89pensesInternetInternet

Pa/roll :a9esPa/roll :a9es

:ra+el, 8ntertainment:ra+el, 8ntertainment

-iscellaneous-iscellaneous

3!) -onths o3!) -onths oOperating 6apitalOperating 6apital



/inancial Plan$ Sources and 0ses/inancial Plan$ Sources and 0ses

Sources o undsSources o unds

(etails o re&uested inancing(etails o re&uested inancing

– AmountAmount

– 1se1se

– :erms:erms



SO01CES 2 0SES O/ /03DS

SO01CES O/ /03DS

I34ES"+E3" CAPI"A5

*ash on !and

%n+estment by 'ounder %n+estment by ,thers

%ncenti+es and Grants

DEB" CAPI"A5

Ban- Business .oan

Ban- Personal .oan

SB/ Guaranteed .oan

,ther .oans

"O"A5

APP5ICA"IO3 O/ /03DS

Rent 0 Security $eposits

1)uipment2 'i3tures

.easehold %mpro+ements

%nitial %n+entory

Wor-ing *apital

%nsurance

Professional 'ees

/d+ertising

Signage

*ontingency Reser+e

"O"A5



CAS% /5OW P1O6EC"IO3 7ear One

+onth 4 5 6 7 8 9 : ; < 4= 44 45 >otalCash In8/lo9s

Sales

,ther %ncome

"otal In8/lo9s

Cash Out8/lo9s

*ost of Goods Sold

Rent2 "ortgage

,wners Salary,ther Salaries

/d+ertising2 Promotion@tilities

oan Payments Acurrentoan Payments Apre+ious

>elephone,ffice 13pense

$ues2 Subscriptions

/ccounting

%nsurance

Professional 'ees

%nternetRepairs2 "aintenance

icenses2 Permits>ra+el2 1ntertainment

egal 'eesBan- *harges

"iscellaneous

"otal Out8/lo9s

Beginning Cash Balance

Ending Cash Balance



Pro8/ora Incoe Stateent

(ear 4 5 6

Sales

.essC *ost of Goods Sold

,ross Profit

Operating Expenses

Rent2 "ortgage

,wner?s Salary

,ther Salaries

Payroll >a3es

/d+ertising 0 Promotion

>elephone

,ffice 13pense$ues and Subscriptions

/ccounting

%nsurance

Professional 'ees

%nternet

Repairs 0 "aintenance

.icenses 0 Permits

>ra+el 0 1ntertainment

.egal 'ees

Ban- *harges

"iscellaneous

$epreciation

/mortiDation

%nterest

"otal Operating Expenses

3et Profit Before "axes

Pro8/ora Balance Sheet



&Opening Da! of Business)

C011E3" ASSE"S

*ash

/ccounts Recei+able

%n+entories

Prepaid 13penses

,ther *urrent /ssets

"O"A5 C011E3" ASSE"S

/I:ED ASSE"S

.and

.easehold %mpro+ements

1)uipment

Eehicles

,ther 'i3ed /ssets

Subtotal 'i3ed /ssets

.essC /ccumulated $epreciation

"O"A5 /I:ED ASSE"S

"O"A5 ASSE"S

C011E3" 5IABI5I"IES

/ccounts Payable

ShortF>erm $ebt

/ccrued 13penses

,ther *urrent .iabilities

"O"A5 C011E3" 5IABI5I"IES

5O3,8"E1+ DEB"

OW3E1;S E<0I"7

PaidF%n *apital

Retained 1arnings

"O"A5 OW3E1;S E<0I"7

"O"A5 5IABI5I"IES 2 OW3E1;S E<0I"7



AppendicesAppendices

Supplemental materialsSupplemental materials– Resumes o management teamResumes o management team

– Past three /ears o ta9 returnsPast three /ears o ta9 returns

– 6urrent 'ank statements6urrent 'ank statements

– 6opies o e9isting loans or notes6opies o e9isting loans or notes– Interim income statement and 'alance sheetInterim income statement and 'alance sheet

– Personal inancial statementPersonal inancial statement

– 6opies o legal documents6opies o legal documents

– 6opies o potential contracts6opies o potential contracts– Letters o reerenceLetters o reerence

