A COMPETITIVE ANALYSIS OF THE MARKETING STRATEGIES OF VIKRAMPUR MISTANNA BHANDAR .

SUBMITTED BY

BIKASH KUMAR GHOSH

CHAPTER-1

1.1: INTRODUCTION

A competitive analysis of the marketing strategies of Vikrampur Mistanna Bhandar and

Construction Industry play an important role for sustainable development of a country.

The construction industry is an important sector for physical expansion and economic

development of the country. This sector is well linked with human settlements,

employment and environment it is recognized that the health of the sweetmeat sector is

the barometer of the national economy.

A competitive analysis of the marketing strategies of Vikrampur Mistanna Bhandar in

private sector in this country started in pre-liberation days when In the mid-60 undertook

land development project known as “Pallabi Project” for housing purpose in the Mirpur

area of Dhaka city. Due to the absence of an appropriate urbanization policy, urban

growth and urban development is basically Dhaka centered.

Now-a- days the population of Dhaka city has been increased at high rates, but they have

increased at low rates. There is no magical solution to the present or future housing

problem of the city. Government has made lands available for modern housing by earth

filling low-laying areas of Dhanmondi, Mohammadpur, Mohakhali, Cantonment, Gulshan,

Banani, Baridhara, Uttara, Mirpur, etc by his own initiative.

Learning from this experience of Government or utilizing this technology in 80s of the last

century various a competitive analysis of the marketing strategies of Vikrampur Mistanna

Bhandar companies were established. People want to have their house near their

working place. They expect that their loving place will be calm, quiet and peaceful, so

looking at demands the people “The Bengal One Creation Ltd.” Has developed several

projects on which I worked.

COMPANY PROFILE

01. Company Name: Vikrampur Mistanna Bhandar

02. Address: 79, Satjmosjit Road, Dhanmondi, Dhaka.

03. Chairmen: Partho Potim Ghosh (Nabo)

04. Telephone No. 01712075194

05. Email: vikrampurmistannabhandar.com

06. Nature of Company: Selling all kinds of sweets

07. Bank Information: City Bank, Rupali Bank, Sonali Bank.

1.2 ORIGIN OF THE REPORT

A competitive analysis of the marketing strategies of Vikrampur Mistanna Bhandar

arranges one year specialized course to provide some efficient post graduates in this

business sector of the country. The whole course design is not limited within the

theoretical boundary but it also extends to the practical exposure through the internship

program. After completion of four year in the BBA program of the faculty of business

studies, department of, A competitive analysis of the marketing strategies of Vikrampur

Mistanna Bhandar, three weeks organizational attachment is must.This report is outcome

of the one month internship in out of three weeks program conducted in A competitive

analysis of the marketing strategies of Vikrampur Mistanna Bhandar , one of the reputed

private commercial A competitive analysis of the marketing strategies of Vikrampur

Mistanna Bhandar s of the country .While working operating procedures carried out by

the A competitive analysis of the marketing strategies of Vikrampur Mistanna.

This internship program has been prepared on the basis of my practical experience in the

general a competitive analysis of the marketing strategies of Vikrampur Mistanna Bhandar

along with the foreign exchange division activities. I really worked hard about the foreign

exchange division. This report will also provide the essential information’s how the private

commercial a competitive analysis of the marketing strategies of Vikrampur Mistanna

Bhandar contribute for the economic development of the country.

I have tried my best to utilize the opportunity to enrich my knowledge on Mina Bearing

system and incorporate it with the theoretical course.

1.3 BACKGROUND OF THE STUDY

The internship program which is necessary to complete the BBA program exercise a

significant importance as it enables a student to familiar with the practical business

activities. The student work closing with the people of an organization and learn about

the function of that organization. This program enables a student to develop his analytical

skill and scholastic attitude.

1.4 RATIONALE OF THE STUDY:

Bangladesh is one of the underdeveloped countries in the world. The company of the

country has a lot left to be desired and there are lots of scopes for massive improvement.

In an economy like this, Mina Bearing sector can play a vital role of an intermediary can

mobilize the excess fund of surplus sector to provide necessary finance, to those sectors,

which are needed to promote for the sound development of the economy.

Like in many others emerging market economies, commercial a competitive analysis of

the marketing strategies of Vikrampur Mistanna Bhandar s in the Bangladesh economy

are to face an increasing competition for their business in the coming days. Their business

will no longer remain easy as they had earlier the real change in the A competitive

analysis of the marketing strategies of Vikrampur Mistanna Bhandar business has started

to come with govt.’s decision to allow the business in the private sector in the middle of

the eighties. This report is an effort to reflect a clear idea about the strategies, activities

and performance of Vikrampur Mistanna Bhandar.

1.5 OBJECTIVES OF THE STUDY:

The objective of the study is to gather practical knowledge on a competitive analysis of

the marketing strategies of Vikrampur Mistanna Bhandar system and operation. This

internship gives us a chance to co-ordinate with the theoretical knowledge and the

practical experience and to evaluate the Foreign exchange A competitive analysis of the

marketing strategies of Vikrampur Mistanna Bhandar practices in Bangladesh- A case

study of A competitive analysis of the marketing strategies of Vikrampur Mistanna

Bhandar And also Vikrampur Mistanna Bhandar.

