Big DataWhat Are Corporates Doing Online?

Introductions

• Work with the likes of Accenture, Lloyds Banking Group, G4S, RWE. Helping them develop direct sourcing strategies

• UK’s Leading provider of Labour Market Intelligence. Comprehensive tracking of recruitment activity across 175 job boards and ½ million employer websites.

The Times They are a Changing

• Corporates moving to direct sourcing strategy

• Investing in their own career site, investing in recruitment technology

• Developing their own in-house recruitment functions

• Corporates are your new competitors

Knowledge = Power

• Know you Competitors• What can we tell you about what corporates

are doing online....

26% of companies advertise vacancies

on their own website

Estimate based on a random sample of 350 companies with websites

Corporate advertisers have increased 17%

YOY from 39,878 to 46,702

The data included in this count only include Job boards we have reliable data for from Oct 2010 onwards.

(Oct 2010 – Sep 2011 to Oct 2011 – Sep 2012)

93 :Other service activities72 :Computer and related activities

64 :Post and telecommunications73 :Research and Development

32 :Manu of radio, television and communication equipment and apparatus66 :Insurance and pension funding, except compulsory social security

65 :Financial intermediation, except insurance and pension funding75 :Public administration and defence; compulsory social security

27 :Manufacture of basic metals31 :Manufacture of electrical machinery and apparatus not elsewhere classified

1,019273

31302222131277

Top 10 SIC Codes with the biggest increase in Unique Corporate Advertisers (between Oct 2010 - Sep 2011 and Oct 2011 - Sep 2012)

Advertiser count difference YOY

70 :Real Estate activities

51 :Wholesale trade and commission trade except motor vehicles and mo'cycles

55 :Hotels and restaurants

52 :Retail Trade except of motor vehicles & mo'cycles: repair of household goods

45 :Construction

-185-189

-203-207

-273-277

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-393-987

Top 10 SIC Codes with the biggest decrease in Unique Corporate Advertisers(between Oct 2010 - Sep 2011 and Oct 2011 - Sep 2012)

Advertiser count difference YOY

Corporate Advertiser changes by Sector (SIC Codes)

The decrease in Health and Social work

advertisers may be due to individual

entities advertising as NHS – explained in a

few slides time

A significant decrease in

advertisers can be seen in Real

Estate and Construction

Corporate Posting patterns across Disciplines- Advertisers selected from the sectors – Hotels, Banks, Supermarkets and IT

Hotel advertisers used: Hilton UK & Ireland, Holiday Inn, Accor Hotels UK & Ireland, Macdonald Hotels & Resorts and De Vere Hotels

Bank advertisers used: Barclays Bank, Santander, Nationwide, RBS and HSBC Bank Supermarket advertisers used: Sainsbury’s, Co-operative Group, Morrison’s and Farmfoods IT (Computer and related activities advertisers) used: Infoplus Technologies, Logica, Csc Corporation, Zen Internet and Sage

Discipline Number of unique Jobs (Oct 2011 - Sep 2012)

Hotels Banks Supermarkets ITAccounting / Finance 267 349 284 129Admin / Secretarial / PA 633 83 164 18Ancillary Services 898 22 72 2Arts / Media / Design 0 62 33 20Banking / Insurance 10 1,854 88 16Catering / Hospitality 3,871 23 48 1Consultant / Analyst 6 266 140 39Customer Service 242 2,838 223 46Director / Management 332 1,617 788 61Education / Training 21 43 67 8Energy / Utilities 0 0 4 23Engineering / Manufacturing 64 97 135 39Health & Social Care 5 28 184 5Health / Safety / Environment 1 40 18 7HR 95 109 202 22IT 29 306 170 782Legal 2 32 89 1Leisure / Sport / Entertainment 476 16 25 1Marketing / Advert / PR 67 315 161 101Military / Policing / Security 13 55 82 22Property / Construction 32 26 55 37Retail 23 6 1,470 3Sales 486 771 112 107Science / Technology 2 35 81 19Supply Chain / Logistics 36 87 330 31Unable to Classify 73 29 20 9

Examples of Individual Corporate Advertiser Posting Patterns (Over time)

– Top Direct Advertisers in their own discipline

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BSkyB increased their postings by 53%

between the year commencing Oct 2009

and the year commencing Oct 2010

Jupiter Advertising took over Sainsbury’s recruitment in

June 2011 – explaining the dip

in postings

“In-House Recruiters”

The general trend for “In-House Recruiters” is going up.

