bill maclachlan - bringing mobile into your business - digital in kent 2013
DESCRIPTION
Bill Maclachlan is the Business Director at Red Ant who are based in Rochester in Kent. He was kind enough to share his talk on bringing mobile into your business and the benefits it can have. http://www.liveandsocial.com http://www.digitalinkent.co.ukTRANSCRIPT
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Bringing mobile and tablet devices into your
business
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2010 prediction: mobile to overtake PC by 2013
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2013 reality: it seems to have come true
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Mobile searches are increasing..
Search volumes on tablet outpace all devices + 132%
Search volumes on smartphone devices grew + 66%
87% of mobile users search for local information on phones
76% go on to make a purchase or contact the business
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Industry stats
72% of UK consumers own a smartphone vs to 58% in 2012
Over 50% of consumers have used a smartphone to check product availability and to buy goods
Actions for businesses:
– Develop mobile commerce capabilities through a mobile site or app
– Put mobile in a predominant position in their advertising strategy
– Explore the possibilities of embedding a mobile payment solution
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“Tipping point reached in e-retail, as mobile now accounts for all online growth”
IMRG, September 24, 2013
Sales via Desktop flat-line as sales via mobile devices now account for all online growth
Shift in consumer behaviour confirmed as online shoppers migrate to mobile devices
23% of all retail sales were from mobile devices in Q2 2013
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Your options in mobile
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The platforms for you
Look at your website reports and see where your traffic volumes are coming from………….
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The channels for you
- faster browsing - better for large images - ideal for video - popular amongst 25+ adults - fast replacing PC as main traffic driver
- slower browsing - needs small images - ideal if search is a big traffic driver for you - a key driver of calls and ‘store locator’ searches
- mid speed browsing - richer experience - ideal for loyal customers
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Responsive design as a solution for all devices
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The uses of mobile
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The uses of mobile
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The potential of mobile
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Connect your website experience to your store
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Target your customers on their mobile in-store
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Thank you