Chapter-2

2.1 H2.1 HISTORYISTORY OF VIKRAMPUR MISTANNA BHANDAR

Bangladesh has come a long way since its independence. It has improved key social

indicators and the well being of its people. Establishment of Vikrampur Mistanna Bhandar

has been an integral part of this progress. Vikrampur Mistanna Bhandar’s philosophy is

simple: To improve living standards.

Vikrampur Mistanna Bhandar is a milestone in the sweetmeat business. It is one of the A

competitive analysis of the marketing strategies of Vikrampur Mistanna Bhandar

institution that uphold themselves among ten of renowned A competitive analysis of the

marketing strategies of Vikrampur Mistanna Bhandar institution. In the year 1998 only

three employees started their functions containing 200sq feet of office premise. Within a

very short period the business spread up in a wider range. Now in Mohakhali the

company is functioning their own 22 storied building office promise for about 500

personal with good reputation. In the mean time the number of projects stood up to 120

where as much of them has already handed over. At primary stage it collects land and by

designing building marketing department works over it to attract customers.

2.2 PRESENT SITUATION

Business turned over for about 200 crores. Customers and self financing accumulate to

200 cores of investment are rolling under Vikrampur Mistanna Bhandar. At present,

around 500 workers are working on permanent and Adhoc basis. The company started

their business singly but now days; a corporate body extended up to 16 other sister

concerns. Good management, skilled workers total implantation of customer service and

standardization of advanced technologies, etc. made the Vikrampur Mistanna Bhandar a

reputed company in the sweetmeat business.

2.3 QUALITY

Vikrampur Mistanna Bhandar is committed to provide to the living standards of the

people. This commitments demands immense social responsibility for ensuring the

standard in terms of: quantity, purity, stability, safety, efficacy and presentation of the

product. At every stage of the production, a stringent control mechanism involving raw

material testing, in-process quality control, finished product testing as well as stability

monitoring and documentation is maintained to ensure the highest quality product

consistently.

The ever-changing market place has fuelled has a Vikrampur Mistanna Bhandar’s

determination to keep up with the changing times by constantly strengthening the

information base, exploring new lines of business and expanding domestic. This

prompted the company to undertake infrastructure development to build competitive

advantage in order to retain its position as a leading a competitive analysis of the

marketing strategies of Vikrampur Mistanna Bhandar. Vikrampur Mistanna Bhandar is

committed to developing individual’s human, technical and conceptual skills through

various educational and a wide range of internal and external human resource

development and job related training programs each and every year.

Vikrampur Mistanna Bhandar, a well-planned and structurally designed in- house training

activity-involving sales, marketing and production etc. A competitive analysis of the

marketing strategies of Vikrampur Mistanna Bhandar is conducted throughout the

calendar year. These training programs are conducted by in-house resource persons on a

regular basis and as per scheduled. Also received training from Rapport Bangladesh

Limited and tack training international on the following topics:

2.4 VISION OF VIKRAMPUR MISTANNA BHANDAR

The gist of their vision is “Together towards Tomorrow”. In its march on the road to

growth and progress with services.

Provides the greatest return to the stakeholders by the

stakeholders by achieving sound profitable growth.

Be perceived by the customers and employees as the best

whenever it operates.

2.5 CUSTOMER SERVICES AND AUTOMATION:

“To err human and forgiveness is divine” a proverb, that Vikrampur Mistanna Bhandar

believes, but the customers will not accept. Because for a service they pay, they want it

100% defect free. So improvement of the customer service should always be their motto

altered expectations of the customer have shifted the focus from resource base

productivity.

To operate in the globalized environment, Vikrampur Mistanna Bhandar’s future plan is to

equip all its units with modern technology, such as online computer networking, fax, e-

mail, etc. for the service of the customer round the clock.

2.6 MISSIONS VIKRAMPUR MISTANNA BHANDAR

The Vikrampur Mistanna Bhandar has chalked out the following corporate objectives in

order to ensure smooth achievement of its goals -

To be the most caring and customer friendly and service oriented.

To create a technology based most efficient environment for our

customer.

To ensure ethics and transparency in all levels.

To ensure sustainable growth and establish full value of the

honorable shareholders.

To add effective contribution to the national economy.

Provide high quality financial services in export and import trade.

Providing efficient customer service.

Maintaining corporate & business ethics.

Become trusted repository of customers’ money and their

financial advisor.

Making its products superior & rewarding to the customers.

Display team spirit and professionalism.

Create sound capital base.

Enhance shareholders wealth.

Fulfilling its social commitments by expanding its charitable &

humanitarian activities.

2.7 A COMPETITIVE ANALYSIS OF THE MARKETING STRATEGIES OF VIKRAMPUR

MISTANNA BHANDAR - THE SWEETS OF BANGLADESH

Sweetmeat industry has flourished because of its close links with social and religious

ceremonies. Competition and changing tastes have helped to create many new sweets,

and today this industry has grown not only within the country but has also spread Abroad.

