billy tucker, cudo - 'secret of social media
DESCRIPTION
iStrategy Conference 2011: Billy Tucker, CEO/Founder, Cudo, 'The Secret to Social Media' - Opening Keynote Session (Day One)TRANSCRIPT
Billy TuckerCEOCudo
…the success of Group Buying should make you rethink your e-commerce strategy…
“ZERO TO $377M IN UNDER 12 MONTHS…THIS SECTOR IS NOW THE FASTEST GROWING RETAIL PLATFORM IN
AUSTRALIA”*
*IBISWorld Group Buying Report, 27th April 2011
what is Group Buying exactly?
57signals
how large is the opportunity?
capacity minus average occupancy
marginal cost of sale
upsell opportunity
loyalty factor
revenue share
broadcast engagement
Group buying isn’t Social Commerce, yet
Risk Management and the untold impact of Social
• Your customers will find a way to broadcast “feedback” about you online• Measure sentiment, engage them, give them a platform• Monitor and moderate, never astrosurf• Social brings New Risk, get over it!• Provide a platform BEFORE the event you fear the most happens
social2
57 Signals to personalisation
2110 action $$$$$ >45% male
55%
OPEN RATES
172%
CLICK THROUGHRATES
982%
OUT OF OFFICE RECEIVED DAILY BY BILLY TUCKER
test and learn, faster than anyone elseall emails emails sent from “Billy Tucker”
the Group Buying category will evolve to be….
more social
hyper-local
personalised
scale effects will emerge…
…and whoever makes best use of data will win
