"Birthday suits" need special grooming

To prevent chafing, a baby's talcum powder must be

unusually soft, fluffy and clinging—and water repellent,

too. Because zinc and magnesium, stéarates possess all

these qualities, they are used in this as in all types of

cosmetic powders . . . just one of their many applications.

And other precipitated-metallic stéarates are widely

used in industry . . . to increase the viscosity and, thus»

the lubricating properties of industrial oils and greases

. . . to impart desirable "flatness"" and anti-settling

properties to paints . . . as waterproofing agents in tex­

tiles and building materials . . . as dusting and lubricat­

ing agents in the molding of rubber and plastic products. Witco now offers the following stéarates (some in

several grades for specific applications): aluminum, barium, calcium, lead, lithium, magnesium, sodium and zinc. If you have plans requiring special qualities in these and other basic materials—chemicals, oils, pigments, waxes and asphalts—call on Witco for practical cooperation.

WITCO CHEMICAL COMPANY, 295 Madison Avenue, New York 17, Ν. Υ.; Boston; Chicago; Detroit; Cleveland; Akron; San Francisco; Los Angeles.... London and Manchester, England

WITCO CHEMICAL MANUFACTURERS AND

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