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Corporates Posting on Job Boards

• NHS posts highest proportion of Direct postings (99%) followed by JobCentrePlus (62%)

Ranked by % of

postingsby

corporatecompanies

Rec Con Corporate Third Party Unknown Total Rec Con Corporate Third Party UnknownNHS 854 126,872 127,726 1% 99% 0% 0%JobCentrePlus 124,837 208,924 11 739 334,511 37% 62% 0% 0%Caterer 66,336 53,778 618 120,732 55% 45% 0% 1%S1Jobs 84,133 33,755 2 435 118,325 71% 29% 0% 0%Irishjobs 120,481 28,767 442 149,690 80% 19% 0% 0%Monster 417,360 67,830 74 8,227 493,491 85% 14% 0% 2%Totaljobs 1,048,652 145,890 13,664 2,326 1,210,532 87% 12% 1% 0%Reed 942,427 100,294 5,207 3,084 1,051,012 90% 10% 0% 0%Jobsite 798,916 84,291 41,800 11,638 936,645 85% 9% 4% 1%Fish4 370,640 34,746 675 2,401 408,462 91% 9% 0% 1%Jobsgroup 135,236 9,005 154 594 144,989 93% 6% 0% 0%Jobserve 523,438 31,683 133 572 555,826 94% 6% 0% 0%Jobsearch 419,089 29,098 161,962 1,254 611,403 69% 5% 26% 0%TheITJobboard 131,759 5,348 750 137,857 96% 4% 0% 1%EngineerBoard 393,228 16,137 2,796 4,602 416,763 94% 4% 1% 1%CVLibrary 561,877 21,954 396 607 584,834 96% 4% 0% 0%CWjobs 337,894 12,211 101 1,345 351,551 96% 3% 0% 0%PurelyIT 239,682 6,633 1,302 1,070 248,687 96% 3% 1% 0%Technojobs 192,563 908 32,766 226,237 85% 0% 0% 14%Gumtree 487,627 487,627 0% 0% 0% 100%

Job Board Number of Original Postings % Split by Advertiser TypeTop 20 Job Boards by number of Original Postings (then split by Advertiser Type)

Job Boards with Most Unique Corporate Advertisers

Assistant Manager is the most popular job title. Catering jobs are quite prominent in the top 20 perhaps due to the fact that

Caterer is the 6th largest job board by unique corporate advertisers and also 3rd largest by share of corporate postings

(previous slide)

Job Board Unique AdvertisersTotaljobs 14,927 LinkedIn 10,552 Reed 9,243 Jobsite 8,743 Monster 8,438 Caterer 4,404 Guardian 3,842 EngineerBoard 3,489 S1Jobs 3,287 Jobsearch 3,215 Jobserve 2,890 Telegraph 2,725 TES 2,675 SeniorSalesJobs 2,506 JobsIreland 2,450 CWjobs 1,865 PurelyIT 1,414 Irishjobs 1,216 mad 1,132 TheITJob 1,098

Top 20 Job Boards by Unique Corporate Advertisers

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Top 20 Job Titles on Corporate Jobs on the 20 Job Boards Opposite