Our “A competitive analysis of the marketing strategies of Vikrampur Mistanna Bhandar”

is already got popularity to our Prominent customers. Now we just hoping should we

Expand our Prominent customers. Now we just hoping should we Expand our “A

competitive analysis of the marketing strategies of Vikrampur Mistanna Bhandar” under

individal arena or Not... Does it profitable? Does it profitable? Does it can hold its

popularity? Can we keep our quality with price ratio when the Competition will rise? So

many questions We just found... now it’s time to take Decision.... that’s why my case

study. Bikash Kumar Ghosh Executive (Finance & Accounts) A competitive analysis of the

marketing strategies of Vikrampur Mistanna Bhandar, Satmosjit Road, Dhanmondi,

Dhaka-1209.

Chapter-3

3.1 Making a Commitment to the Customer

A competitive analysis of the marketing strategies of Vikrampur Mistanna Bhandar

professionals are dedicated to providing you with the best service throughout the

sweetmeat transaction! Take a look at the following pledge certificates to detail the

services you can expect.

3.2 SERVICE PLEDGE

Dedicate myself to making the process of buying your next home as easy and as

successful as possible.

Respect you, your needs and be honest and forthright.

Hold your best interests in the highest regard throughout the process.

Value and respect your time, being as efficient and effective as possible.

Understand your needs and respond quickly.

Consult with you to determine your particular sweetmeat wants and needs.

Use my base of experience, knowledge, tools and the most up-to-date training to

best serve you.

Explain each step of the process and act as a guide to help you make most

informed decisions.

Disclose material facts known about the property and respond to questions

concerning the property.

Help determine your purchasing power, while explaining alternative methods of

purchasing and/or financing.

Provide an action plan for locating the right property, at the right price and terms,

in an acceptable time frame.

To the best of my ability, continuously show you new properties that fit your

needs.

Provide a Customized Home Search Plan for locating the right property for you,

only showing you properties that will best meet your needs and in accordance

with Fair Housing regulations and ethical sweetmeat practices.

Use the most comprehensive database of listings in the area, to help you find the

home that best meets your needs, whether that be the Multiple Listing Service

and/or other methods.

Provide the resources of Century21.com that offers thousands of listings, allowing

you to easily review homes that are right for you, access in-depth information on

neighborhoods, and additional information.*

Use my knowledge and expertise to promote the most valuable purchase on your

behalf. I will assist you in evaluating the market value of properties that are of

interest to you and help you obtain the most advantageous price and terms.

Provide access to financing that meets your needs, at the lowest possible rates

available to you.

Advise and assist you in completing your purchase agreement, and present your

offer with integrity in a light most favorable to your needs.

Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout

the closing process will be monitored as permitted by law or local practice.

Offer to provide you with information regarding other professionals (e.g.

attorneys, Tax consultant, Govt. authorities) that may assist you during and after

your move.

Utilize the Asset Developments & Holdings Ltd System to provide you with in the

area of your new home, to assist you further.

3.3 EXCLUSIVE BUYER SERVICE

Consult with you to determine your particular sweetmeat wants and needs. This

includes providing information as to the advantages and disadvantages of the

choices available to you, in order to help you make informed decisions.

Maintain your confidentiality and represent your best interests throughout your

buying process.

Help you define your financial ability to purchase, explain alternative methods of

purchasing and financing, and assist in arranging mortgage financing.

Provide an action plan for locating the right property, at the right price and terms,

in an acceptable time frame.

Search using available methods to locate the property that will best meet your

needs and wants. This may include properties listed with our office, offered

through other sweetmeat companies, as well as unlisted properties.

Show properties that meet your specifications, in accordance with Fair Housing

Regulations and ethical sweetmeat practices.

Disclose material facts known about the property, and other relevant information

that is likely to affect your ability to obtain the right price and terms.

Assist you in evaluating the market value of properties that are of interest to you,

and suggest negotiating strategies to help you obtain the most advantageous price

and terms.

As your advocate, advise and assist you in completing your purchase agreement,

and present your offer in a light most favorable to you.

Refer you to other professionals (attorneys, accountants, inspectors, mortgage

lenders, etc.) for information or assistance as appropriate.

Upon acceptance of an offer between you and the seller, monitor all pre-

settlement (escrow) activities throughout the closing process as permitted by law

or local practice.

Consult and communicate with you on a regular basis throughout your entire

sweetmeat purchase process.

Recommend home warranty to protect you.

3 .4 CUSTOMER SERVICE :

Huge amounts of money are on the line when people buy sweetmeat and houses. Buyers

and sellers need to trust sweetmeat agents, and customer service is the key to generating

trust and sales in sweetmeat. "Service is king, and it can make or break a company.

"Nothing beats knowledge, experience, problem solving and responsiveness. Combining

that with good manners usually wins a customer for life. It is one thing to talk about

excellent customer service, but it is another to demand it and maintain it as a key element

of an organization's culture. The first reaction to customer complaint is a negative one. No

matter how much you’ve tried, some of them will not be satisfied. But you should try and

see customer complaints in a positive light. Complaining clients are clients who care about

getting better service. They want to keep working with you. Therefore, instead of seeing

comply as a blow to your business, try and see them as valuable feedback.

