bima sxsw recap_gareth james deck
DESCRIPTION
Gareth James' presentation at BIMA's SXSW recap event, held on 3 April 2013.TRANSCRIPT
ENCHANTED OBJECTS REDUX
Gareth James @mrgarethjamesCCO @TMWAgency
THE MAKER MOVEMENT, 3D SCANNING,3D PRINTING
SXSW TRENDS
THE DISAPPEARING UISXSW TRENDS
THE DISTINCT LACK OF TALK ABOUT MOBILE PHONE APPS
SXSW TRENDS
INTERNET OF EVERYTHING, UBIQUITOUS COMPUTING
SXSW Trends
OH SO BIG DATASXSW TRENDS
ENCHANTED OBJECTS:A REFRESHING WAY TO IMAGINE THE WEB
ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC, ARTHUR C CLARKE
DOROTHY’S SHOESEnchanted object:
THE WEASLEY FAMILY CLOCK
Enchanted object:
DICK TRACY’S WATCHEnchanted Object
THAT SWORDSXSW TREND
WHY ENCHANT OBJECTS?
HOW TO ENCHANT
1. OMNISCIENCE:WANTING TO KNOW EVERYTHING
2. COMMUNICATION: EFFORTLESSLY CONNECT WITH OTHERS
3. PROTECTION: LOOK AFTER ME LOOK AFTER MY STUFF
4. HEALTH:HELP ME LIVE FOREVER
5 TELEPORTATION: EFFORTLESS MOBILITY
6. EXPRESSION:ONCE OUR ROBOT FRIDGE AND VACUUM CLEANER ARE DONE…
SO… BUILD ENCHANTMENT INTO YOUR THINGS
1. It’s about real objects not hiding them behind screens
2. Appropriate UX - Ambient, Glanceable, Visible, Theatrical
3. Real brand presence in peoples lives4. Create something magical