The Birmingham Link-up

event partners

Social networking event for members of the

Only Marketing Jobs Community

30th June 2010

A social network:

An interactive structure made of

individuals (or organizations) called

‘nodes’, which are connected by one or

more specific types of interdependency.

…it pays to know peopleThe Birmingham Link-up

Wikipedia

Social events allow you to:

Connect with people

Exchange business ideas

Develop your personal brand

Enhance your career

…it pays to know people

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The Birmingham Link-up

16,000 The number of members in the

UK Marketing Lounge, making it

by far the largest UK marketing

hub on LinkedIN.

…it pays to know peopleThe Birmingham Link-up

LinkedIn is now the

undisputed world champion

of professional social media.Those not engaged are

conspicuous by their absence.

…it pays to know peopleThe Birmingham Link-up

2 out of 3people find a job through networking.

…it pays to know peopleThe Birmingham Link-up

It is thought that 70% of job

vacancies are never advertised.

So you need to make sure that

you can be found.

…it pays to know peopleThe Birmingham Link-up

…it pays to know people

3The number of seconds it takes

to form an opinion of someone.

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How you perceive yourself is

important. But what really matters is

how you are perceived by others.

What is ‘brand you’ telling the world?

…it pays to know peopleThe Birmingham Link-up

Technology is shifting the power away

from the editors, the publishers, the

establishment and the media elite.

Now it’s the people who

are in control.

Rupert Murdoch, Global Media Entrepreneur

…it pays to know peopleThe Birmingham Link-up

For companies, resistance to

social media is futile.

Your competitors

are already there.

Your customers

have been there for a long time.

…it pays to know people

Business Week

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Stop thinking

‘campaigns’

…it pays to know people

Start thinking

‘conversations’

The Birmingham Link-up

…it pays to know people

10The number of new contacts you

should have before you leave tonight.

That’s a conversation with someone

different every 30 minutes.

The Birmingham Link-up

Some people want it to happen,

some wish it would happen,

others make it happen.

…it pays to know peopleThe Birmingham Link-up

The successful networkers I know,

the ones receiving tons of referrals

and feeling truly happy about

themselves, continually put the other

person's needs ahead of their own.

Bob Burg, Author and Networking Expert

…it pays to know peopleThe Birmingham Link-up

You are like an ant.They can’t survive on their own,

either. Ants help other workers in

their colonies. It is the very

definition of altruism.

…it pays to know peopleThe Birmingham Link-up

More business decisions occur

over lunch and dinner than at

any other time, yet no MBA

courses are given on the subject.

…it pays to know peopleThe Birmingham Link-up

The way of the world is meeting

people through other people.

There’s nothing new about it.

…it pays to know peopleThe Birmingham Link-up

All things being equal, people

will do business with and refer

business to those people they

know, like and trust.

Bob Burg, Author and Networking Expert

…it pays to know peopleThe Birmingham Link-up

The current economic climate

lays a responsibility on us all to

find ways to increase the

awareness of our expertise.

…it pays to know peopleThe Birmingham Link-up

Openly and actively engage

with others by offering support,

advice and friendship.

Do this without expectation of

reward and it will soon some back

to you by the truckload.

…it pays to know peopleThe Birmingham Link-up