Salary ComparisonsAc

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£10,000 - £19,999 59,012 34,307 6,669 7,892 18,806 22,380 4,151 58,813 13,576 12,631 3,248 33,730 26,230 3,382 9,081 38,686 17,176 2,777 15,120 1,195 7,920 17,005 187,343 6,524 24,127 £20,000 - £29,999 75,828 23,872 5,879 25,750 25,081 17,164 13,431 26,703 22,277 30,847 15,446 152,701 45,027 15,206 21,506 177,607 16,851 3,164 48,270 3,184 27,017 20,359 207,414 17,706 31,631 £30,000 - £39,999 64,552 7,821 5,052 20,376 19,883 5,046 15,479 11,572 27,376 9,102 14,011 122,602 25,271 8,881 16,886 231,445 15,687 1,412 42,184 2,468 29,334 8,949 119,269 12,613 19,086 £40,000 - £49,999 51,422 1,904 2,652 11,115 15,972 1,421 12,052 7,573 26,428 3,261 7,264 43,184 10,382 4,186 10,819 158,846 7,707 985 29,352 1,897 20,333 4,749 57,816 7,634 11,941 £50,000 - £59,999 32,619 552 797 5,433 12,588 558 6,018 4,492 17,084 1,133 3,505 13,783 3,842 1,708 6,109 80,472 4,291 499 16,847 1,485 9,578 2,615 27,737 4,126 6,094 £60,000 - £69,999 18,060 270 361 2,736 9,613 214 3,063 2,550 10,004 407 2,034 5,012 1,858 675 3,939 37,765 3,398 283 8,466 960 4,220 1,352 14,692 2,116 2,905 £70,000 - £79,999 9,044 108 135 1,190 6,604 92 1,390 1,187 5,208 263 999 1,905 1,993 295 1,888 17,793 2,805 140 4,180 504 1,769 751 7,372 1,208 1,363 £80,000 - £89,999 4,520 58 82 568 4,303 33 627 644 2,845 134 552 745 1,043 157 970 8,023 1,569 89 1,977 227 772 394 3,706 663 698 £90,000 - £99,999 1,741 29 32 199 1,886 12 225 248 1,171 21 268 336 345 58 363 2,973 613 39 766 83 290 202 1,300 271 282 £100,000+ 3,304 129 69 365 4,841 81 446 502 2,363 222 703 1,296 861 127 732 4,522 1,601 78 1,095 149 633 412 4,051 552 493

£10,000 - £19,999 5,575 15,661 20,621 2,559 3,976 12,182 1,191 16,342 10,713 6,035 1,093 4,708 40,066 1,040 2,256 4,932 1,092 3,122 3,383 4,415 2,404 11,393 29,855 2,563 6,647 £20,000 - £29,999 4,704 3,908 1,248 2,965 2,543 3,607 2,997 4,425 8,041 6,118 1,346 8,314 42,290 1,907 3,050 10,122 826 911 5,310 956 3,500 3,644 16,945 2,651 3,138 £30,000 - £39,999 3,271 720 418 1,487 1,043 609 2,078 1,737 5,103 3,410 1,085 5,666 17,087 1,335 1,712 8,538 486 380 3,365 362 2,434 934 9,514 1,705 1,423 £40,000 - £49,999 1,969 134 187 642 1,040 143 651 731 2,880 1,219 414 1,807 2,267 417 873 4,705 252 88 1,578 187 1,001 325 3,773 645 747 £50,000 - £59,999 1,092 47 51 232 489 34 273 375 1,449 407 181 727 781 161 339 2,335 195 57 751 65 422 146 1,810 271 327 £60,000 - £69,999 654 31 47 136 342 15 114 178 819 114 68 201 323 76 218 986 117 25 402 48 188 37 880 118 145 £70,000 - £79,999 329 16 18 73 225 15 662 96 385 74 50 76 3,095 32 106 520 73 11 179 16 81 25 509 110 77 £80,000 - £89,999 190 6 3 25 127 8 36 41 184 42 13 34 230 21 45 260 66 10 74 8 29 11 304 18 24 £90,000 - £99,999 74 3 1 13 58 3 9 27 66 14 11 18 106 10 26 91 26 3 39 16 24 2 73 13 10 £100,000+ 177 65 34 42 303 33 38 114 232 54 36 98 209 32 61 182 41 19 103 22 40 38 531 47 42

