birmingham literature festival sponsors' preview 2016

Sponsors’ Preview 2016

Emma Boniwell, Development Manager [email protected] / 0121 246 2792

Welcome

The Birmingham Literature Festival runs from 6-15 October 2016. The highlight of Birmingham’s literary calendar since 1999, housed in the iconic new Library of Birmingham, Birmingham Literature Festival is now able to offer a range of ways you and your company can connect with our audiences.

Writing West Midlands | Unit 204 | The Custard Factory | Gibb Street | Birmingham | B9 4AA

www.birminghamliteraturefestival.org | www.writingwestmidlands.org

Our thanks for Foyles for their support in hosting our preview event.

From headline event sponsorship to smaller-scale partnerships, there are many opportunities to suit your budget and ambition.

We will work with you to help get your brand and product to an audience which is predominantly:

• Passionate about arts and culture• Financially comfortable with disposable income

• Well educated• Informed on current affairs

You’ll find more about what we do and how you can be involved in this brochure, but please don’t hesitate to talk to me with any queries.

Emma Boniwell, Development Manager


Get InvolvedIn 2015, the University of Birmingham – an event partner for Birmingham Literature Festival for many years – were the headline event sponsor for our event with Rita Dove, the former US Poet Laureate.

As part of their sponsorship deal, as well as frequent mentions on social media and in all our marketing, they received:

• Their branding on the BLF website, event pages on The Box (our box office) and on stage at the event• A private reception with Rita Dove after the main BLF event• An exclusive event with Rita Dove at the University for staff and students• An allocation of tickets for their staff and students

Meanwhile, Walter Smith Butchers partnered us on the closing event with broadcaster and writer Stuart Maconie, whose new book was The Pie at Night.

In exchange for providing the audience with 150 delicious pork pies for free, Walter Smith Butchers received:

• Extensive mentions on social media, including by Stuart himself• Photos of Stuart enjoying one of their pies on stage during the event• Branding on stage and throughout our marketing• Their Christmas catalogue distributed to the audience after the event, which led to numerous orders over the Christmas period• A signed book as a thank you

Helen Laville, Head of School of English, introducing Rita Dove

Rita Dove at BLF 2015


Sponsorship Opportunities

• Title Sponsor (Birmingham Literature Festival in association with .....)

• Sponsorship of a full day or strand of events (from £3,000)

• Sponsorship of our workshop strand (£3,500)

• Sponsorship of our Young People’s Takeover Day (£3,000)

• Sponsorship of our individual events (from £500 - £2,000)

• Media Partner

• Print Partner

• Subsidised Ticket Discount - we could offer 10 tickets per event at a 50% discount and you make up the difference. We would brand the discount with your name (from £2,500)

• Our Volunteers - one of our most visible assets, dressed in brightly coloured t-shirts, our volunteers are in attendance at each event answering questions and signposting our events. Your logo on their t-shirts (£1,000)

• Official Supplier of Goods/Services - credited in brochure as such

For more information about any of these opportunities, please speak to Emma Boniwell.

Children’s author, Allan Ahlberg, BLF 2015

Actor and writer, Meera Syal, BLF 2015

Creator of Peaky Blinders, Steven Knight, BLF 2014


Bespoke Packages

We will work with you to create a bespoke package of sponsorship benefits to suit your organisation.

Sample benefits could include:

• Allocation of free tickets

• Offer of 2-for-1 tickets across the whole Festival

• Discounted corporate hospitality packages

• Opportunities to meet the writers appearing at the Festival

• In-house writing workshops for your staff

• Your logo in our brochure - print run 15,000 distributed to arts and tourist venues in the West Midlands

• Advert in our brochure

• Your logo on the sponsors page of our website - 10,988 unique users in 2015

• Your logo on the event listing on our website, including link to your website

• Promotional opportunities at the Festival: your banner on our beautifully dressed stage, your product on stage, your promotional material handed out to audiences, information stand in the foyer of the Library of Birmingham • Your company can access PR and publicity opportunities associated with the Festival

Benjamin Zephaniah, BLF 2013

Birmingham Literature Festival 2015 Sponsors & Partners


Event Partners

Venue Partners

Sponsors

birmingham literature festival sponsors' preview 2016

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