biz model for bio-batteries
DESCRIPTION
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for a bio-battery. Bio-batteries store energy with organic compounds often with glucose. Because glucose has ten times the theoretical energy density as does li-ion batteries, there is a high potential for bio-batteries. Already dramatic improvements have been made in this energy density. We recommend that firms initially target implants such as pacemakers. The bio-compatibility of bio-batteries can reduce the frequency of battery replacements, which are expensive and non-trivial. Other potential markets include the military, electric vehicles, and portable devices.TRANSCRIPT
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Business Model for Bio-Battery
Bae Jin Woo (A0102853M)
Heng Chew Chwee (A0098597B)
Hong Chao (A0098568E)
Nuraziz Yosokumoro (A0082045M)
Wang Juan (A0098515W)
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Outline
Value Creation
Bio-Battery technology
Market Segment & Customer Selection
Future Market
Value Network
Strategic Control
SWOT Analysis
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Problems for Conventional Batteries
Low Energy Density
Long Recharging Time
Non-environmental friendly
Safety
o Explosion
o Leakage
Solution:
New batteries provide longer lasting time, fast charging capabilities, safer and more environmental friendly
Value Creation
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Terminology
Terms Meaning
Energy Density
Amount of energy stored per weight (Wh/kg) Energy stored determined how long it can power device. For example :Lithium has energy density of 250Wh/kg ,while sugar 2500Wh/kgThis means if 1 kg Li can power laptop for 1 day, sugar can power laptop for 10 days=Total volume of water inside bucket
Power Density
Amount of power (energy/time) per unit volumeDifferent from energy density, it determined how much energy burst can be given to device in one second or rate of energy transfer=Total water can be throw at same time
Source: The Two Classes of SI Units and the SI Prefixes". NIST Guide to the SI
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Bio-Battery Technology A bio battery is an energy storing device powered by organic
compounds, usually being glucose.
By using enzymes to break down glucose, bio-batteries directly receive energy from glucose
Learn from nature to build effective energy storage!!
Source: http://www.sony.net/Products/SC-HP/cx_news/vol51/sideview2.html
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Bio Battery Technology
Source: http://www.sony.net/SonyInfo/News/Press/200708/07-074E/
Bio batteries contain an anode, cathode, separator and electrolyte.
In the anode the sugar(glucose) is broken down through enzymatic oxidation, producing both electrons and protons. When glucose first enters the battery, it enters through the anode.
Glucose → Gluconolactone+ 2H+ + 2e−
There is a flow created from the anode to the cathode which is what generates the electricity in the bio-battery
Protons(H⁺) are redirected to go through the separator to get to the cathode side of the battery
The cathode then consists of an oxidation reduction reaction. O2 +4H+ + 4e− → 2H2O
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Bio-Battery required Bio-Catalyst or Enzyme for chemical reactions in Anode and Cathodethat produce electricity
Enzyme extracted from microorganism
Bio-Battery Technology
Enzyme immobilized in Carbon Nanotube based electrode
Source: http://www.cfdrc.com/bio/bio-battery
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Bio-Battery Development Progress
By May 2012, power density reached 9mW/cm2 and 35 mA/cm2
Performance improvement was due to better structure of carbon nanotube with better enzymes attached to
Source: IJRET: International Journal of Research in Engineering and Technology, Volume: 02 Issue: 11 | Nov-2013, THE FUTURE OF ENERGY BIO BATTERY
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Bio-Battery Power Performance
In 2013, Researchers at the University ofWollongong-headquartered AustralianResearch Council Centre of Excellence forElectromaterials Science (ACES) designedone prototype which can provide the powerof 36mW for at least 30 hours, making itsuitable as a power source for mostimplantable devices (see table).
Sony Corporation in 2008: bio-batteriesusing Vitamin K3 for the anode andpotassium ferricyanide for the cathode,which generated power outputs in theorder of 50mW, enough to supply anMP3 portable player.
