About BizHawk

BIZHAWK - annual business event of SOCH-the Entrepreneurship

Cell, SGGSCC for the first time brings a complete

business event for those with high spirit and passion

of being one of big future entrepreneurs.

BizHawk means :

The Hawk of the Business world.

The person who can employ thoughts in business as Hawk

does for surviving.

The person who can keep his senses at red alert every

time to cash any business opportunity that come his way

just like a HAWK.

The person who holds the capability of being the leader of

business world and keep increasing the benefits for everyone

just as The Hawk leads the sky and is majestic.

About BizHawk

• BizHawk ,being a two day event will be held on 20th and 21st February and

Students from pan-India will be invited to participate in this ‘War Of

business minds.

• Commencing with a guest lecture on the theme of event –

entrepreneurship, various competitions will be unraveled. BizHawk will

see the campus turning in to veritable kaleidoscope of people who not

only compete in various

competitions but also celebrate the energy of youth and passion of

entrepreneurship.

• The expected footfall for BizHawk, based on existing popularity of SOCH

throughout the university circuit and increasing network with various

entrepreneurial institutions is over 2000 inclusive of both participants

from Delhi University as well as from universities across country. This

implies over 2 lakh to 3 lakh impressions. With a proposed regressive

marketing of event, the event is set to see

greater particpation and enjoy a wider audience than other similar type of

events.

Our Goals

The event aims to bring out crest of entrepreneurial talent

in the spotlight and provide a platform for future entrepreneurs to

build a strong network of like minded people.

Through this event, SOCH intends to encourage students

to instill entrepreneurship bent of mind at onset of their career,

provide in- depth knowledge about entrepreneurial realities and

assist them in setting up their own start up ventures.

Through competitions relating to different major fields of

entrepreneurship, we purport to provide a comprehensive

insight into corporate entrepreneurship. This is how every

part of event contributes to our aims.

SOCH Live your dreams

The Entrepreneurship Cell, SGGSCC

SOCH, was founded on 3rd August 2011 through an orientation program in association

with Nurture Talent academy(NTA) with an aim to instill entrepreneurship thinking in

minds of students.

Within few months of its incorporation, it has achieved a breakthrough by holding winning

positions in several inter college and a national level business competition.

The cell also organized a seminar on “Entrepreneurship and challenged faced in Startups”

in association with Nurture Talent Academy (NTA) and took part in TATA FIRST DOT- ---

An entrepreneurship workshop organized at

IIFT, Delhi by National Entrepreneurship Network(NEN) in association with TATA.

At present, it comprises of 21 members‟ team including 2 founders and 4 core members

having a passion for entrepreneurship.

Progressing at a commendable pace, it is going to organize a business

event – BIZHAWK in February 2012.

Within a very short span of its commencement , it has already undertaken its first startup

by taking over the lead in managing one of its kind website www.gamesgarage.in for

providing to the customers anything and everything

they can desire in gaming world-from games to gaming consoles to gaming peripherals.

To render further knowledge of the pract ical aspect of entrepreneurship to its members,

SOCH has also proposed to launch some more „startup businesses.‟ Varying from

„Notebooks at prices less than half of their value „to publishing newsletters to start ing

foodie ventures.

About the College Sri Guru Gobind Singh College of Commerce, founded in 1984, as the commerce college in

the University of Delhi, has emerged as a unique institution progressing towards unprecedented heights.

The college provides a blend of resources and environment for all round personality development. Its goals are in consonance with the fact that national economic and commercial relations are becoming so closely interdependent that meaningful vital changes are being introduced with academic curriculum in the centers of higher learning.

The college possesses modern infrastructure including spacious classrooms, sprawling grounds, a well-equipped library, highly sophisticated computer labs, seminar hall and conference room.

Apart from academic excellence, the thrust is also on personality development and group dynamism.

-Strategically located near the T.V. Tower, Pitampura, the college is sponsored by Delhi Sikh Gurudwara Management Committee, a statutory body, constituted under an Act of Parliament.