£10,000 - £19,999 12% 26% 60% 21% 23% 26% 7% 16% 25% 13% 19% 13% 15% 11% 13% 10% 10% 38% 13% 63% 16% 39% 17% 19% 28%£20,000 - £29,999 2% -16% -22% 2% 4% -15% 14% -5% 10% -18% -1% -2% 1% -6% 5% 8% 3% -14% 6% -11% 8% -14% -6% -1% -7%£30,000 - £39,999 -2% -8% -21% -9% -6% -7% -1% -3% -4% 4% -4% -6% -6% 1% -4% -4% -7% -7% -3% -14% -5% -10% -4% -3% -8%£40,000 - £49,999 -5% -2% -11% -7% -3% -2% -13% -4% -11% 1% -5% -3% -7% -4% -5% -7% -3% -9% -7% -13% -10% -6% -3% -6% -6%£50,000 - £59,999 -4% -1% -3% -4% -6% -1% -7% -2% -8% 0% -3% 0% -3% -2% -5% -3% 0% -4% -5% -11% -5% -4% -2% -4% -4%£60,000 - £69,999 -2% 0% -1% -2% -5% 0% -4% -1% -5% 0% -3% 0% -1% 0% -3% -2% -1% -2% -2% -7% -2% -2% -1% -3% -2%£70,000 - £79,999 -1% 0% -1% -1% -3% 0% 6% -1% -3% 0% -1% 0% 1% 0% -1% -1% -2% -1% -1% -4% -1% -1% 0% -1% -1%£80,000 - £89,999 0% 0% 0% 0% -2% 0% -1% 0% -2% 0% -1% 0% -1% 0% -1% 0% 0% -1% -1% -2% 0% -1% 0% -1% -1%£90,000 - £99,999 0% 0% 0% 0% -1% 0% 0% 0% -1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%£100,000+ 0% 0% 0% 0% -1% 0% 0% 0% -1% 0% -1% 0% -1% 0% 0% 0% -1% 0% 0% -1% 0% 0% 0% 0% 0%

Rec Con - Permanent Jobs by Salary Banding

Corporate - Permanent Jobs by Salary Banding

% Share Difference - Green Shows Corporates Post More of Their Jobs in a Particular Bracket, Red Shows Corporates Post Less in a Particular Bracket

Corporates advertise with lower salaries

than Rec Cons

Corporate Recruitment Growing Online

• NHS has seen a very large increase Year-on-Year. These were primarily postings on Jobsite labelled as just “NHS” which are no longer being posted and so are now possibly being posted as their individual entities (e.g. hospitals etc).

Advertiser Prev Year Latest Year %YoY ChangeNHS 3,369 22,311 562%Barclays Bank 5,904 6,556 11%Carphone Warehouse 4,674 5,601 20%Google 6408.5 4,395 -31%Staples - 4,257 N/ATaco Bell 1,116 4,202 277%Axa 4,176 4,064 -3%Vodafone Group 3,710 3,942 6%Saga Homecare - 3,857 N/ACo-operative Group 4,794 3,576 -25%BSkyB 2,979 3,204 8%Marriott 3,491 3,012 -14%Microsoft Corporation 1,730 2,884 67%Aberdeenshire Council 2,297 2,786 21%Hilton UK & Ireland 2,081 2,719 31%Gala Coral Group 3,925 2,306 -41%Thales 1,687 2,238 33%Holiday Inn Hotel 3,148 2,237 -29%Scottish & Southern Energy 948 1,956 106%Santander 2,977 1,950 -35%

Top 20 Corporate Advertisers YoY Change

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Corporate Advertisers YoY

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Latest Year

Staples and Saga Homecare are two new corporates

who have started advertising heavily online in

the last year

Corporate postings have increased by 14.3% Year-on-Year(758,875 in Oct 2010-Sep 2011 to 867,173 in Oct 2011-Sep 2012)

Year-On-Year Trends in Corporate JobsHealth & Social Care seeing largest YoY

increase of 53.4%, Ancillary Services seeing the largest decrease but only by 7.7%

Overseas postings are seeing a large increase of 42.9% YoY whereas Isle of Man is seeing a decrease of 60.1%. Ulster and East Midlands

also see YoY decreases

Region 2010-2011 2011-2012 YOY % ChangeLondon 166,637 193,041 15.85%South East 127,608 149,134 16.87%**Overseas** 47,409 67,722 42.85%Scotland 60,341 67,186 11.34%North West 50,545 57,678 14.11%South West 54,152 54,830 1.25%Eire 49,712 52,119 4.84%West Midlands 36,499 47,399 29.86%East Midlands 45,442 41,568 -8.52%Yorks & Humber 37,473 40,048 6.87%East Anglia 33,473 39,076 16.74%**National** 20,539 23,340 13.64%North East 11,969 15,073 25.94%Wales 11,145 14,362 28.87%Ulster 4,713 3,710 -21.27%Channel Islands 499 598 19.72%Isle of Man 719 287 -60.10%