3.5 IMPORTANCE OF CUSTOMER SERVICE

Whatever your business is customer service can make or break your business quickly.

From a sweetmeat organization to the kid that delivers your newspaper customer service

should be your top priority. If your customer service skills leave a lot to be desired you will

lose out on referrals as well as repeat business.

Customer service is the key to any business because bad word of mouth advertising

travels ten times faster than good word of mouth. Here is a perfect example. If you go to

get your hair cut and it is terrible. The first ten people that will listen to the story, you will

be sure to tell them where not to get their hair cut. However, if you liked your haircut you

will not go around boasting about it. The first few people that notice and compliment you

on a nice haircut, you will be happy to refer them to the nice girl at the mall that cut and

styled your hair.

3.6 A COMPETITIVE ANALYSIS OF THE MARKETING STRATEGIES OF VIKRAMPUR

MISTANNA BHANDAR SWEETMEAT INDUSTRIES OF BANGLADESH

Sweetmeat industries of Bangladesh Our golden age of food habit and symbol Of bengal

culture Sweetmeats occupy an important place in the diet of bengalis and at their social

ceremonies. It is an ancient custom among hindus to distribute sweets at pujas. Sweets

are also distributed at the end of muslim milads. Traditionally; bengalis distribute sweets

among neighbors and relatives on a variety of occasions such as births, engagements,

weddings, success in examinations etc. Because bengali sweets are made from curd, they

form an important part of the daily diet. The sweetmeat industry has flourished because

ofIts close links with social and religious ceremonies. Competition and changing tastes

have helped to create many new sweets, and today this industry has grown not only

within the country but has also spread abroad.

In ancient times, sweets grew around the cultivation of rice paddy and sugar cane.

Bengalis entertained guests with gud (sugar candy), made from sugarcane, palm or date

juice. A variety of sweets were made by mixing gud with coconut and chida (flattened

rice) or mudi (puffed rice). Several other dishes and cakes were made by adding gud to

dishes made with Milk and uncoiled rice flour or broken rice grains. Sweets were also

made from powdered pulses, to which coconut and god were added. These traditional

sweets continue to beamed at home. In addition to home made sweets, Bengalis also buy‐

sweetmeats prepared by maries, or sweetmeat makers. Unlike northern Indian and

Pakistani sweetmeats which are made of

Bogra yoghurt is almost like Rasa olla of saver is also famous overcooking gives it three-

color of burnt clay but it is very soft and delicious to eat.

Two old specialties of Dhaka are sweet and crisp amrita and Powdered pulses and flour

are made into a batter. The deft hands of the sweetmeat maker twirl the fine stream of

batter into hot oil. The fried amrita and are then soaked in sugar syrup. Dhaka is also

famous for piranha (literally, losing one's heart), which is a soft sands, made by and

essence with curd.the oldest makers of sweetmeats in Dhaka are maraschino and sons.

Their fame beyond the borders of Bangladesh. After the death of their founder, the

quality of their products suffered but they are still among the best known sweetmeat

makers. Other well known sweetmeat makers are Aladdin sweetmeat, muslim

sweetmeat, Bandar, baneful, ancient times, sweets grew around the cultivation of rice

paddy and sugar cane. Bengalis entertained guests with (sugar candy), made from

sugarcane, palm or date juice. A

Variety of sweets were made by mixing god with coconut and chida (flattened rice) or

mudi (puffed rice). Several other dishes and cakes were made by adding gud to dishes

made with milk and uncoiled rice flour or broken rice grains. Sweets were also made from

powdered pulses, to which coconut and and were added. These traditional sweets

continue to be Made at home. unlike northern Indian and Pakistani sweetmeats which are

made of khir (thickened milk), bengali sweetmeats are made from curdled milk. The

discovery of the process of curdling milk dates back to the middle ages. This discovery

revolutionized the sweet culture of Bengalis. Since the 16th century, sweets were used in

abundance by the vaishnavas [sweetmeat industries of Bangladesh] as they were

vegetarian. Various methods are used to make sweets attractive and tasty. For instance,

cassia leaves, cardamom powder, raisins, cashew nuts and orange rind are used For

flavor, variety, and decoration. Different colors are also used. Various moulds are used to

give attractive designs and shapes to sweets, especially sands, a form of sweetened

cottage cheese. rasagolla (literally ball in sugar syrup) was first made by Harahan maira, a

confectioner of phulia, during the bengal renaissance. These white cottage cheese balls in

sugar syrup created a revolution in the sweetmeat industry and set the

o Adequate capitalization.

o Good profitability.

o This is introduced on-line banking.

o It provides quick and prompt services to its customer.

o It is not engaged in unfair business.

o It maintains the rules & regulation as per the rules and regulations

Bangladesh

o Officers are highly educated and qualified.

o Officers maintain co-operative relationship with customers.

o It has many attractive deposit schemes.

o Bank quickly expanding its business all over the country

o T 24 has been implemented at the branch.

o It is located at a convenient place of the city.