The college is credited by the University of Delhi for the following courses of study :

-B.Com. (Hons.)

-B.Com. (Pass)

-B.A. (Hons.) Economics

-B.A. (Hons.) Business Economics

-B.Sc. (Hons.) Computer Science

-Diploma in Business Journalism and Corporate Communication (D.B.J.C.C)

-Post Graduate Diploma in International Marketing (P.G.D.I.M)

-Along with add-on courses on:

-Certificate course in French Language.

About the University The University of Delhi is the premier university of the country

and is known for its high standards in teaching and research and

attracts eminent scholars to its faculty.

It was established in 1922 as a unitary, teaching and residential

university by an Act of the then Central Legislative Assembly. The

President of India is the Visitor, the Vice President is the Chancellor

and the Chief Justice of the Supreme Court of India is the

Pro-Chancellor of the University.

Ever since its inception, a strong commitment to excellence in

teaching and research has made the University of Delhi a rolemodel

and path-setter for other universities in the country.

At present, there are 16 faculties, 86 academic departments, 77

colleges and 5 other recognised institutes spread all over the

city, with 132435 regular students (UG: 114494,PG:17941) and

261169 students (UG:258831,PG:2338) in non-formal education

programme.

SOCHBOOK A SOCH INITIATIVE

The idea is to produce and sell the registers of the prevailing

quality in the market at a much lower price.

The project is initiated by handful of Delhi University

(DU) students studying in Guru Gobind Singh College.

We can foresee three major phases:

> Ist Phase(foundation) :Initially we will produce and sell registers

in the colleges that are recognized by DU.

> IInd Phase(extension) : We will take this venture to

Schools and other colleges all around Delhi.

> IIIrd Phase(commercialization) : We will commercialize

the product, since the product by now must have

gained popularity. we will sell in wholesale market

through commercial distribution channel through which

it will reach other parts in NORTH INDIA.

The prices are kept reasonably below the original market

price to ensure maximum reach.

The product details are as follows: *

> Sheet Size : A4

> GSM : 58 gm

> No. of Pages : 150

> Dimension : 28.5 x 21 cm

Sochbook: How This Is Done

•By advertising on the back cover page of the register the cost of production, which is much higher than the selling price is reduced, and the burden is transferred to the advertising company.

•In return the company is benefitted from the marketing of the product, which will remain in the hand of the user for at least six months on an average.

•The all round benefits goes to the students who purchase the same register at one third the market price of the same register (*with same quality and aspects as mentioned).

•A little amount of benefit is kept by the society as profits, i.e. (selling price)-(production cost- advertisers fee)

SOCIAL ANGLE:

The registers are produced from a leading NGO, NFB (National Federation Of Blinds) giving the project a social enlightenment and making the product a better product and completing the corporate social responsibility.

Company Profile

Gamesgarage.in is a product of Gridiron Gaming Company.

It is the retail destination for gamers across India. It is an online outlet to sell

anything and everything that concerns games. Lead by a team of enthusiast

gamers, the team holds a passion for gaming, a commitment to our industry

and a disciplined business perspective to continuously drive value with

shareholders, customers, venders and employees.

Till now the company has shipped more than 250 different products to

customers in more than 70 cities across India.

Currently the company is reselling products of Microsoft, Sony, Nintendo, JBL

Harman Kardon, and games published by publishers like Electronic Arts,

Activision, Rockstar, Sony(SCE), Namco, Microsoft, Ubisoft, Square Enix,

Codemaster, 2k Games and more.

We send newsletter and promotion to customers on regular basis, informing

about the new releases and latest offers.

We also advertise through our pages and communities on Facebook, Orkut,

Hi5, Twitter and blogs.

Apart from developing and increasing our online customer base, we plan to

open physical stores around Delhi and Mumbai within next few years.

List of Events BizHawk is a complete package for all such enthusiastic and

passionate people who have that spark in them of being one of those

future leaders who aim to revolutionalize the world with their ideas.