:O:AL PA6A8 "OR A LOAD APPLI6A:IOD:O:AL PA6A8 "OR A LOAD APPLI6A:IOD



Saple$ Executive Suar! &' of ()Saple$ Executive Suar! &' of ()Ka+aDet$ unlike a t/pical cae$ 0ill pro+ide a uni&ueKa+aDet$ unlike a t/pical cae$ 0ill pro+ide a uni&ue

orum or communication and entertainment through theorum or communication and entertainment through the

medium o the Internet> Ka+aDet is the ans0er to anmedium o the Internet> Ka+aDet is the ans0er to anincreasing demand> :he pu'lic 0antsG 2#4 access to theincreasing demand> :he pu'lic 0antsG 2#4 access to themethods o communication and +olumes o inormation no0methods o communication and +olumes o inormation no0a+aila'le on the Internet$ and 274 access at a cost the/ cana+aila'le on the Internet$ and 274 access at a cost the/ canaord and in such a 0a/ that the/ arenMt sociall/$aord and in such a 0a/ that the/ arenMt sociall/$economicall/$ or politicall/ isolated> Ka+aDetMs goal is toeconomicall/$ or politicall/ isolated> Ka+aDetMs goal is topro+ide the communit/ 0ith a social$ educational$pro+ide the communit/ 0ith a social$ educational$entertaining$ atmosphere or 0orld0ide communication>entertaining$ atmosphere or 0orld0ide communication>

:his 'usiness plan is prepared to o'tain inancing in the:his 'usiness plan is prepared to o'tain inancing in theamount o 7<$%%%> :he supplemental inancing is re&uiredamount o 7<$%%%> :he supplemental inancing is re&uiredto 'egin 0ork on site preparation and modiications$to 'egin 0ork on site preparation and modiications$

e&uipment purchases$ and to co+er e9penses in the irst /eare&uipment purchases$ and to co+er e9penses in the irst /earo operations> Additional inancing has alread/ 'een securedo operations> Additional inancing has alread/ 'een securedin the orm oG 2#4 7<$%%% rom the Oregon 8conomicin the orm oG 2#4 7<$%%% rom the Oregon 8conomic(e+elopment "und 274 #*$%%% o personal sa+ings rom(e+elopment "und 274 #*$%%% o personal sa+ings romo0ner 6ale Bruckner 234 3)$%%% rom three in+estors 2<4o0ner 6ale Bruckner 234 3)$%%% rom three in+estors 2<4and *$7*% in the orm o short!term loans>and *$7*% in the orm o short!term loans>



Saple$ Executive Suar! &( of ()Saple$ Executive Suar! &( of ()

Ka+aDet 0ill 'e incorporated as an LL6 corporation>Ka+aDet 0ill 'e incorporated as an LL6 corporation>

:his 0ill shield the o0ner 6ale Bruckner$ and the three:his 0ill shield the o0ner 6ale Bruckner$ and the threeoutside in+estors$ Luke Walsh$ (oug Wilson$ and Kohnoutside in+estors$ Luke Walsh$ (oug Wilson$ and Kohn1nder0ood$ rom issues o personal lia'ilit/ and dou'le1nder0ood$ rom issues o personal lia'ilit/ and dou'leta9ation> :he in+estors 0ill 'e treated as shareholders andta9ation> :he in+estors 0ill 'e treated as shareholders andthereore 0ill not 'e lia'le or more than their indi+idualthereore 0ill not 'e lia'le or more than their indi+idualpersonal in+estment o #7$%%% each>personal in+estment o #7$%%% each>

:he inancing$ in addition to the capital contri'utions:he inancing$ in addition to the capital contri'utionsrom the o0ner$ shareholders and the Oregon 8conomicrom the o0ner$ shareholders and the Oregon 8conomic(e+elopment "und$ 0ill allo0 Ka+aDet to successull/ open(e+elopment "und$ 0ill allo0 Ka+aDet to successull/ openand maintain operations through /ear one> :he large initialand maintain operations through /ear one> :he large initialcapital in+estment 0ill allo0 Ka+aDet to pro+ide itscapital in+estment 0ill allo0 Ka+aDet to pro+ide itscustomers 0ith a ull eatured Internet cae> A uni&ue$customers 0ith a ull eatured Internet cae> A uni&ue$

upscale$ and inno+ati+e en+ironment is re&uired to pro+ideupscale$ and inno+ati+e en+ironment is re&uired to pro+idethe customers 0ith an atmosphere that 0ill spa0nthe customers 0ith an atmosphere that 0ill spa0nsocialization> Successul operation in /ear one 0ill pro+idesocialization> Successul operation in /ear one 0ill pro+ideKa+aDet 0ith a customer 'ase that 0ill allo0 it to 'e selKa+aDet 0ith a customer 'ase that 0ill allo0 it to 'e selsuicient in /ear t0o>suicient in /ear t0o>

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