big vs relaince

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    OBJECTIVES:

    Compare and contrast the retail strategies of Reliance Fresh and Bazaar. Analyze the similarities and dissimilarities in their approach

    12

    7

    3

    3

    In the following which one would you

    prefer to buy from

    big bazar

    reliance

    both

    none

    127

    3

    When I talk about hypermarkets

    which one comes to your mind?(top

    of mind) In the following which one

    would you prefer to buy from

    big bazar

    reliance

    both

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    3.5

    2.666666667

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Order taking process

    Order taking process

  • 7/29/2019 big vs relaince

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    3.333333333

    2.5

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Customer assistance process

    Customer assistance

    process

    3.166666667 3.166666667

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Billing system

    Billing system

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    3.5

    2.666666667

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Satisfaction rate about service

    Satisfaction rate about

    service

    4.333333333

    2

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Discount offers

    Discount offers

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    3.333333333

    2.5

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Quality of goods

    Quality of goods

    3.666666667

    2.5

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Promotional tools used

    Promotional tools used

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    3.3333333332.666666667

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    location

    location

    3.166666667

    2.166666667

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    ambience

    ambience

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    3.666666667

    2.166666667

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Private labels display

    Private labels display

    3

    2.5

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Good brands available

    Good brands available

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    2.5

    1.666666667

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Free gifts

    Free gifts

    2.5 2.166666667

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    coupons

    coupons

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    3.666666667

    2.333333333

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Credit card acceptance

    Credit card acceptance

    3.666666667

    2.666666667

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Impulse buying

    Impulse buying

  • 7/29/2019 big vs relaince

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    3.833333333

    2.166666667

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    spacious

    spacious

    2.833333333

    2.166666667

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Attractive entrance

    Attractive entrance

  • 7/29/2019 big vs relaince

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    3.1666666672.5

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Shopping cart availability at entrance

    Shopping cart availability

    at entrance

    3.6666666673

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Shelves and display

    Shelves and display

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    3 2.833333333

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Freshness of products

    Freshness of products

    3.666666667

    2.666666667

    0

    0.5

    1

    1.52

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Product availability

    Product availability

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    3.666666667

    2.166666667

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Time spent

    Time spent

    2.8333333332.5

    0

    0.5

    1

    1.52

    2.5

    3

    3.5

    4

    4.5

    5

    bigbazar reliance

    Time spent in queue for billing

    Time spent in queue for

    billing

  • 7/29/2019 big vs relaince

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    3.333333333

    2.166666667

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    Overall shopping experience

    Overall shopping

    experience

    18

    7

    Which one having parking facility

    big bazar

    reliance

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    23

    12

    Were the staff are in dress code

    big bazar

    reliance

    12

    5

    8

    0

    2

    4

    6

    8

    10

    12

    14

    bigbazar reliance others

    Where you will prefer bulk purchase

    Where you will prefer

    bulk purchase

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    BIG BAZAR VS RELIANCE FRESH QUESTIONNARIE

    When I talk about hypermarkets which one comes to your mind?(top of mind)

    1. Bigbazar2. Reliance fresh3. others

    In the following which one would you prefer to buy from1. bigbazar2. reliance

    Reason why you will buy from particular:____________________________ According to you big bazaar , reliance comes under

    Some factors influence(rate from high 5,4,3,2 low- 1)

    Big bazar Reliance fresh

    Order taking process

    Customer assistance process

    Billing system

    High quality

    LOW quality

    High price low price

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    Satisfaction rate about service

    Discount offers

    Quality of goods

    Promotional tools used

    location

    ambiencePrivate labels display

    Good brands available

    Discount offers

    Free gifts

    coupons

    Credit card acceptance

    Impulse buying

    spacious

    Attractive entrance

    Shopping cart availability at

    entranceShelves and display

    Freshness of products

    Product availability

    Time spent

    Time spent in queue for billing

    Overall shopping experience

    Which one having parking facility1. Reliance fresh 2. Big bazaar

    Were the staff are in dress code1. Big bazaar 2.reliance fresh

    Where you will prefer bulk purchase1. Big bazaar 2.reliance fresh 3. others

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