Kabul University

Project on Biscuits Questionnaire

Submitted by: Niaz Mohammad Sahil

Submitted to: Ms.Swati Bansal

Class: BBA Section C third term

System ID: 2013015856

Date: 21/11/2014

Dear Participant:

My name is Niaz Mohammad Sahil and I am a under graduate student at Kabul University. For my project, I am examining a survey on costumer’s satisfaction on biscuits. I am inviting you to participate in this research study by completing the attached surveys.

The following questionnaire will require approximately five minutes for completing. There is no compensation for responding nor is there any known risk. In order to ensure that all information will remain confidential, please do not include your name. If you choose to participate in this project, please answer all questions listed below as honestly as possible and return the completed questionnaires promptly through same Email within four days from now.

Thank you for taking the time to assist me in my educational endeavors. The data collected will provide useful information regarding improving customer’s satisfaction level regard biscuits. If you require any additional information or have questions, please contact me at the number written below.

Thank you very much for your time and suggestions in this regards

Sincerely,

(Niaz Mohammad Sahil)

(Phone Number: 0091 8285 025 907)

(Email ID: niaz.0077@gmail.com )

Q1 What gender are you?

NO %

1 male 42 702 female 18 30

Q2 What age group are you?NO %

a 10_ 18 16 26.66667b 18_26 34 56.66667c 26_32 8 13.33333d 32_40 2 3.333333e 40_48 0 0f 48_56 0 0

Q3 What is your favorite color?NO %

a Blue 6 10b Red 4 6.666667c yallow 5 8.333333d Black 20 33.33333e Pink 10 16.66667f White 5 8.333333g Other 10 16.66667

70%

30%

male &female

male female

27%

57%

13%

3%

a 10_ 18b 18_26c 26_32d 32_40e 40_48f 48_56

Blue10%

Red7%

yallow8%

Black33%

Pink17%

White8%

Other17%

Q4 What flavor of biscuits do you usually eat?

%1 Chocolate NO #VALUE!2 Mint 8 13.333333 Orange 7 11.666674 Cookie 5 8.333333

5I don't eat biscuits 0 0

6 Others 5 8.333333

Q5 Would you eat biscuits as a mid-morning snack?

NO %a yes 40 66.66667b No 12 20c Other 8 13.33333

Q6 What would be your preferred amount of biscuits in a pack?

NO %a 10 or less 28 46.66667b 10_20 22 36.66667c 20_30 7 11.66667d 30_40 2 3.333333e 40+ 1 1.666667

47%

37%

12%3% 2%

10 or less

10_20

20_30

30_40

40+

32%

28%

20%

20%123456

67%

20%

13%

yesNoOther

Q7 How much would you be willing to pay for a 150g pack of the leading biscuit brand?{in rupee}

NO %a 20 or less 5 8.333333b 20_40 10 16.66667c 40_60 10 16.66667d 60_80 15 25e 80_100 13 21.66667f 100+ 7 11.66667

Q8 What type of packaging would you prefer?

NO %1 Plastic Box 15 252 Cardboard Box 8 13.333333 Metal Tin 18 304 Plastic wrapper 7 11.666675 Other 12 20

Q9 Which brand in biscuits you prefer to consume mostly?

NO %a Sunfeast 24 40b Anmol 12 20c Sobisco 12 20d Horlicks 6 10e other 6 10

40%

20%20%

10%10%

Sunfeast AnmolSobiscoHorlicksother

25%

13%30%

12%

20%

1 2 3 4 5

8%17%

17%25%

22%

12%20 or less20_4040_6060_8080_100100+

Q10 . Would you like to have organic and/or fair trade products, at a higher price?

NO %a Organic 16 26.66667

bFair Trade 25 41.66667

c Both 14 23.33333d Neither 5 8.333333

Q11 What shape of biscuit would you like?

NO %a Circle 33 55b Square 15 25c Rectangle 11 18.33333d Other 1 1.666667

Q12 Are you aware of digestive biscuits / products?NO %

1 yes 45 752 No 15 25

38%

63%

yes or No

1

2

55%25%

18%2%

Circle

Square

Rectangle

Other

27%

42%

23%

8%

Organic

Fair Trade

Both

Neither