big orders. more visits. the roi of online ordering
DESCRIPTION
In May's 10-Minute Power Webinar, I discuss the ROI of online ordering for catering and takeout orders. Several sources have documented that online orders tend to be 25% larger than in-store orders, but how profitable are they? Learn more in this video.TRANSCRIPT
- 1. Big Orders. More Visits.
The ROI of Online Ordering
Noah N. Glass
CEO, GoMobo Online Ordering
2. GoMobos comprehensive online and mobile ordering system is
the best on the market.
Jonathan Feld SUBWAY Chairman, FAFT Market 1
3. 4. $8,000 $14,000
Source: Technomic LOOP 2007-2008 Study
5. $1,000,000
$250
x 2 x 5
= $2,500
$2,500
x 50
= $125,000
$1,125,000
+12.5%
6. Average ticket:
25%
Frequency:
42%
$100$177.50:
77.5%
7. In-store ticket:
$5.00
GoMobo ticket:
$6.25
42/142:
29.5%
COGS:
31.4%*
*GE Franchise Finance Report, 2009
8. 10 orders
3
x $6.25
= $18.75
7
x $1.25
= $8.75
= $27.50
$27.50
- $8.64
= $18.86
9. Per Order
$1.88
$1.88/$6.25
30% profit
10. 11. ROI
R = 30% top line
I =$2
$6.67
(1.07 orders)
12. 13. ONLINE
ORDERING
14. 15. Email noah|at|gomobo.com
For a free consultation on how online ordering can help you achieve
your same store sales goals.