bingley fencing

21
EurekaStep Demo Q&A p1/17 Bingley Fencing – Intro Bingley Fencing presented to Topp & Holmes

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Page 1: Bingley fencing

EurekaStep Demo Q&Ap1/17Bingley Fencing – Intro

Bingley Fencing

presented to Topp & Holmes

Page 2: Bingley fencing

p.2/17Bingley Fencing – Intro EurekaStep Demo Q&A

Agenda

• Current Website

• Local Competition

• Prospective Website

• Q&A

Page 3: Bingley fencing

p.3/17Bingley Fencing – Intro EurekaStep Demo Q&A

Current website

Creators of Innovative Marketing and Technology Solutions…more than just an ideas company!

Page 4: Bingley fencing

p.4/17Bingley Fencing – Intro EurekaStep Demo Q&A

Bingley Fencing on Google

Search Engines can find the term “Bingley Fencing” relatively well, however “Fencing Bradford” shows little if none Search Engine Optimization (SEO)

There is no current website displayed on the WWW.

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p.5/17Bingley Fencing – Intro EurekaStep Demo Q&A

Searches on Yellow Pages

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p.6/17Bingley Fencing – Intro EurekaStep Demo Q&A

Bingley Fencing on Yell.com

The only way to get the term ‘Bingley Fencing’ to the top is to type this term specifically

into the search box

Page 7: Bingley fencing

p.7/17Bingley Fencing – Intro EurekaStep Demo Q&A

Bingley Fencing onYell.com

If you type in general terms such as: fencing + Bingley you don’t even come close

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p.8/17Bingley Fencing – Intro EurekaStep Demo Q&A

Bingley Fencing on Yell.com

And when you search for fencing suppliers in Bingley,

although 72 results come up – you don’t even get a mention!

Page 9: Bingley fencing

p.9/17Bingley Fencing – Intro EurekaStep Demo Q&A

Local competition – Bradford & Yorkshire

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p.10/17Bingley Fencing – Intro EurekaStep Demo Q&A

Top 10 on Google

Even though they have most probably spent at least a few thousand pounds on each of these sites, most of them appear as no more than on-line magazines … no interaction and little if no ‘umph’!

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p.11/17Bingley Fencing – Intro EurekaStep Demo Q&A

Top 10 on Google

… even the well designed ones offer nothing more than a visual ‘hook’

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p.12/17Bingley Fencing – Intro EurekaStep Demo Q&A

Top 10 on Google

Finally culminating in someone who seems to know what they’re doing – they’ve invested wisely in their on-line presence and are using it to make money through an integratede-commerce site

In effect customers can browse and buy 24/7

Page 13: Bingley fencing

p.13/17Bingley Fencing – Intro EurekaStep Demo Q&A

Prospective Website

EurekaStep Creative

Page 14: Bingley fencing

p.14/17Bingley Fencing – Intro EurekaStep Demo Q&A

E-Commerce in action

Here we see the beginning of your Bingley Fencing on-line shop. In effect, you’re open 24/7 – even when you’re closed at your depot.

You’ll need a Brand and identity… we can help you there

Page 15: Bingley fencing

p.15/17Bingley Fencing – Intro EurekaStep Demo Q&A

E-Commerce in action

Many rich features to help you compete

Your whole product range can be searched in seconds

Shopping Baskets show just how many products have

been bought so far, together with a running total

Here we see 1 of 5 products revolving within the main

window

Here we see a comprehensive listing of your Product

Categories

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p.16/17Bingley Fencing – Intro EurekaStep Demo Q&A

E-Commerce in action

Catchy features, clear images and items clearly marked ensure good traction throughout the site

Prices and sizes are clearly marked

Customers can even supply their own ‘star rating’

Newsletters are a great way to keep your customers in touch with all your special offers …

Page 17: Bingley fencing

p.17/17Bingley Fencing – Intro EurekaStep Demo Q&A

E-Commerce in action

A simple click on any window opens up a complete Product Summary Page

Everything is clearly marked and special offers can also be

added

Clear ‘Add to Basket’ buttons

Page 18: Bingley fencing

p.18/17Bingley Fencing – Intro EurekaStep Demo Q&A

E-Commerce in action

Associated Products can easily be viewed – and bought …!

Gentle nudges can be easily set “you might also be

interested in the following items …”?

Page 19: Bingley fencing

p.19/17Bingley Fencing – Intro EurekaStep Demo Q&A

[email protected]

E-Commerce in action

Let your on-line sales team take the strain from the off-line …

Cut your staff time even further by getting your

customers to do the work

Page 20: Bingley fencing

p.20/17Bingley Fencing – Intro EurekaStep Demo Q&A

E-Commerce in action

Simple Tower Banners can be placed throughout the site

Great visual aid

Great visual aid

Great visual aid

Great visual aid

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Q&A

Any Questions?