The Big, Fat Indian Wedding Industry

Presented by: Group 4

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IntroductionThe Indian wedding industry in the last decade has come to be recognized as an intricately organized business.

From being a simple family affair, it now involves services of specialist wedding planners and Bollywood stars performing for guests’ entertainment.

Industry players say the organized event management industry is projected to grow to Rs 5,000 crore by 2015, with a CAGR of 14 per cent. And of this, the annual wedding spend is estimated between Rs 1,500 and Rs 1,800 crore.

IntroductionTracing the growth of this industry, the demand for wedding and event management education is also on the rise.

The domestic organized event management industry has about 100 players, with some 20 of them run by Bollywood celebrities and few others by major media houses.

Growing Trends The big fat Indian wedding industry is not just about the flamboyant colors, elaborate rituals, food, revelry and boisterous music — but also about glitzy and exotic locales.

Destination weddings at exotic locales have become a trend, in an industry that is growing at about 25 per cent per annum, say industry analysts.

Shaadi OnlineStarted in 2000, Shaadionline is part of a Rs 700 million Lifelong group of companies headed by entrepreneur Atul Raheja.

India’s first professional wedding management services company that provides a complete range of wedding related services to Indians.

Shaadionline promises to its customer’s uniqueness, convenience and significant cost savings during planning, coordinating and executing wedding requirements. 

The company has working arrangements with the Government of Malaysia. Department of Tourism –Thailand, Tourism Board of Singapore to promote international destination weddings in India.

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Shaadi Online

Wedding Planning:– Venue– Catering– Décor– Lighting– Hosp. & Guest Management– Invites– Trousseau– Photo video– Wedding day theme

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Shaadi Online

Décor– Home functions– Sangeet– Cocktail– Wedding – Reception

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Shaadi Online

Destination Weddings– Goa– Jaipur– Jodhpur– Udaipur– Thailand– Malaysia– Singapore

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Shaadi Online

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Indian Wedding Planners

Indian Wedding Planners is a brainchild of Harjai Corner House Pvt. Ltd. New Delhi, an ISO-9001-2008 certified Company promoted by Mr. Raakesh K. Harjai and Mr. Ashok Kumar, who has been in the Hospitality & Wellness, Travel & Tourism, Recreation , MICE, Wedding & Event Management Industry since 1988 based in India.

Indian Wedding Planners have organized numerous functions of National and International importance.

Value their employees.

The Innovators of Food, Service and Design.

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Services offered:– Designer Invitations & Accompaniments.– Trousseau Packaging & Placement.– Venues & Accommodation.– Sets, Themes, Concepts & Decorations: – Menu Planning, F & B and Bar Tendering Services.– Designers & Accessories. – Choreography, Music & Entertainment. Wedding

Jaimala Themes.– Photography : Still & Video.– Rental Services Like: Security, Hostesses, Travel &

Transport, Royal Procession, Fireworks.– Wedding and Hospitality Management. 

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Indian Wedding Planners

Gurleen M. PuriWedding and events design company which has been involved in the wedding planning business for over 20 years.

Spend time to get to know the client and their needs, then deliver personalized service that they deserve and expect.

Help the clients articulate a vision or mood and then make it a reality.

Wedding planner for the Sahara wedding.12

Other prominent wedding planners

Meher Sarid

Dinaz Noria

Vandana Mohan

Geeta Samuel of Q Events

FNP Weddings

Dreamweaver weddings

Marry Me

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Theme based Weddings

Increasing popularity in India

Wide range of choices- Mughal- Rajputana- Arabic- Egyptian etc.

Seasonal Themes

Floral – most popular theme

Theme based Weddings

Destination Based Wedding

Goa: Most popular destination for wedding

Udaipur: Marriage amidst the charm of lakes and

palaces

Jaipur: Marriage in the authentic oriental

atmosphere of royal palaces

Jodhpur: Complete blend of modern amenities

with the royal oriental past

Kerala: Picturesque wedding venue in tropical

settings

Celebrity weddingGlamorous international celebrity weddings at the most exotic locations in India

Elizabeth Hurley – Arun Nayar

Katy Perry – Russell Brand

Indian celebrities like Hrithik Roshan, Abhi - Ash

Innovatives invites, Dance, Take away gifts

Some Of The Popular Weddings

Wedding Planner Software

Online software

Matching of horoscope – Scheduling – Sending Invitation

Managing guests, SMS reminders

Budget tracker, catering contracts, reception details and many more.

Websites:

http://www.myweddingworkbook.com/

http://www.seatingarrangement.com/

http://www.shaadiekhas.com/

http://www.wedding-assistant.com/

http://www.baskentertainment.com/

Wedding Planning Hospitality management

Meeting with The Bride, Groom and their family members, understanding their Style, Taste, Budget & Requirements.

Occasion planning: No. of Functions, Dates of Functions, Guest Logistics and transportation, Budget Planning.

Vendor Selection, Negotiations, Co-ordination, Supervision, Control and Management of the Services. 

Designer invitations & accompaniments Selection, Designing, Printing, Posting of Pre-Invitation-letters.

Assorted Mithai, Fruit Basket, Dry Fruits, Sugar Coated Nuts, Assorted Chocolates, Dates, Gift Hampers etc.

Also Designer Accompaniment accessories such as Sweet Boxes, Carry Bags, Luggage Tags, Key Envelopes, Gift Tags, Shagun Envelopes, Display Trays, Ring Platters, Baskets, Boxes, Envelopes etc.

Wedding Planning

Wedding PlanningPreparation of ceremonies

- Shopping and trousseau - Venue Selection - Stylist sets, themes, concepts & decorations - Menu planning, f & b and bar tendering services -Designers & accessories -Choreography, music & entertainment

Nature and growth of Wedding Industry

Industry valued at 1,25,000 Cr in India; growing at 25-30% annually.Seasonal: Post- October is peak seasonConcept Range: Big- fat Indian wedding: Starting 1 Cr

Upper Middle Class wedding: 50-70L Middle Class Wedding: 15-25 L

Weddings can range from 2 days to 2 weeksIndustry is recession-proofA wedding planner can have an annual turnover of 1 Cr easily.

Value Proposition One-stop-Shop for weddings, customized and prompt service and credibility are the value propositions.

Experience counts more than any professional degree or diploma.

Planners should have talent, skills, and knowledge about intricacies of tradition.

Risk management and ability to handle every eventuality are the major tools of a planner. 

Positive word-of-mouth works best for promotion.

E-marketing and social media marketing is catching high on-trend.

Marketing StrategiesPersonalized web site for global functioning

Content advertising: Blogs, articles, commenting on forums etc.

Press releases

Paid reviews

Linked advertising

Viral advertising: Placing ‘tell-a-friend’ link on website, distributing e-books, screensavers

Wedding exhibitions and carnivals like ‘Celebrating Vivaha’

Joint ventures with matrimony services, vendors, trousseau dressers, florists etc.

SWOT AnalysisStrengths

-India is established as an exotic location for wedding and draws foreigners as well.

-It is at a nascent but fast growing stage.

-Recession proof.

-Strong funding, less investment required.

-Generated large amount of employability because of dependent industries.

Weaknesses: -Seasonal in nature. -Largely unorganized nature.

Opportunities - Change in Social environment - Scope for New ides Eg. Green

Wedding

Threats - Increasing competition - Increasing number of regional and local players

SWOT Analysis

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