Corporate Unique Jobs YoY by Region

Discipline 2010-2011 2011-2012 YOY % ChangeSales 94,623 105,385 11.37%IT 74,959 89,705 19.67%Health & Social Care 45,955 70,470 53.35%Director / Management 53,706 58,543 9.01%Catering / Hospitality 51,932 56,572 8.94%Engineering / Manufacturing 42,181 51,689 22.54%Customer Service 39,702 46,031 15.94%Accounting / Finance 40,739 44,140 8.35%Education / Training 34,526 38,320 10.99%Marketing / Advert / PR 35,135 37,869 7.78%Retail 35,370 34,745 -1.77%Admin / Secretarial / PA 26,661 27,653 3.72%Supply Chain / Logistics 26,295 26,689 1.50%Banking / Insurance 22,009 21,772 -1.08%Property / Construction 16,540 20,098 21.51%Arts / Media / Design 15,084 19,194 27.25%HR 14,896 17,894 20.13%Consultant / Analyst 15,077 17,703 17.42%Science / Technology 13,465 17,648 31.07%Ancillary Services 16,554 15,272 -7.74%Unable to Classify 10,073 10,144 0.70%Health / Safety / Environment 6,699 8,985 34.13%Energy / Utilities 7,392 8,870 20.00%Legal 6,037 8,036 33.11%Leisure / Sport / Entertainment 8,563 7,903 -7.71%Military / Policing / Security 4,705 5,845 24.24%

Corporate Unique Jobs YoY by Discipline

Corporates Increasing Share of Online Jobs

Corporate jobs now make up 18% of all

unique jobs compared with 15%

last October showing that corporates are

increasing their presence online.

Rec Con Corporate Third Party Unknown

Sep-12 70.81% 17.61% 3.43% 8.14%

Aug-12 71.70% 17.35% 2.95% 7.99%

Jul-12 72.35% 16.82% 2.64% 8.19%

Jun-12 72.81% 17.34% 2.36% 7.49%

May-12 72.58% 18.01% 1.53% 7.88%

Apr-12 73.97% 16.78% 1.55% 7.69%Mar-12 75.32% 16.08% 1.63% 6.97%Feb-12 75.85% 15.92% 1.68% 6.55%Jan-12 76.48% 15.54% 1.74% 6.24%Dec-11 75.33% 16.35% 1.96% 6.35%Nov-11 76.54% 15.14% 1.99% 6.33%Oct-11 77.64% 15.02% 2.09% 5.25%

Unique Jobs by Advertiser Type

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

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Unique Jobs by Advertiser Type

Rec Con

Corporate

Third Party

Unknown

Corporate Hotspots / ColdspotsYoY the biggest increases have been seen in the Legal

discipline for jobs posted in Wales which have seen a 262% increase from 52 jobs per year to 188 jobs per year.

Strangely YoY the biggest decrease has also been seen in the Legal discipline but for jobs posted in Ulster which have seen

an 88% decrease from 38 to just 5 jobs per year.

What does this mean

• Innovantage provides near real-time monitoring of recruitment activity

• LMI drives:– Competitor and market visibility– Operational performance and sales intelligence– Better decision making– Strategic planning

What does this mean

• Job Boards– Missed advertisers– Customer penetration– Market share (by postings and unique advertisers)– Growth opportunities

• Direct Employers – Salary tracking (37 million salary points)– Market size & growth opportunities– Competitor size & growth opportunities

Insight to Corporates

• Corporates are buying this data– Salary scales– Analysis of skills– Regional intelligence

• Analysis of Commercial strategy

Contact me

• Alastair Cartwright Managing Director

• acartwright@ingeniumpeople.co.uk• 01392 314037• 07866 682790• http://www.ingeniumpeople.co.uk• uk.linkedin.com/in/alastaircartwright• https://twitter.com/alcartwright