BizHawk comprises all those events that can actually bring out the

best of you. BizHawk comprises following events:

The B-plan : Generation of new and unique business ideas and

presenting them in a complete professional manner.

The Case Study : Stimulating brain storming to solve a particular

problematic case that arose in existing or existed businesses.

The Elevator Pitch : Presenting the well prepared business idea

before venture capitalists or angel investors to fetch in finance for

business.

Mock–Stock : Trading virtually over the computer giving real time

trading experience of stock market.

Scamster : Stressing the minds and squeezing them till the last drop

of thought to conduct a SCAM in a well established business and

make tons of profits.

Expected CostsDescription Cost

Prizes 1,65,000

Management and

Operational45,000

Marketing 1,75,000

Food and Beverage 30,000

Honorariums 30,000

TOTAL 4,85,000

*Amounts in INR

Sponsor’s Benefit

Platinum Sponsor Rs 2.75 lacs

Display of 20 banners in the college campus.

Provision for setting up two stalls in the college campus on the day of

event.

Provision to distribute any promotional item.

Organization‟s name on posters, letters, banners, backdrops, winning and

participating certificates as the title sponsor for the event.

Sponsor‟s information will also be shared on the event website,

mails, pages on various social networking sites.

Sponsor‟s logo and name will also be printed on the t-shirts and

badges worn by the BizHawk OC and volunteers.

A special privilege of modifying a competition to advertise the sponsor

organization.

Complete cover page advertisement on 1000 Sochbook.

Advertisement on , DUconnect.co.in, gamesgarage.in (gamesgarage.in

has the database of around 10,000 customers).

Sponsor’s Benefit

Gold Sponsor Rs 1.5 lacs

Display of 10 banners in the college campus.

Provision for setting up a stall in the college campus

on the day of event.

Organization‟s name on posters, letters, banners,

backdrops, winning and participating certificates as

the associate sponsor for the event.

Provision to distribute any promotional item.

Sponsor‟s information will also be shared on the event

website, mails, pages on various social networking

sites.

Complete cover page advertisement on 500

Sochbook.

Sponsor’s Benefit

Silver Sponsor Rs 50,000

Provision to distribute any promotional item.

Organization‟s name on posters, letters, banners,

backdrops, winning and participating certificates

as the event sponsor for the event.

Complete cover page advertisement on 200

Sochbook.

Sponsor‟s information will also be shared on the

event.

website, mails, pages on various social networking

sites.

Promotion StrategyPhysical promotion

Posters: 125X1,000= 125,000 impressionsAround 700 posters will be placed across 125 colleges

in Delhi over various universities- Delhi University, IP

University, Amity University, IIPM etc.

Banners: 2,000 impressionsBanners will be placed in the college campus for the

event, which is expected to have a footfall of around

2,000 students.

Sochbook: 20,000 to 30,000 impressionsE-Cell organizing the event BizHawk is taking up a new

start up project of printing low price registers called

Sochbook. 2,000 such Sochbook will be used for

promotion of the event, expecting that a register is

viewed by at least 10 to 15 people.

Promotion StrategyOnline promotion

Website: 2,500 impressions

A website for BizHawk is launched with an expected number of 2,500 views.

Social Media: 18,000 impressions

BizHawk has a reach to the database of around 3,000 students through fan pages of various college activities and clubs. Moreover, around 12,000 to 15,000 more students can be reached through the networking sites like Facebook, twitter, etc.

Promotional Teaser: 2,500 impressions

A promotional teaser is also under development which will be circulated through media‟s like YouTube, Facebook, BizHawk website, Gamesgarage.in, DUconnect.co.in, etc.

Database E-mailing: 15,000 impressions

Along with college Database, BizHawk also has an access to 10,000 other customers of Gamesgarage.in and 3,000 registered users of DUconnect.co.in.

Text Messaging: 3,000 impressions

A group of around 3,000 other students can also be approached by the bulk sms facility provided by the college itself.

MAILS: 1,500 impressions

A group of around 1500 other students can also be approached by the mailing facility through college to the college database itself. ..