big fast data - kx systems · become less relevant. ... decision making and better, more optimized...
TRANSCRIPT
Kx has been the global software leader for
complex analytics on massive-scale
streaming data for over two decades. The
Kx technology is an established and
trusted standard for high frequency
trading, surveillance and research in
financial services.
Kx for Retail brings the power of this
cutting edge technology, combined with
true retail industry and analytical expertise
to help businesses unlock the full value of
their data through innovative but simple
and executable solutions.
ABOUT US
Kx is a division of First Derivatives plc. Listed on the London Stock
Exchange [FDP:LN] First Derivatives is a specialist software and
consulting organization with a uninterrupted track record of customer
success and profitable growth since it was listed in 2002.
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Transformation is sweeping the retail industry. Consumers today are
much better informed and more connected. They want mobile
shopping, personalized service and instant gratification. These
changes are giving rise to a host of innovations around omni-channel
retailing, mobile apps, customer data mining, responsive supply
chains and cutting-edge, in-store, self-help technologies.
The proliferation of technology in retail is now generating huge
amounts of data as retailing moves at an increasing velocity towards
omni-channel. Consumer interaction with a retail brand now spans
stores, ecommerce, mobile and social media. This change means
that the customer journey is now traceable across channels, and
with that comes the generation of vast quantities of Big Data. As a
result, data collection has now become key to all retailers.
As the number of interactions across multiple channels increases
(with the volume, the velocity and the variety of data sources all
expanding rapidly), so customer expectations of relevance and
personalization is also growing. Through eReceipts, mobile payment
and other @till technology, retailers are suddenly able to collect and
store customer data, that had historically only been available to
home shopping and digital retailers.
As we move in to a data rich omni-channel world, being able to
process large amounts of data in real time is becoming increasingly
important to retailers looking to stay ahead of the competition.
BIG DATA IN
RETAIL IS HERE…
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Retailers need to be focussed on evolving technology
and how it will deliver an improved customer proposition.
A foundation of data capability is critical to enable the
Big Data agenda. Retailers will need to build on existing
infrastructure in key areas such as Big Data and
analytics, in-store technology, and customer-facing
applications to take advantage of the vast data
generated by these devices. Retailers that adopt data
and technology to deliver their core brand proposition
will win.
THE BIG DATA REVOLUTION THOSE NOT REACHING FOR
THE SKY WILL BE LEFT BEHIND
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KEY CONSIDERATIONS FOR
RETAILERS AND BIG DATA
// Agility There is a need to be
agile and move with new
technology as it is
developed. Retailers
need to adopt a cost
effective and flexible data
solution that can integrate
with new technologies.
Big costly and inflexible
enterprise solutions will
become less relevant.
Infrastructure-lite
solutions that deliver ease
and value to consumers
will become key.
// Compatibility Retailers will need to
think about the
compatibility of multiple
data warehouses from
different sources, and
how they integrate with
other applications. There
will be a need to process
data quickly to create
usable business
intelligence, and sync
immediately with
consumer facing
applications.
// Connectivity Solutions and data
interchanges that
optimize speed of
queries for real-time
analytics will become
key in delivering
services to customers.
Connectivity of this
data in a platform that
can truly manage the
scale and diversity of
data, whilst intelligently
processing in-to real-
time insight, will be
vital.
// Speed & Scale Real-time Big Data
management will become
increasingly important.
Real-time inventory
management, targeted
advertising with supplier
monetization will become
standard, along with
dynamic pricing based on
customer location and
demand. The ability to
perform complex
analytics and deploy
solutions in nanoseconds
will be the norm.
// Personalization The traditional advertising
model of ‘above the line’
to drive footfall, with in
store conversion, is no
longer relevant. Brands
now need to engage with
customers on a 1 on 1
level across multiple
channels. Data drives and
enables this. High street
retailers have not tended
to have or need this
experience or capability
in-house, and this is
where Kx can help.
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As retailers continue to collect more information, the technologies to support Big Data evolve. Born from capital markets where Big Data has been the norm for some time now, Kx is a data management and analytics platform for the modern era.
Key to leveraging Big Data in retail to lower costs or drive sales, is the ability to collect, store and integrate data with end user systems such as EPOS, mobile devices, or existing business systems. Kx technology lends itself to this perfectly, as it is able to take data feeds from multiple sources and formats and perform high speed analytics all in one stack. It also integrates seamlessly with applications allowing businesses to make real-time decisions and execute them on their website, a mobile device and on tills in stores. Performing analytics on real-time and historical data, processing queries, delivering results and feeding downstream applications requires an immediacy and agility that is often difficult to achieve.
Kx is agnostic and can easily integrate with existing systems, whether that be supply chain management, EPOS, or digital data. Kx enables retailers to process their customer data in real time, and as a result, use that information to drive better decision making and better, more optimized retail decisions. Retailers able to leverage more of their data, faster than their competitors, are the ones that will step ahead.
WHY Kx?
saves you time, money and drives improved ROI
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Kx TECHNOLOGY
ENABLES BIG
FAST DATA Scalable to tens of
terabytes of data with
no degradation in
query response times
Kx has a native 64-bit architecture that is
essential for real-time execution of customer
facing solutions using the massive amounts
of data created from retail data sources.
