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Big Data T rends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus University of Thrace Amaryllis Mavragani & Konstantinos Tsagarakis

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Page 1: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Big Data Trends

in the Google Era

Application to Greek

Politics

Business and Environmental Technology LabEnvironmental Engineering Department, Democritus University of

Thrace

Amaryllis Mavragani &

Konstantinos Tsagarakis

Page 2: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Big

Data

Large volumes (growing exponentially)

Wide range of data sets

High processing speed

Page 3: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

Tools

Google Trends

Google Correlate

Keyword Planner

Page 4: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

Tools Are these tools

credible enough for academic research?

The answer seems to be positive

Page 5: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

Tools

Many published papers using Google Trends

Scientific fields include:

Economics and Finance

Medicine Behavior Social Sciences

Page 6: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Aim

s &

Sco

pe

We use these Google Tools to look into specific terms in greek politics

Page 7: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

Tr

ends

Keyword searchSelect time periodSelect location (Country/Worldwide)

Outputs:

A ‘What’s Trending’ graph

Breakdown by City or Region

Related Searches – Breakdown by Top & Rising

Page 8: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Gre

xit A well-known term

derived by the words

‘Greece’ & ‘Exit’

i.e. Greece exiting Euro

Page 9: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

Tr

ends

Page 10: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Defa

ult

The greek word for default is

“Χρεοκοπία”,

though very commonly misspelled as

“Χρεωκοπία”

Page 11: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Defa

ult

Page 12: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

Tr

ends

Page 13: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

Tr

ends Different

Spellings

Page 14: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

Tr

ends

Page 15: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

Tr

ends

Noisy Data

Varoufakis: Greek Economics Minister

Incident with video with middle finger

Not clear if real or fake

Page 16: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

Tr

ends

Page 17: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

Tr

ends

Page 18: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

Tr

ends

Google Trends requires careful use and analysis

Normalized values

Differences in results:

Misspelling

Use or not of accents

Page 19: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

C

orr

ela

te

Keyword search

Outputs:

Keyword’s correlation with other words or phrases

Line Chart

Scatter Plot

Page 20: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

C

orr

ela

te

Page 21: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

C

orr

ela

te

Page 22: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

C

orr

ela

te

Page 23: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

C

orr

ela

te

Page 24: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

C

orr

ela

te

Page 25: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Google

C

orr

ela

te

Odd correlations

Upload own time series

Instant correlation results

Line Chart & Scatter Plot

Page 26: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Keyw

ord

P

lanner

Keyword search

Breakdown by Device

Breakdown by Location

Page 27: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Keyw

ord

P

lanner

Page 28: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Keyw

ord

P

lanner

Page 29: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Keyw

ord

P

lanner

Absolute volumes of searches

Breakdown by device allows further analysis

Only goes two years back

Page 30: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Concl

usi

ons

Google tools

Easy

Fast

Accessible

Page 31: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Concl

usi

ons

Google tools

Careful analysis

Languages

Misspelling

Accents

Odd correlations

Page 32: Big Data Trends in the Google Era Application to Greek Politics Business and Environmental Technology Lab Environmental Engineering Department, Democritus

Thank you


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