biovela group presentation for package improvement julius rudenas
TRANSCRIPT
Improvements of the products packages of “Biovela”, “Utenos
mesa”, “Taurages mesa” brands
“UM” kids pate vs “Samsono” kids paštetas
+ Brighter colors - Size of the painting
+ Size of the painting- Brightness
Advantage vs “Samsonas” brand
More eye catching package
Increase the size of the painting
“UM” cured sausage VS “Samsonas” cured sausage
+ Attractive painting- Lack of space for the actual product
+ Well seen product- Poor package design
More space for the actual
sausage in the
packaging
The product will rise the appetite
More attractive packaging
“UM” Panerio sausage VS “Samsonas” Panerio sausage
+ Lightness+ Traditions+ Familiar brand
+ Evokes the emotions-Hidden brand name
The appealing package for the consumer
The more emotional and live product
Create the emotional aspectFamily, person, animal
“UM” shashlik (solution)
5
Change the color of the packaging
to the dark
The dark color will make the product more more visible
It will rise the appetite and
encourage to buy
“Biovela” saliami VS “Tauro” sausage
Canned food 350 t/month
+ The picture of the sausage rise the appetite+ The blue color attracts the attention
+ Attractive picture- Lack of space for the actual product
Make the bottom badge
brighter
Outlined the highest quality
Point of differentiation(will help to differentiate from
KM)
Solution for “Biovela” steaks
Padidinti kespnio matomuma kad matytūsi visa forma, Žmonė prieš pirkdami mėgsta visą kepsnį apžiūrėti, pačiupinėti, matyti jo formąTaip jie renkasi kepsnį
To touch
Take a look from all sidesTo see the whole shape of the steak
The meat lover wants
Slaughter ~ 30.000 pigs / moth
Advice• Make all the package
transparent in order to show the whole steak