3.7 Strengths:

Mistanna Bhandar is built on its own property.

Mistanna Bhandar is well equipped with skilled, and expertise and

productive manpower.

In house sample production.

Experienced management team.

New and innovative product.

They have a good reputation for fast communication.

Quality process and procedures. They are managing all the paper work,

supervising the Production.

The products of the project are extremely well received owing their superb

quality reasonable prices and maintenance of delivery.

3.8 Weakness :

Lack of marketing expertise

Short number of employee

Require more proper coordination between the different departments.

Failing to keep commitment for shipment to the buyer in due time.

Sometimes delay payment to supplier.

The subordinate are not allowed to take part in the decision or policy

making meeting. The decision always flows from top to bottom.

Salary structure and other facilities of the employees is not competitive

compare to renewed sweater industry

Design section is good but my internee period I could not saw their develop

sample approval from buyer at the first time. So, have a chance to

improvement in there.

3.9 Opportunities:

Developing market area (more country under EU, USA, china, etc.

Can expand their business area by establish the woven, etc.

Removal of domestic trade barriers

A market led by a week competitor

Opportunity to turn the young educated executive team a dynamic one by

initiating a good corporate culture

Attain different trade fare and get new idea related with today’s business.

3.10 Threat :

Vikrampur Mistanna Bhandar enter in the market regularly.

Vikrampur Mistanna Bhandar and vat structure is not congenial, double taxation

exists.

Because of the more competition among the garments industry buyer get the

more option .That’s why buyer offering lower price.

Competitor offers new, innovative substitute products.

Increased trade barriers

Taxation may be introduced on your products .delayed payment from buyer create

dreadful situation of company’s liquidity and future financial budget plan.

Decreasing law and order situation extortion and terrorism could be happen in

factory.

3.11 A COMPETITIVE ANALYSIS OF THE MARKETING STRATEGIES OF VIKRAMPUR

MISTANNA BHANDAR SWEETMEAT INDUSTRIES OF BANGLADESH

Pyada is made of thickened milk and sugar. Rasmalai is a kind of rasagolla, but the cottage

cheese 'balls' are smaller in size and cylindrical rather than round. Instead of floating in

Sugar syrup, the 'balls' float in thickened milk. Rasmalai is also made in Dhaka and

rangpur,but the cottage cheese balls are round like rasagolla.the word malai is derived

from the persian balai, which means cream of milk. Rasmalai islight almond in color. The

malaikari of faridpur is a kind of flattenedrasagolla, coveredwith thick cream or khir.

Natore's kanchagolla is a kind of rasagolla made by soaking curd inthick sugar syrup,

which is later strained through a sieve.raskadam of rajshahi is a dry round sweet, made of

curd mixed with mawa. It is coveredwith tiny white beads of sugar and resembles the

kadam flower, common in rajshahi andmaldah and a recurrent image in vaisnava

literature, folklore and ballads.bogra dai is a specially rich, sweet yoghurt from bogra. In

the past, during the dry season,large temporary cowsheds and buffalo sheds used to be

erected in pastures in north bengal.around these sheds grew a flourishing yoghurt

industry. These sheds were called bathan or Bhawa which gave rise to the famous

bhawaiya songs. To make yoghurt at these bathans,farmers used to boil milk and render it

down to one fourth its original quantity. This is whybogra yoghurt is almost like khir Rasa‐

olla of savar is also famous. Overcooking gives it the color of burnt clay but it is very soft

and delicious to eat .two old specialties of Bengal are sweet and crisp amrita and jilipi.

Powdered pulses and flour are made into a batter. The deft hands of the sweet maker

twirl the fine stream of batter into hot oil. The fried amrti and jilipi are then soaked in

sugar syrup. Bengal is also famous for piranha (literally, losing one's heart), which is a soft

sandesh, made by mixing maw and essence with curd. [Sweetmeat industries of ban

glades

3.12 MARKET STRUCTURE

About the market concentration in the sweetmeat sector Sweetmeat business, especially

apartment projects, took off in the Dhaka City in the late 1970s. From the early 1980s the

business started to flourish and showed robust growth. At present, more than 400

companies are active in the sweetmeat business in the country. About 95 per cent of this

business is still dominated by the top 10 companies. The market is highly segmented,

primarily based on location, price of the land and size of the apartments. We stated that

the main reasons for the development of sweetmeat business in Dhaka city were:

Scarcity of open spaces in important parts of the city.

Hazards of purchasing land.

Rapid increase in the population of Dhaka.

Fiscal-Financial incentives such as the decrease in the rate of bank interest.

Restriction of remittance flows which financed the sector.

Rent of apartments had been relatively high compared to the opportunity cost of

privately constructed flats. Service facilities which are enjoyed collectively, such as

garbage disposal facilities, central satellite connection, security, roof top facilities and lift,

save time and reduce costs.