The basis for Kx Technology is a uniquely
integrated platform which includes a high-
performance historical time-series columnar
database called kdb+, an in-memory
compute engine, and a real-time streaming
processor, all unified with an expressive
query and programming language called q.
Designed from the start for extreme scale,
the kdb+ database has been proven
to solve complex problems faster
than any of its competitors.
Open architecture
simplifies integration
to new and varied
data sources, ideal for
retail
Supports multi-threaded time-series
analytics and aggregation queries
across many billions of rows of data
Historical databases allow users to
access terabytes of records in
seconds and is limited only by RAM
& disk capacity
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BIG DATA
ENTERPRISE
SOLUTIONS
Kx solutions are world renowned for industry leading, ultra-fast extreme performance Big Data technology, analytical tools and rich visualizations. Kx enables successful delivery of real-time, streaming and historical analysis through its technology: 1. Big Data Integration: A single view of your business and customer data – ease of integration with no need for major infrastructure projects, and ability to analyse hundreds of millions of records a second. 2. Analytics: Powerful analytics engine for intelligent data-driven recommendations – ability to analyse, develop statistical models and execute machine learning algorithms all in one system. 3. Velocity: Real-Time reporting and execution of models, algorithms and machine learning driven decisions making a full end to end service, or can integrate our technology with existing processes and partners.
REAL-TIME BI &
VISUALIZATION
PLATFORM
The first step in a retailer’s journey towards real-time Big Data, is being able to review all current and historical performance metrics immediately, and act upon the data. Kx deliver a platform to enable instant querying and decision-making: The Kx Real-Time BI hub can be deployed on your EPOS or sales platform, providing instant and real-time MI. Once in place, the real-time BI hub can then power real-time decision making using machine learning and algorithms to optimize retail decisions such as dynamic pricing, and supply chain management. Kx Dashboards deliver rich visualizations in HTML 5, and provide the capability to slice and dice your sales data with any variables such as region, store, customer segment, shopper missions and product categories. The in-memory processing delivered by Kx means queries take seconds to run, and unlock the power of your data.
Kx BIG FAST DATA SOLUTIONS
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‘IN ONE PLACE’
CONNECTED
DATA PLATFORM
Kx technology’s ability to integrate multiple data sources, and optimize through machine learning algorithms makes it ideal for connecting and automating data without the need for large scale infrastructure projects. Kx provides a cost effective solution enabling your business to have the best possible data for optimizing campaigns, that is easy to adopt and agile, allowing you to leverage new data sources as they arise. Kx is infrastructure lite and compatible with all key data sources.
• Kx can sit at any level of the tech stack designed to connect data and bring analytics in one place • Flexible to build on top of multiple types of databases, with data blending technology for internal and external data • Powerful predictive analytics at every level with easy to interpret outputs • Beautiful visualizations to bring data to life, and can integrate with existing BI tools & software
INTELLIGENT
ANALYTICS &
OPTIMIZATION
Kx deliver a number of solutions to help retailers deliver a more effective operating model. We deliver algorithm-led solutions across the following key areas: 1. Merchandizing & Range: Powerful range optimization tools to create actionable insights from basket data 2. Supply Chain: Assortment and supply chain optimization through real-time data insights & forecast optimization 3. Marketing Optimization: Harnessing connected data to build real-time marketing platforms for omni-channel strategies 4. Customer Analytics: Powerful customer journey analytics unlocking value through connected insights and data 4. Pricing & Promotion: Smart pricing algorithms and impact analysis built on usable technology
Kx BIG FAST DATA SOLUTIONS
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At Kx we recognize that the success of any technology
project is dependent on the business problem it solves.
We work with retailers to help them understand where they
are in their Big Data journey, and help deliver solutions that
drive genuine costs savings or sales increases.
Kx provide a clear framework to support understanding of future
and Big Data readiness built around our 3D Big Data principles:
Kx BIG DATA
CONSULTANCY
Kx for Retail sits perfectly in the middle of software &
solutions, advanced analytics and expert retail strategy. Our
working model can be scaled up from simply providing and
implementing technology solutions, through to fully mobilised
data scientists, dedicated to bringing your data to life.
1. Design Kx carry out a Big Data audit, reviewing retailers against
the market, and a health check on your current and future
data readiness. Outputs demonstrating areas of
opportunities and risks are presented with clear
recommendations.
2. Develop Development of a real-time Big Data platform that gives
instant access to all your data, delivering shopper mission
based insight and BI on key sales drivers
3. Deploy Kx deliver analytical solutions – tactical and strategic.
We have vast experience delivering marketing, customer,
product, price, range and supply chain analytics solutions.
WANT TO LEARN MORE?
Head Office
3 Canal Quay, Newry, BT35 6BP N. Ireland+44 (0)283 025 2242
London
Cannon Green Building, 1 Suffolk Lane, EC4R 0AY, UK +44 (0)207 337 1210
New York
45 Broadway, NY 10006 USA +1 (212) 447-6700
Singapore
One Raffles Quay,North Tower, #30-03048583, Singapore+65 6592 1960
Sydney
22 Pitt Street, NSW 2000 Australia +61 (02) 9236 5700
Toronto
31 Lakeshore Road East, Mississauga, On, L5G 4V5, Canada +1-289-329-0636
www.kx.com/solutions/retail
Leeds
Round Foundry MC, Foundry Street, Leeds LS11 5QP, UK +44 (0)113 394 4671
Email us: [email protected]