Source: http://www.electromaterials.edu.au/news/UOW159989.html
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Source: Nanotechnology by Ben Rogers, Sumita Pennathur, Jesse Adams, CRC Press, 2011New Method for Continuous Production of Carbon Nanotubes, Science Daily, Apr. 10, 2012z
BioBattery
Main components
Electrolyte
Carbon Nanotube
Enzyme Synthesis
Cost
Carbon Nanotube future cost reduction
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Market Segment & Customers
Mobile Electronics
Military ToysHealthcare
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Market Opportunity
Implantable Medical Devices: Market Size
July 2013
Source: CIA World Factbook
Source: US Census Bureau International Data Base
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Implantable Medical Devices: Applications
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Implantable Medical Devices: Targeted Customers
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Implantable Medical Devices: Major Players
http://www.stthomas.edu/business/academicdepts/finance/aristotlefund/pdf/stj_report.pdf
US$M
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0
1
2
3
4
5
6
7
2009 2010 2011 2012 2013 2014 2015
S$
Year
Projected Global Market ($B)
Implantable Medical Devices: Market Potential
Source: MarketPublishers, Global Cardiac Pacemakers - Market Growth Analysis, 2009-2015, Apr 15 2013
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Implantable Medical Devices: Value Proposition
• Always stay charged as long as user is alive
• Bio-compatible
• Ultra-thin, flexible & small size• No replacement cost
• Need to be replaced. • Toxic• Rigid • High replacement cost
http://www.lexrobotics.com/body-fluid-powered-bio-batteries/
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Cost Saving Analysis of Patients
1st Pacemaker Implantation by 10-year age Total Pacemaker Procedure cost
pacemaker battery life expectancy
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Avg. AgeExpected operation freq over life
$ (USD)Male Female
< 60 > 3.7 >4.3 52K ~ 61K
65 2.5 2.8 35K~40K
75 1.6 1.9 22K~27K
Cost Saving Analysis for Patients
Life Expectancy at birth, age 65, age 75 ( 2004)
Current our targeted end-user is female patient (<65) who are more self-conscious about body scars.
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Bio-Battery
Li-Ion
Zinc Mecury
Strategy CanvasImplantable Medical Devices
High /Big
Low /Small
http://www.lexrobotics.com/body-fluid-powered-bio-batterieshttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC1502062/
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Future MarketMilitary: Applications
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Strategy CanvasMilitary
High
Low
Source: http://www.batterypoweronline.com/conferences/wp-content/uploads/2013/06/CFDRC.pdf
ChargingRate
RechargingPortability
EnergyDensity
PowerDensity
Bio-Battery
Li-Ion
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Future Market:Music Greeting Card & Toys
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Strategy CanvasMusic Greeting Card & Toys
Source: IJRET: International Journal of Research in Engineering and Technology, Volume: 02 Issue: 11 | Nov-2013, THE FUTURE OF ENERGY BIO BATTERY
High
Low
Bio-Battery
Alkaline or Coinbattery
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Smartphone
Tablet
GPS device
PSP games
Laptop
Camera
Future Market:Mobile & Portable Devices
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Strategy CanvasMobile & Portable Devices
Safefy Chargingrate
Cost PowerDensity
Bio-Battery
Li-Ion
Source: http://electronicdesign.com/power/understanding-lithium-battery-tradeoffs-mobile-devices
High
Low
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Value Network
Cash inflow for CFDRC
Cash outflow for CFDRC
Other cash flow activities in the value network
University & RI
Government funding
Venture capital
Component suppliers
Raw M’tialsuppliers
OEM
PartnersHigh end customerEg. Military
Distributor
Retailer Retailer
End Customer
End Customer
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Strategy Control
Core TechBio-Battery
Financing & Ops
Marketing
ProductionIP
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Strategy Control
Core TechBio-Battery
Financing& Ops Marketing
ProductionIP
• Government & VC funding• Licensing• Operation
• Engagement with Universities and RI. • Utilize external capabilities.
• Recruit most suitable candidates upon graduation
• Lead to increase in R&D efficiency hence maximizing revenue/engineer.
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Strategy Control
• Increase public exposure• Participate in conferences and
shows• “The Battery Show”, Sep
2014 @ Michigan• Collaboration with Universities
and RI• Company owns all IP rights,
but Uni & RI can publish all research results.
• Brand Image building• Targeting specific market
segments• Winning design wins with major
brands customers.
Core TechBio-Battery
Marketing
ProductionIP
Financing & Ops
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Strategy Control
• Outsourcing• High appropriability
technology with IP controlled.
• Minimize fixed assets.Core TechBio-Battery
Financing& Ops Marketing
ProductionIP
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Strategy Control
• Intellectual Property• IP protection on the
core technologies. • Licensing
Core TechBio-Battery
Financing& Ops Marketing
ProductionIP
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- High energy density
- Patented technology
- High awareness on environmental protection
- Low power density
- Limited complementary assets (Production)
- No commercial bio-battery in market yet
- Unlimited Applications
- Aging Society
- Government policies support on green energy
- Reluctance to change
- Moore’s Chasm
- Competitors
SWOT Analysis
STRENGTH WEAKNESS
OPPORTUNITIES THREATS
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THANK YOU