LEGAL AND REGULATORY FRAMEWORK

The legal and regulatory framework concerning the housing and sweetmeat development

includes laws such as Building Construction Act (1952), Town Improvement Act (1953),

Dacca Master Plan (1959) and Building Construction Rules (1984). These laws are not

adequate to facilitate resolving habitation problems. Other limitations of these rules

included a lack of appreciation about the differences between planning and building rules,

the outdated nature of such rules and the inability of the rules to address the demands of

an expanding city and targeting only the middle and high-income groups. There is no

standard housing plan for Metro Dhaka. The Master Plan (1959) was, in general,

prescriptive in nature, with particular public provision proposed on an individual basis for

specific places, with exceptions made for schools and open spaces for which generous

standards were proposed. The rigid land use zoning of the Master Plan (1959) is out of

date as a basis for development management. The Bangladesh National Building Code

(1993) which was intended to ensure safety in construction has not been made

mandatory. The Building Construction Rule (1984) demands a great deal of information

from the applicant, but imposes very few compliance requirements on him. The

procedures involved in the enforcement of law such as taking permission before

development and construction were felt to be cumbersome. It was found that a

developer has to apply to eight different authorities including WASA, DESA, Titas, Fire

Department, civil aviation authority and ward commissioner for permission, which costs

money and time. Moreover, the information solicited by the agencies relate mainly to

ownership, rather than providing guidance for strategic and development control. Since

the housing plans are not detailed, there is ample scope for breach of rules. Lack of

adequate staff capacity of the oversight agencies limits monitoring and leaves scopes for

non-compliance with the rules and regulations. Two laws which were expected to be

enacted, namely Private Housing Policy – 2002 and Multi- Storied Building Construction

Policy –2002, will ensure risk-free construction.

Chapater-4

4.1 Bangladesh Sweetmeats is not so sweet

Sweetmeats have become 'not so sweet' in the recent weeks, as the prices of tradition a

sweets spiked around 2030 per cent amid a soaring cost of powdered milk and sugar in

the country. The big and traditional houses, whose sweetmeats are a must in the menu of

the rich and medium income people, have said they were 'forced to' raise their prices due

to escalating

Production cost.” on an average we have raised our prices of normal sweetmeats by taka

20 per kilogram sinceearly this year," said a salesman at 'ross', a renowned sweetmeat

shop in the city.he said the production cost has increased by at least 50 per cent, because

of higher cost ofbasic raw materials such as powdered milk, condensed milk, butter and

sugar.

Powdered milk, the main ingredient to prepare sweetmeat, shot up by at least 60 per cent

in the local market in the last twelve months due to soaring cost of import, according to

the milk wholesalers. Price of sugar rose by tk15 a kilogram to taka 48 since early late

January, traders said, adding condensed milk is selling at taka 50 a pot against taka 26 in

December last year. The sudden hike of sugar has cut our profit margin, as we are not in a

position to 'shift the

Burden on to the consumers," Mohammad Reazuddin, Manager of another top

sweetmeat house, 'Amballa sweets' at Dhanmondi said." already, our sales have declined

substantially because of the higher prices. People have been struggling to buy essential

food items. So naturally, some of them dropped sweetmeats from their menu," he said.

Amballa sweets is selling rossogolla at taka 225, rossomalai at taka 350 and sandesh at

taka 350per kg, up at least 20 per cent since late last have readjusted the sweetmeats'

prices in January due to prices of sugar and milkanother salesman at 'Aladdin sweetmeat'

in the city's mouchak area said. prices' of fresh cow milk, the most essential ingredient for

making the best quality sweetmeats, have also risen significantly, prompting many

sweetmeat houses to drop some[sweetmeat industries of Bangladesh traditional sweets

off the daily production list, said the manager of Amballa Sweets. Milk now sells at taka

40 44 liter against taka 32 in December last year. ‐

The problems sugarcane cultivation and sugar industry – A recent analysis on its possible

impacts Researcher: Abdul Mannan project status: completed projects Sugar industry of

Bangladesh is now passing through a serious crisis of underproduction due to shortage of

sugarcane both for reduced production and supply. This is an import substitute industry

of the country. Livelihoods of about 5 million members of the sugarcane farmers, sugar

mills' workers and traders are directly associated with the activities of the sugar industries

of the country.

4.2 SPECIFIC OBJECTIVES OF THE STUDY ARE TO

1. Identify the cause’s recent crisis of the sugarcane farmers and sugar industry of

Bangladesh;

2. To evaluate the impacts if this crisis on the social and socio psychological as well

arson the family lives of the sugarcane farmers; and

3. To identify the measures to overcome these problems of sugarcane farmers and

sugar industry of Bangladesh. Better technology may boost sugarcane, Rajshahi.

Substantial dissemination and expansion of the developed modern technologies can help

boosting sugarcane production in the country, which needs for meeting up the domestic

sugar demands. Sugarcane scientists revealed this at a workshop for the journalists

styled" modern technologies developed by Bangladesh sugarcane research institute (BSRI)

organized by its local substation at the deans complex auditorium of Rajshahi university.

