bing design profile
Post on 17-Oct-2014
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DESCRIPTION
Bing Design is a nimble communications firm focuses on timely service and substance. Working hard to establish loyal and collaborative relationships with our clients. We deliver integrated solutions that help clients connect and engage with their audience.TRANSCRIPT
Bing
A LOOK INSIDE
Design
Bing
Design
About Bing
Bing is a nimble marketing communications firmfocused on timely service and substance.
We work hard to establish loyal and collaborativerelationships with our clients. We are driven by asincere interest in their success.
We deliver integrated solutions that help clients connect and engage with their audience.
We have a tradition of solving complex issuesthrough a diverse range of experience intraditional and new media that spans over 25 years.
Bing
Design
Services
Marketing communications – graphic and webdesign and programs
Brand development – strategic planning andexecution
Web strategy – information architecture,usability and search optimization
Emerging and social media – strategy andimplementation
Tradeshow display – development and support
Electronic communications – asset managementsystems, Flash and PowerPoint presentations
Bing
Design
Key Clients
Teradata Corporation “…excellent customer service, reasonable pricing, humor, constantly innovating…”
The Children’s Medical Center of Dayton
Sogeti USA “…I have not seen anything as good as this in a while and wanted to extend my thanks for these tools and the effort that went into them...”
Antioch University McGregor
Wittenberg University “…a top‐notch magazine…”
Bing
SELECTED PROJECTS
Design
Bing
Design
Rebrand a 20‐year‐old Company in under 100 Days
Client – App Architecture
Under new leadership, E Lynn App Architects changed its name to “App Architecture.”
App Architecture partnered with Bing to develop a brand that addressed critical customer research and the principles’ vision for the firm.
Bing helped the company revamp its entire identity including its logo, business materials, trade show displays and website.
Bing
Design
Rebranding Teradata: Raising Intelligence
Client – Teradata Corporation
As a newly independent company, Teradataneeded a new look for its brand – something that garnered the equity of its market leadership, but also signified its resolved focus on data warehousing and analytics.
Bing helped Teradata develop a new logo andtagline – capturing existing brand strengths andmodernizing key elements.
Bing also updated over 400 pieces of Teradata collateral (brochures and sales sheets) in under 100 days.
Bing
Design
Growing Together
Client – Children’s Medical Center of Dayton
Growing Together is a multiple award‐winningmagazine that uses illustrations, originalphotography, and a lively color palette togenerate awareness about health and safetyissues affecting families and physicians.
Three times a year, the magazine is distributedthroughout a 20‐county region in Western Ohio.
Awards – 2006 Bronze Quill Award of Excellence, 2006 and 2007 Silver Addy, 2008 Bronze Addy
Bing
Design
Connect with Readers
Client –Wittenberg University
Wittenberg University partners with Bing to produce its alumni magazine – putting the spirit of the university into print for alumni and friends to reconnect with their alma mater.
The 56‐page magazine includes regular news sections covering all facets of the university and graphic editorial features.
Bing
Design
Defining the U.S. Sogeti brand
Client – Sogeti USA
With new marketing infrastructure in place, Sogeti had an opportunity to define its U.S. brand – both as a serious contender in the marketplace and as an employer‐of‐choice for prospective employees.
Sogeti partnered with Bing to establish a new look for its U.S. collateral and to develop a comprehensive overview brochure of the global company.
Bing
Design
Healthcare Brand Gets New Life
Client – eHealth Data Solutions
eHealth introduced a new product in 2008 and turned to Bing to develop marketing materials for the launch.
eHealth and Bing used the opportunity to update current marketing tools and the company’s strategic marketing approach.
eHealth revised its logo and tagline as part of the project and developed a new look for its collateral. The new design was also carried into tradeshow displays and PPT presentations.
Bing
Design
Wittenberg Mailing: Welcome Home New Students
Client – Wittenberg University
Upon acceptance to the University, Wittenberg mailed a welcome letter to each prospective student.
The mailing folded into a square. A letter from the Director of Admission anchored the mail piece and the surrounding panels described four things a Wittenberg education would deliver: investment, balance, meaning and connection.
Bing
Design
McGregor Postcard Campaign: Come Check Us Out
Client – Antioch University McGregor
McGregor invites prospective students to information sessions where they can meet faculty members and learn about degree programs.
The mailer is printed variably so that it can be personalized for each recipient. It also includes “PURLS” – personalized URLs – for improved measurement.
Bing
Design
Do You Have the X Factor?
Client – Teradata Corporation
Teradata needed a Flash demonstration to compel customers to upgrade/sign‐up for its premium service and to compare the offering to other vendors.
Bing handled demo design and programming, CD face art design, production, and packaging.
The demo was distributed on the web and on CDs that were inserted into Teradata Magazine.
Bing
Design
Ripped from the Headlines
Client – Teradata Corporation
Bing created a Flash presentation to help Teradata showcase its wins and awards.
The presentation incorporated 20+ headlines and was displayed at tradeshows and customer engagements – putting a fresh and engaging spin on what would otherwise become “old news”.
Bing
Design
What’s the Word?
Client – Teradata Corporation
To promote its Relationship Management product to marketers (a new audience for the company), Teradata decided to “go viral.”
Teradata created a downloadable desktop widget that offered a Relationship Management “word of the day” – fictional and humorous definitions that poked fun at marketing mishaps.
Bing
Design
The Name Is T… Big T.
Client – Teradata Corporation
Teradata needed a compelling way to communicate important milestones to its associates and inspire the team.
Bing developed various approaches to solve the problem and the client chose Terrence, an animated tiger mascot with a cool attitude.
Bing partnered with audio engineers, artists, and animators from around the globe to bring the character to life in 3D format for web banners and spots.
Bing
Design
LIVE from PARTNERS
Client – Teradata Corporation
Economic restraints caused a low projectedattendance at PARTNERS – Teradata’s largestcustomer conference and user group. So,Teradata used new media tactics to deliver thePARTNERS experience to non‐attendees.
Bing attended the conference and reported on the event using Flickr, Twitter, and an event blog.
Over 125 people quickly subscribed to updates.
Images were viewed over 15,000 times during the event week.
Bing
Design
Social Media 101
Twitter, Flickr and blogs – oh my! With the (daily) emergence of social media and networking tools, it can be intimidating to jump in the game. Bing helps organizations make the leap.
Bing has provided basic training and has led strategic planning sessions centered around new media for organizations like:
Teradata Corporation
Habitat for Humanity
The Junior League of Dayton
Kettering Board of Community Relations
Bing
Design
Bing Email Invitation: Party on the Patio
Client – Bing Design, self promotion
Bing created an email campaign to invite clients and vendors to a Party on the Patio at the FrazePavilion.
The first email was an invitation to attend; Subsequent emails were sent only to guests who had RSVP’d, and included directions and other helpful information.
The message was sent using an email tool that tracks open rates, forwards and other relevant statistics.
BingDesign
www.bingenuity.com
www.twitter.com/bingenuity
www.flickr.com/photos/bingpics
Bing
Design
Bing Is
Thoughtful
Curious
Fast
Fun
Ideas
…here to help. Just call (937) 767‐2521 and ask for Nick.