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Birk Creative Birk Creative Capabilities Deck

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Page 1: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

Birk Creative

Birk Creative

Capabilities Deck

Page 2: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

Brand + Digital Transformation Agency

Birk CreativeWe are a branding, advertising and management consulting agency that specializes in transformative social and digital technology. We help find blind spots and gaps in your brand strategy so you can connect your business processes to desired outcomes. Our team is comprised of divergent thinkers that can unlock business opportunities you didn't know existed, and transform your mindset about how to convert those opportunities into customers.

Page 3: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

President and CEO

JinJa Birkenbeuel

Unofficial Title: Idea Catalyst and Energy Burst

JinJa's unique ability to spark fresh innovations for her customer's brands comes from the vibrant conversation and intimate client engagement she employs during a collaborative discovery process.

JinJa serves on the Board of Directors of the Jewish-Black Business Alliance , and is one of the Founding Forty of the Women In Entrepreneurship Institute of DePaul University, the first research-based organization dedicated to improving the pathways to success for women in business.

Page 4: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

At Birk Creative, We Have Honest Conversations

1Everyday, we learn fearlessly from our outstanding and successful clients that strive to be innovative and competitive. Our clients are corporate businesses and public sector in technology, healthcare, education, energy, art and culture and retail as well as public sector, entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry.

2We are highly networked. Surrounding ourselves with a solid community of brilliant, positive and entrepreneurial people continuously refresh our point of view which in turn helps us provide even more results-driven solutions for our clients in a variety of industries.

3 We bring others with us to the table so they can succeed. Just as we have.

Page 5: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

Select Corporate And Creative Strategy Clients Include:

Page 6: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

What We DoInnovation, Online and Digital Services

Full service Web, digital, social media and marketing

audits

IT Consulting, Management Consulting and Enterprise

App and Web development

Social Media Establishment

Social media, audits and content strategy

Social media community management, crisis consulting

and content calendar development

Social and digital analytics and reporting

Social media training

YouTube web videos for business, public service and

advertising campaigns

Animation, .gifs and graphics

Digital media strategy, planning, buying

Google AdWords consulting and landing page design

and strategy; Google web analytics and tools

Local search strategy

Page 7: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

What We DoTraditional Creative and Media Services

Traditional media strategy, planning, buying

Infographics and posters

Multichannel digital marketing

Television and radio production

Theme song, naming and tagline development

Scriptwriting and copywriting

Diversity and Inclusion (D&I), multicultural, recruiting and other public outreach strategies

Branding, brand management, reputation and strategy

Messaging, brand promise, taglines, naming

User experience design

Advertising and integrated marketing

Event branding and creative strategy

Public engagement and community outreach

Creative implementation and graphic design

eBook production, writing and publishing for business,

entrepreneurs and writers

Page 8: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

Core CapabilitiesCapabilities

Professional development and training on analog to digital mindset transformation

Podcast development and thought leadership strategies

Ecosystem digital audits and business requirements

Omni channel marketing strategy, planning and buying

Google, Apple, Facebook and other technology platforms for business establishment and transformation

Community, public and stakeholder outreach

Content development and copywriting

Influencer research and strategies

Full stack web development, design and custom application development

Market strategy

Graphic design

Photography and videography

Radio, television and WEB commercials

Page 9: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

Industries and SectorsIndustries

Art and Culture

Destination Marketing

Education

Energy/Sustainable Energy

Entertainment

Engineering

Finance

Health Care and Health and Wellness

Public Health and Public Safety

Public sector/Not for profit

Publishing

Real Estate

Retail

Startups and Innovation Companies

Small Business, Entrepreneurs, Leaders

Transit

Transportation and Aviation

Technology and WEB

Tourism

Transit and Transportation

Sectors

Private

Corporate

Public

Non Government Organizations

Not For Profit

Page 10: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

Our Competitive Advantages

Diverse technology relationships that can be leveraged

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Agility and flexibility offered by our team of diverse thinkers and inclusive culture

Technology and digital transformational-based confidence and culture

Highly personalized service

Innovation combined with creative solutions

Authentic, measurable and outcomes-based social media expertise

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Highly connected in multiple industries, globally

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Page 11: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

Certifications

Birk Creative is certified nationally by the National Minority Supplier Development Council and the Women’s Business Development Council

● Minority Business Enterprise MBE

● Women Business Enterprise WBE

Page 12: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

Certifications

Registered SAM contractor for the Federal Government

● Small Business

● Black-Owned Business

● Economically Disadvantaged Woman Owned Business (EDWOB)

Page 13: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

Overall StrategyOur overall strategy is based on listening to our client, and gathering extensive business requirements, surveys and any other available data before we start any assignment. We have the interest, ability, vibrant energy and capacity to perform on any project request by leveraging our expertise and as needed.

Birk Creative can deliver work that is strategically driven, creatively executed, socially connected and engaging for clients and customers alike. Marketing budgets are shifting online to reach an exponentially growing consumer base, so we pay attention to how the user experience is translated by a client’s identity and business requirements. Birkdesign helps its clients deliver compelling and consistent experiences by providing services that employ great strategic thinking and creative on the front end and seamless execution and implementation on the back end.

Page 14: Birk Creative · entrepreneurs and startups. As brand strategists, our solutions can be applied to virtually any industry. 2 We are highly networked. Surrounding ourselves with a

We love working together.Contact:JinJa Birkenbeuel, President, Birk [email protected]