bijenkorf, marketing, signage, mrm wm achterberg
DESCRIPTION
Winkel, webshop, content management leidt tot (brand) optimalisatie. De rol van marketing wordt anders: minder tijd besteden aan de details en excecutie, meer focus op de klantkennis, design, de communicatie. Signace is het kernwoord om het gezicht ,het Merk, bel;eving en look & feel naar buiten te bepalen: in alle kanalen.TRANSCRIPT
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Klik hier om de datum in te vullen
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The devil is in the detail
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• Brand implementatie is proces gedreven
• Signage faciliteren voor alle winkels (inclusief online)
• Consistentie door optimalisatie processen – elke stap opnieuw bekijken
• Ketenaanpak met leveranciers
• Full service: van opmaak tot levering
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Van willekeur naar georganiseerd proces
Decentralisatie en empowerment
Marketing afdeling faciliterend
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Focus op touchpoints vanuit de klant
• Eigen zuilen voor etage-bewegwijzering
• Een duidelijk systeem in huisstijl kleuren
• Thema’s terug laten komen
• Beprijzingssysteem
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Duidelijke stappen
1 Organiseren; gebruik maken van excel
2 Webshop introductie; grachtenbrievenbus
3 Webshop optimalisatie; automatisering back office
4 Verfijning; (brand) optimalisatie
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Consistentie in richtlijnen
Winkel besteld wat nodig is en heeft overzicht
Marketing faciliteert
Samenwerking binnen alle disciplines
Hardware, materialen en prijs signage op orde
Push en pull
Samenwerking leveranciers in keten
Kosten sterk gereduceerd
Vervolg; continu verbeteren
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