big on you tube
DESCRIPTION
Want to be big on YouTube? Get the lowdown on what makes great content.TRANSCRIPT
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BIG ON YOUTUBE
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delicious.com/mab397/smx
youtube.com/mab397
slideshare.net/mab397
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Source: Sysomos http://www.sysomos.com/reports/video/
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70% of AU internet users visit the site
18% mobile social networkers visit YouTube via their mobile
16% do it daily
63% watched online video for a product/service
4th most visited website in Australia
THIS IS AUSTRALIA
Source: The Nielsen Company, Alexa,
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CONTENTWhat makes a great video?
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DRAMA | FUN | CONTROVERSY
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AND MAKE IT SERVE MULTIPLE PURPOSES
INVEST IN GOOD CONTENT
EPISODIC CATEGORICAL
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KEEP IT SIMPLE, STUPID
CAMERAMEN?EDITING?PERMITS?REHEARSALS?TALENT?YOUR OBJECTIVES?
WHEN IN DOUBT . . .
PRODUCTION CONSIDERATIONS
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THE SET UPHow do you get started?
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Source: namechk.com
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REPORTINGHow do you know it’s working?
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delicious.com/mab397/smx
youtube.com/mab397
slideshare.net/mab397
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Mandi Bateson | Digital Director | @mab397