bizcamp dublin: competitive advantage and the web
DESCRIPTION
TRANSCRIPT
![Page 1: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/1.jpg)
Competitive Advantage & the Web
Paul McKeever, Design by FRONT
www.designbyfront.com
![Page 2: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/2.jpg)
![Page 3: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/3.jpg)
![Page 4: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/4.jpg)
Team Meeting
![Page 5: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/5.jpg)
![Page 6: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/6.jpg)
![Page 7: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/7.jpg)
![Page 8: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/8.jpg)
Windmill Lane
![Page 9: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/9.jpg)
A Fundamental Shift
![Page 10: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/10.jpg)
Team Meeting
![Page 11: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/11.jpg)
Team Meeting
The web is now a key influencer of purchasing
decisions
![Page 12: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/12.jpg)
Team Meeting
The web is now a trusted source
![Page 13: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/13.jpg)
Team Meeting
![Page 14: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/14.jpg)
Why? Why Now?
![Page 15: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/15.jpg)
![Page 16: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/16.jpg)
![Page 17: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/17.jpg)
Team Meeting
![Page 18: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/18.jpg)
Team Meeting
Market FragmentationMass markets become micro-segments
![Page 19: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/19.jpg)
Team Meeting
![Page 20: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/20.jpg)
Team Meeting
![Page 21: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/21.jpg)
Team Meeting
![Page 22: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/22.jpg)
Team Meeting
Market as conversation
![Page 23: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/23.jpg)
Team Meeting
![Page 24: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/24.jpg)
Challenges & Opportunities
![Page 25: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/25.jpg)
Price Competition
![Page 26: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/26.jpg)
Team Meeting
![Page 27: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/27.jpg)
You Don’t Have Control
![Page 28: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/28.jpg)
Team Meeting
![Page 29: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/29.jpg)
Team Meeting
“It is Ryanair policy not to waste time and energy corresponding with idiot bloggers”
Ryanair Press ReleaseMarch 2009
![Page 30: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/30.jpg)
3 Good Ideas
![Page 31: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/31.jpg)
1. Deliver Exceptional Experiences
![Page 32: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/32.jpg)
Team Meeting
![Page 33: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/33.jpg)
Team Meeting
![Page 34: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/34.jpg)
Team Meeting
Edelman: crawl, walk, run
![Page 35: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/35.jpg)
2. Be Where People Are
![Page 36: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/36.jpg)
![Page 37: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/37.jpg)
Team Meeting
![Page 38: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/38.jpg)
Team Meeting
![Page 39: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/39.jpg)
3. Kaizen
![Page 40: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/40.jpg)
Team Meeting
The Long WowExperiences that get better and better and better
www.adaptivepath.com
![Page 41: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/41.jpg)
Team Meeting
![Page 42: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/42.jpg)
Team Meeting
![Page 43: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/43.jpg)
Summary
![Page 44: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/44.jpg)
Team Meeting
![Page 45: Bizcamp Dublin: Competitive Advantage And The Web](https://reader033.vdocuments.mx/reader033/viewer/2022061303/549335dcb47959d7688b46e9/html5/thumbnails/45.jpg)
Team Meeting
Any Questions or Ideas?
Thanks for listening
www.designbyfront.com
Leave feedback at SpeakerRate.com
Slides available at designbyfront.com