biggest mistakes by brands in integrated marketing by lauren vaccarello - #sejsummit silicon valley
TRANSCRIPT
“We’ve started using it in our social division. Now Searchmetrics is more valuable than ever before.”
Sebastian Wenzel, Webanalyticsbook
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#SEJSummit#Searchmetrics @LaurenV
#SEJSummit#Searchmetrics @LaurenV
3 TAKEAWAYS
1. It’s all about the messaging
2. Keep your promises as a marketer
3. Know your customers
What You Will Learn
Top 5 Mistakes Marketers
Make
What You Just Learned
Q and A
#SEJSummit#Searchmetrics @LaurenV
Before you start your campaign, make sure you focus. Know your target
audience, your message, your strategy. Don’t get distracted by shiny objects
and don’t try to be everything to everyone.
#SEJSummit#Searchmetrics @LaurenV
Messaging can make or break a campaign
Have a diverse team coming up with and reviewing content
#SEJSummit#Searchmetrics @LaurenV
A simple translation may not be enough with internationalizing your marketing efforts
Take local slang and culture into consideration
Make sure you review your campaigns with locals
If you promise something in your marketing, make sure you are willing to deliver on it
#SEJSummit#Searchmetrics @LaurenV
Know your customers including why they buy from you
Before making a drastic change to a well established brand, sanity check it with customers
#SEJSummit#Searchmetrics @LaurenV
#SEJSummit#Searchmetrics @LaurenV
3 TAKEAWAYS
1. It’s all about the messaging
2. Keep your promises as a marketer
3. Know your customers
#SEJSummit#Searchmetrics @LaurenV
Lauren VaccarelloSVP of Marketing, Sysomos
@Lauren V