For food security, in this regard, he underscored the need for surviving of

all the potential [sweetmeat industries of Bangladesh crops including the

cereals and sugarcane for the sake of surviving the sugar mills. In this

context, he said all the 10 sugarcane mills in the country's northwestern

region are incurring huge loss due to lack of adequate sugarcane. He

recommended crop rationing system so that the conventional crop‐

diversification could be sustained. He, however, said the sugarcane production is

gradually being reduced after failing to compete with some other major crops and

vegetables. Dr Pal stated that the nation has now been producing hardly 3.5 lakh metric

tons of sugar against the demand of around 12 lakh tons. But, he attributed that the sugar

has vital role in the mental development of the young generation along with economical

development of the nation. In this regard, he said per 100 ml sugarcane juice contain

90.2g water, 0.1g protein, 0.2g fat,9.1g carbohydrate, 0.4g mineral, 10mg calcium, 10mg

phosphorus, 1.1mg iron, 6microgram carotene, 0.04mg riboflavin and 39kilocalorie food

energy. "We have enormous prospect of getting the protein elements through substantial

enhancement of the cash crop production that can help reduce family level protein

deficiency," Dr Pal said.

He added that regular in taking of sugar or molasses side by side with rice and other‐

nutritious foods is very essential for human being especially the growing children for

developing their intelligence power. Associate professor and chairman of mass

communication and journalism department of Rajshahi University Moshiur Rahman

addressed the workshop as the chief guest with BSRI, Principal scientific officer Dr. Abdur

Rashid in the chair, Dr. Samarjit Pal mentioned that 40 high yielding sugarcane verities

along with other necessary modern technologies have so far been innovated. In addition

to this, he said importance is being given on disseminating and transferring those among

the farmers.

[Sweetmeat industries of Bangladesh] 11

[Vikrampur Mistanna Bhandar & sweets]

[The milestone of sweetmeat industries in Bangladesh]

[Sweetmeat industries of Bangladesh] 12

4.3 BUSINESS OVERVIEW OF VIKRAMPUR MISTANNA BHANDAR

1.1. Business mission

Our mission is to provide fresh sweetmeat from every corner of Bangladesh including an

immense variety of specialty. Treating every individual customer as a very special and

meeting their requirements to the best possible satisfaction is the motto of this

generation. We will carry forward the goodwill of a competitive analysis of the marketing

strategies of Vikrampur Mistanna Bhandar, quality & taste further following the footsteps

of our elders and constantly improvising the service, quality and taste of our products.

4.4 BUSINESS OBJECTIVES

1. To achieve financial sustainability within the first year of operations.

2. To reach a market share of 7% during the first fiscal year.

3. To implement an integrative method of waste management that will reduce waste

and associated costs as a percentage of yearly expenses by 5%.

1. Product goal

Our goal is to provide high quality, fresh, homemade diversity of sweetmeats including a

variety of specialty. Our product line does not only offer a taste of home but by providing

a mix of fresh specialty goods to all over country. To attract customers and achieve the

safety standard, we will hire an expert in making sweets to baked goods that we consider

unique and delicious. We will also control the freshness and cleanliness the ingredients

and products that we make. Sweetmeat industries of Bangladesh

4.5 PRICING GOAL

The price of almost every product will be set equal to other sweetmeat manufacturer.

However, we will also sell the products which might cost slightly more

Than other companies due to the cost of that product’s ingredients and the difficulty in

making to people who are willing to pay higher price for the best quality goods. When our

business becomes steady, we will offer a membership card which offers a small sale

discount for prominent customer who visits our shop regularly. Then, when our business

starts to decline, we will offer a sale discount for customers in general and offer a

discount coupon for new born customer at the beginning of every anniversary.

4.6 PROMOTION GOAL

To promote our new opening store ‘meena sweets’, we will have a weeklong tasting to

sample the variety of our sweets to attract customers. During the beginning we will

expand our advertising to the TV and radio stations. We will also provide the sample

amounts of our products to pursue students of Dhanmondi universities, during many big

events that occur around campus such as career fairs, family weekend and football game.

4.7 PLACEMENT GOAL

We will sell the products directly to the customers. Thus, our location will be located near

posh area and university/school campus so that parents and students can buy our product

easily whenever exam result celebration comes. [Sweetmeat industries of Bangladesh] 14

4.8 MARKETING REQUIREMENTS

Our target customers will be those who want fresh and healthy baked goods including

varieties sweets, cheeses and many customers feel healthy eating more important.

Company Good quality of goods make good imagine of our store. If we want to increase

our brand awareness, maintaining high quality of our product is the most important. We

will hire professional bakers, and keep providing our various, fresh, and homemade

sweetmeat goods. The diversity of baked goods we provide is the main specialty of “land

of sweets”. Competitor the biggest competitors for “meena sweets” shop are in well‐

prominent

4.9 VIKRAMPUR MISTANNA BHANDAR - MARKET LEADER.

Our first competitor is “premium sweets by central” which serves quality sweets besides

offering affordable prices.

