big data summit granular slides

5
Farm Management Software Sid Gorham Granular, CEO & Co-Founder

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Page 1: Big Data Summit Granular Slides

Farm Management SoftwareSid Gorham

Granular, CEO & Co-Founder

Page 2: Big Data Summit Granular Slides

Software Will Make Farming a Better Business

1. Easier to get more done…– Collaboration– Process improvement– Take on more scale, complexity

2. Easier to make best decisions…– $ yield not bushel yield– Probabilities not recent experience– Acting faster with confidence

Page 3: Big Data Summit Granular Slides

It All Starts with Software Adoption

• Until farms run their business in software every day “big data” will have limited impact

• Using farm management software allows them to… – Capture their own farm’s data– Build habit of making and recording decisions in

software– Trust that technology can make good recommendations

Page 4: Big Data Summit Granular Slides

Farms Need Data of All Sizes Big Data Industry • How does price/value of land in NE compare

to AK?• What marketing strategy would have

performed best in my area for last 10 years?Medium Data Peer farms • What do my peers pay for similar quantities

of DKC60-67? • What is average contribution margin for 10K

acre farm with my crop mix?

Small Data Single farm • How much risk do I take if I farm 2,000 more acres with same capacity?

• How does margin of crop rotation A compare to crop rotation B?

Page 5: Big Data Summit Granular Slides

Granular

Farm Management Software

www.granular.ag

Farmland Analysis Tools www.acrevalue.com