Our second competitor is “Rosh sweets” which serves quality sweets with mid high price.‐

Our third competitor is “Vikrampur sweets” which serves sweetmeat mid quality with

optimum price ratio. [Sweetmeat industries of Bangladesh] 15

SWOT ANALYSIS

STRENGTHS

1. Bakery exterior would be clean and tidy

2. High quality food offerings including variety of sweets all over the country

3. Choice of different menu items must be available

4. Great retail space that is new, clean and located in a perfect area

WEAKNESSES

1. Lack of advertisement for brand recognition as the sweetmeat shop is start up

business

2. Limited marketing budget may be applicable to create brand awareness

3. Lack of experience of producing enough categories of sweets as like India.

OPPORTUNITIES

1. Price are nearby to other sweet manufacturer so we can increase our operations

2. Diversifying our operations by opening a café, restaurant, etc

3. Food market immune to economics lowdown

THREATS

1. New branch of competitor are opening up which might cut profit margins

2. Competitors from local manufacturer may respond by reducing their prices to

increase sales

3. Fluctuating food prices

4. Potential competition from new entrants

Consumer choice process to grow in a business, we would like to get a better insight of

customer interests and preferences and use that information to improve our services and

products. In order to do that, we will analyze the consumer choice process. Lasagna

lattice, Amanda bhog, canned rosogolla, Chhanar jilipi, Chhanar payes, etc.

Chapter- 5

PRODUCT AT A LOW PRICE

After Examining our possible 4 competitors, (premium sweets, Rosh, Vikrampur, and

Jaipur) we have built a value map showing relative price and performance of each

product.

1 1 kg 125.00 150.00 150.00 170.00 250.00 180.00

2 sour curd 1 kg 80.00 90.00 90.00 nil nil nil

3 sour & sweet curd 1 kg 100.00 120.00 nil nil nil nil

4 white misti 150.00 170.00 140.00 nil 280.00 280.00

5 kalo jam 150.00 170.00 150.00 180.00 280.00

180.00

6 lalmohan 150.00 170.00 150.00 180.00 nil 200.00

7 maoa cham cham 180.00 220.00 nil 200.00 380.00 220.00

8 cham cham 150.00 170.00 170.00 200.00 nil 220.00

9 lemon cham cham 190.00 220.00 nil nil nil nil

A competitive analysis of the pricings offers of Vikrampur Mistanna Bhandar and four

other sweetmeat sellers in the Bangladeshi market.

Organizations Jaipur

Sweets

Vikrampur

sweets(tk./kg)

Premium

Sweets

Rosh

SweetsQualifiers

Quantity

Items

special

sweet curd

purchase

price(tk./kg)

sale

price(tk./kg)

5.1 BRAND STRATEGY

Finally, our brand strategy is based on our high quality goods and services we provide.

Therefore, unswerving execution of our mission is the fundamental for our company. Our

company will continuously provide fresh, healthy, and delicious sweetmeat goods to

every concern of the country. We believe that good brand name can only be derived with

the provision of best quality and better word of mouth.

5.2 RECOMMENDATIONS

IMPROVEMENT OF THE HRD

The HR department of the A competitive analysis of the marketing strategies of Vikrampur

Mistanna Bhandar is one of the weakest areas and many of the human resource

development policies and practices are not being followed or implemented. Though,

there has been performance appraisal for the employees but still it is lying idle and no

action has been taken. The management should immediately apply the performance

appraisal system and take appropriate actions

ON THE BASIS OF THAT APPRAISAL

All sorts of promotions or other benefits should be based on the report of the

performance appraisal. The traditional method of considering years of work experience as

the criteria should be changed and rather the new method of looking at the output,

productivity and quality of the work should be considered. More qualified and skilled HR

professional should be recruited for this department for the future growth. The HR

department should be gradually extended at the branch level as the A competitive

analysis of the marketing strategies of Vikrampur Mistanna Bhandar is expanding so that

each A competitive analysis of the marketing strategies of Vikrampur Mistanna Bhandar

has a HR official.

CONCLUSION

Modern sweetmeat is challenging business. The rewards are modest; the penalties for

bad tastes are enormous. Commercial secrets are great monetary institutions, important

to the general welfare of the company more than many other financial Institutions.

Vikrampur Mistanna Bhandar is an emerging business. It has completed only eight years

of services. At the initial stage of business, every institution has to go through the difficult

path of survival. To achieve the confidence of the customers, the Vikrampur Mistanna

Bhandar must execute some improvement in its marketing and operational areas should

try to win customers faith by providing them with efficient and dependable services,

credit facility and updating with user friendly modern technologies. The Vikrampur

Mistanna Bhandar should redesign all sorts of procedure to be more user-friendly,

attractive and impressive.

Vikrampur Mistanna Bhandar started with a vision to be the most efficient financial

intermediary in the country and it believes that the day is not far off when it will reach its

desired goal. SEBL looks forward to a new horizon with a distinctive mission to become a

highly competitive modern and transparent intuition comparable to any of its kind at

home and abroad.

BIBLIOGRAPHY

1. Report published 2010 by the Vikrampur Mistanna Bhandar.

2. Philip Kotler Principle of Management 12th edutionn.

3. www.Vikrampurmistannabhandar.com